Blog - Page 2 of 19 - Joshua Lyons Marketing

Content Development

How to Improve Your Copywriting Skills: Part 1

Copywriting is one of the most beneficial skills a marketing professional or team can have. And in reality, there is science and art behind effective copywriting. While not everyone in a marketing team needs to excel at copywriting, the person in charge of copy should be very skilled at it. For example, the website developer …

Hailey, General Manager

June 8, 2020

Blog

Personal Branding

How to Create Your Branding Style Guide

If you plan on starting a business and are not familiar with what a branding style guide is, you should start doing your research! Creating a branding style guide will help ensure your company has a clear and consistent appearance. Even if you have, or plan to have multiple departments or locations. This guide will …

Jillian, Content Writer

June 6, 2020

Blog

How to Start a Blog: The Beginner’s Guide

Starting a blog can be an overwhelming and intimidating experience, especially if you are a beginner. However, things are much easier when you know what to do, and that’s what we will help you achieve in this post. From there, you will then be able to take advantage of the ever-growing online market and audience …

Mohammad Abid

June 5, 2020

Search Engine Optimization

Understanding the Difference Between Traditional SEO & Local SEO

When you log onto the internet, the chances are good that you first head to a search engine a search engine to start your online experience. In fact, according to Junto Digital, 93% of all online sessions start from Google, Bing, Yahoo or various other search engines. Luckily for business owners, SEO (search engine optimization) …

Jillian, Content Writer

June 3, 2020

Case Studies

Infographic Case Study #2: SootAway / SEO

This infographic functions as a visual case study of how Joshua Lyons Marketing, LLC helped improve the Google rankings for SootAway. It also illustrates that results acquired in one situation won’t necessarily mean the same results will be seen in a different situation. To learn more about this project, or to request help with improving …

Joshua Lyons Marketing

June 1, 2020

Hiring

Marketing Planning

Should You Do Your Own Marketing or Hire A Professional?

In today’s digital landscape, marketing can help you build a cohesive brand and drive sales through awareness. As your business grows, you should consider how your marketing will be handled. This brings us to the question, should you do your own marketing or hire a professional? Each route has its benefits and drawbacks. In this …

Hailey, General Manager

May 30, 2020

Marketing Strategies

Website

Best Practices for Creating a Landing Page

A website landing page offers a promise of driving traffic and generating leads. With a landing page, the probability of conversion is much higher than what you would see with a regular webpage. Putting your audience directly on a dedicated webpage can increase your conversion rate greatly. This is much more valuable than simply driving …

Sachin Agrawal, Guest Blogger

May 29, 2020

Search Engine Optimization

What Are Bad Backlinks and How Do You Remove Them?

In the past, it was common practice for companies to load their website content with a bunch of backlinks, regardless of their quality. This was done in an effort to boost the site’s rankings on Google and other search engines. More recently, however, measures have been taken to stop this blackhat tactic from happening. It’s …

Jillian, Content Writer

May 27, 2020

PPC Advertising

How Does PPC Work?

Pay-per-click (PPC) is a powerful marketing strategy where an advertiser pays when users click on online ads. For many advertisements, the advertiser pays for views on an ad or how many conversions the ad produces. Although PPC is a popular paid advertising strategy, many people wonder, How does PPC work? In this blog post, we …

Hailey, General Manager

May 22, 2020

Branding

What You Should Know About Brand Storytelling

To understand the power of storytelling based on examples from your own life, just think back to your science class in seventh grade. Now, fast-forward to today. Do you remember what all you learned in your seventh grade science class? Probably not. Now, do you remember learning about the story of King Arthur, which was …

Angela Baker, Guest Blogger

May 20, 2020