Marketing Concepts

How to Determine the Success of Your Digital Marketing Campaign

There’s so much work involved with launching a digital marketing campaign. For instance, brainstorming with your marketing team about the campaign approach. Then comes putting together a plan to bring the campaign idea to fruition. You’ve also got to ensure everyone does their part to guarantee a successful launch. As much as you’d like to …

Marketing Strategies

Social Media

Ways for a Business to Succeed with Social Media Marketing

Social networks are a great source of finding new customers for any business. If you are looking for ways to make your business flourish, you should undoubtedly consider utilizing the power of social media marketing. Contacting a target audience, via social media, can help you create relationships with customers and business partners and increase revenue. …


Social Media

FAQ About LinkedIn

LinkedIn is the number one social networking platform for professionals. It allows you to meet and interact with top professionals in their fields, especially with people you might never get the opportunity to otherwise meet. Because LinkedIn consists of professionals, and is often used for personal/professional branding, it’s important to have a thorough understanding of …

Joshua Lyons Marketing
September 29, 2021

Marketing Audits

Marketing Concepts

Marketing Strategies

Using Data Analytics in Your Marketing Strategy

Data analytics are wonderful for short-term goals. Still, long-term strategies benefit tremendously. Therefore, all of your business’s teams should implement data analytics in some way to guide their decision-making. Marketing teams, in particular, have a better chance at seeing their long-term goals be accomplished when they use data analytics. Analytics can help you visualize your …

Marketing Concepts

The Importance of Having Integrated Marketing Communications

Integrated marketing communications (IMC) is a powerful concept that will put your business on the map and bring in more sales. If you are a smaller business, you may not have heard of this term so we will spend a little time breaking it down before diving into its benefits. Additionally, IMC is closely related …

Joshua Lyons Marketing
September 22, 2021


Content Development

Why Plagiarism Is Important in Content Marketing Strategies

If you think you are the only person who is going to write about marketing tactics or plagiarism, you will be surprised. That is because there are thousands of writers who have written articles on these topics. And they will continue writing about them for a very long time. So, why write this article? Because …

Angela Harper
September 20, 2021


The Difference Between a Microsite, Landing Page and Splash Page

Trying to stand out amongst a sea of competitors can be challenging. This is why marketers are constantly looking for new and interesting ways to attract and engage the right audience and convert site visitors into viable leads. This is exactly what led to the invention of microsites, landing pages and splash pages. While they …

Jillian, Content Writer
September 15, 2021


14 Popular WordPress Plugins to Consider Using

WordPress (WP) has become a household name as they have dominated the internet, hosting approximately 35% of blogs, corporate publications and small business websites. One of the things that has made WordPress such a popular platform is the abundance of beneficial WordPress plugins available that help to personalize the user experience. According to, there …

Marketing Concepts

A Guide to Getting Started With Affiliate Marketing

. The affiliate marketing industry has grown exponentially over the years, with business spending expected to cap the $8.2 billion range in the United States by the year 2022 (according to a study performed by Statista). The idea of making money while you sleep has some obvious appeal. But still, many business owners aren’t sure …

Jillian, Content Writer
September 8, 2021


How to Write a Great Biography – A Comprehensive Guide

So, you’ve decided to write a great biography, opened your laptop, and nothing happens. All of the words and sentences you had been storing in your mind for months suddenly disappear. Instead, you squander four valuable hours gazing at a blank Word Doc until finally admitting that writing a bio isn’t worth your effort. Finding …