To increase organic traffic, accrue top positions and boost organic revenue, you need to create a clear and concrete plan. You have to come up with an SEO strategy. The basics of SEO are not difficult. In most cases, they are usually common sense. A good SEO strategy can help you identify and achieve your …
People are more likely to trust websites that show up in the top search results of Google. That is one is one of the many reasons why it is crucial to work on SEO optimization. SEO can be somewhat tricky, and usually, SEO agencies put a major focus on your marketing and getting you to …
Direct Marketing: What is it? Marketing is one of the most essential aspects of selling a product or service for your business. It’s the wheel that drives an organization forward with increasing and reoccurring sales. By creating public knowledge of your product or service and reaching targeted customers, relationships are both formed and sustained. There are …
In most cases, when someone is looking for what your local business provides, or they want information about you, they will go to Google. If they aren’t finding you, then they’re finding your competition. That’s just one reason you should make sure your Google My Business (GMB) listing shows up. And not only should it …
How to Do a Digital Marketing Audit: Google My Business / GMB Audit [Part 5]
If you want your business to be found by prospective clients, getting listed on Google My Business is a must! Doing so will get your company to show up on Google searches and maps, helping your local audience to quickly learn more about what you do. In this day and age, just about any and …
Looking to improve the quality of the content on your website? Doing a content audit can shed some light as to the strengths, weaknesses and opportunities for improvement. There are many types of content audits, and ways to go about doing one. Ultimately, the process you use will depend on your goals. Why do you …
With the CAN-SPAM Act of 2003 in place, email marketers are significantly limited by what and who they can send emails to. However, it’s not illegal to send marketing emails to someone who has not specifically requested to join your email list. Many people buy email addresses of consumers to grow their email lists. This …
How to Legally Send Marketing Emails to People Who Haven’t Subscribed
If you’ve already done everything outlined in the first two blog posts of this series, then your website likely looks great and provides an outstanding user experience. However, it’s possible some technical aspects of your website could be preventing your business from being as profitable as you would like. Fortunately, doing a “technical audit” can …
How to Do a Digital Marketing Audit: Technical Audit [Part 3]
There are five focal points to consider when creating a superb website: user-visibility, user-navigability, user-experience, scalability, and credibility. The impactfulness of these factors are ineffectual if your user cannot access your webpages. In fact, when websites load slowly, it’s the leading element contributing to high bounce rates. Research shows you can expect more than half …
Getting website traffic is great! But, if your website visitors have a poor user experience, your website traffic is virtually useless and resulting in an undesirable ROI. In part one of this series, we went over some initial steps for getting started with your digital marketing audit. This second blog post builds upon the first …
How to Do a Digital Marketing Audit: User Experience [Part 2]
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