Marketing Strategies


Ways to Improve Your Website’s User Experience

If you need proof of the importance (and power) of user experience (UX), consider this: leading companies like Uber, Google, Mint, Airbnb, and Apple credit a considerable part of their success to a user-centered design approach that culminates in superb user experience. But that’s not all, audience-centric UX design also plays a vital role in …

Marketing Planning

Marketing Strategies

How Do You Create A Perfect Buyer Persona?

Knowing your target audience is a necessary step when starting any business or selling any product. What comes after that? It takes more than just having a general idea of who you are going to focus on selling to. It’s important to know why your customers are choosing your product or service and what challenges …

Online Reputation Management

Social Media

An Online Reputation Management Plan Anyone Can Use

Engaging with your customers is a very important part of growing a business and building a solid reputation. Whether you engage with customers on social media, or use a list of email addresses to send them newsletters, engagement helps keep people loyal. This is all part of an online reputation management plan. ORM can make …

Marketing Strategies

Search Engine Optimization

14 Easy Ways to Optimize Your Podcast

If you’re looking to create a successful podcast, you’ll want to make sure that your audience can find you. Implementing good SEO practices is one way to do just that! The phrase “search engine optimization” can be enough to send fear coursing through you, but it truly doesn’t have to be a daunting process. Read …

Search Engine Optimization

The Best Practices for Keywords and Links To Benefit SEO

If you are a business, posting content regularly on your website but not getting traffic, you lack somewhere. One of the major reasons could be lack of SEO keyword research which can make life difficult for digital marketers. Do you know? 90% of webpages get zero traffic from Google due to poor keyword research. SEO …

Email Marketing

Marketing Strategies

Lead Magnets: Why And How to Use Them

Trying to gain exposure for your brand can feel like a difficult and daunting task, particularly if you’re not quite sure how to attract the right customers. There are many simple tools and techniques that you can implement to help your business gain exposure; among them, lead magnets. Lead magnets are a great way to …

Jillian, Content Writer
April 26, 2021

Email Marketing

How to Legally Send Marketing Emails to People Who Haven’t Subscribed

With the CAN-SPAM Act of 2003 in place, email marketers are significantly limited by what and who they can send emails to. However, it’s not illegal to send marketing emails to someone who has not specifically requested to join your email list. Many people buy email addresses of consumers to grow their email lists. This …

Search Engine Optimization

26 Free SEO Tools Worth Checking Out

This blog post has been updated to provide additional tools that were not in the original version, and to replace tools that no longer exist. We hope you find these tools useful.  Search engine optimization (SEO), is a series of strategies you can use to improve the visibility of your website within search engines like …

Kelly, Content Writer
April 19, 2021

PPC Advertising

Search Engine Optimization

Which Should You Choose Between SEO vs SEM?

Whether you need a pair of socks or a local plumber, it’s likely you turn to the same place to find them: search engines. Digital marketing has grown increasingly search engine-centric in recent years, and new strategies are constantly emerging to help you boost your business up the rankings. Lately there’s been a lot of …

George Newton
April 16, 2021

Search Engine Optimization

What is Holistic SEO And How to Do It?

The best marketing practitioners understand that SEO isn’t what it once was. Now, if you want to do a truly great job with SEO, you need to focus on holistic SEO. If you’re like most people, your logical next question is “what is holistic SEO?” Great question! Here’s the thing; SEO has evolved significantly over …

Banner Ad