How to Optimize Your eCommerce Website for Conversion Success

The digital age has ushered in the popularity of online stores being launched. Part of the metrics for success is called the eCommerce conversion rate, which refers to the data about the number of visitors to a business’s eCommerce website. The rate shows how many customers have completed the entire checkout process and have made …

WordPress Plugins

What is a Plugin? WordPress plugins are bits of software that performs specific jobs or have a specific feature for your website. They make it easy for you to customize your website and make it more accessible. WordPress uses PHP, which is their programming language. Using plugins is easy with PHP because you can simply …

The Beginner’s Guide to YouTube Marketing for Small Businesses

In the digital age, businesses are using social media channels to promote their products and services. Among all the social media channels, YouTube is a key platform for streaming video content. Especially for small businesses, YouTube marketing can be important. With more than 2 billion monthly users and 30 million daily users, YouTube is a …