The Difference Between a Microsite, Landing Page and Splash Page

Trying to stand out amongst a sea of competitors can be challenging. This is why marketers are constantly looking for new and interesting ways to attract and engage the right audience and convert site visitors into viable leads. This is exactly what led to the invention of microsites, landing pages and splash pages. While they …

14 Popular WordPress Plugins to Consider Using

WordPress (WP) has become a household name as they have dominated the internet, hosting approximately 35% of blogs, corporate publications and small business websites. One of the things that has made WordPress such a popular platform is the abundance of beneficial WordPress plugins available that help to personalize the user experience. According to wpbeginner.com, there …

How to Do a Digital Marketing Audit: Google My Business / GMB Audit [Part 5]

In most cases, when someone is looking for what your local business provides, or they want information about you, they will go to Google. If they aren’t finding you, then they’re finding your competition. That’s just one reason you should make sure your Google My Business (GMB) listing shows up. And not only should it …