Blog - Page 2 of 22 - Joshua Lyons Marketing

Blog

Marketing Strategies

How to Improve Your Copywriting Skills: Part 3

Many marketers agree there is one major factor that drives sales– emotion. With that being said, part three of our “How to Improve Your Copywriting Skills” series is primarily about that very point. If you have not read part one or part two, please consider reading them. We offer great information that is highly valuable …

Hailey, General Manager

August 26, 2020

Email Marketing

Marketing Strategies

The Best Practices for Using Lead Magnets

Using lead magnets to attract more prospects is a no-brainer when it comes to growing your business. Quality lead magnets will help you to build your audience and build credibility and trust at the same time. It’s important to remember, however, that all lead magnets are not created equally! Also, you don’t want to strictly …

Jillian, Content Writer

August 24, 2020

Online Reputation Management

Search Engine Optimization

Tips to Drive Organic Traffic to Your Website

Organic traffic is the most important facet of every business that has a website! In simple terms, more traffic means more potential customers. Doubtlessly, traffic is the key to the success of any business in the online world. So, it’s imperative for every business to focus on increasing the organic traffic to their website. However, driving organic traffic …

Riya Roy, Guest Blogger

August 21, 2020

PPC Advertising

Search Advertising: What It Is and How to Do It

Search advertising is a marketing technique that displays ads in the search enginge result pages (SERPs) when someone searches for products or services. It is a popular form of marketing that many people are turning to today. The sponsored entries are displayed at the top of the search results and a few at the bottom. …

Alona, Ads Manager

August 19, 2020

Marketing Strategies

Infographics: What, Why, When & Where?

Let’s face it, there’s a lot of stuff we want and/or need to know. However, these things aren’t all that fun to learn about. Most of us don’t look forward to spending our time reading dry and monotonous content. This is because this content has information that we may or may not actually retain once …

Jillian, Content Writer

August 17, 2020

Website

How SSL Certificate Validation Works

Internet usage is higher than ever, with 90% of U.S. adults using it, and this percentage only grows each year. With more and more people adopting the internet for their work, being on the internet has now become almost required for any business to be successful. Of course there are exceptions, but in this advancing …

Joshua, Managing Director

August 14, 2020

Email Marketing

Why and How to Segment Your Email Marketing Lists

Growing your email marketing list is a valuable way to ensure your content reaches a broad audience without putting in a whole bunch of extra work. There are many different ways to collect emails, from sign-in sheets at live events, to lead magnets, to opt-in buttons on your webpages and beyond. It’s important to recognize, …

Jillian, Content Writer

August 12, 2020

Backlinks

Search Engine Optimization

Backlink Outreach: What It is and Should You Do It?

With the rise in popularity of off-site SEO, backlinks have become highly valuable. When a website has quality backlinks, it will be more likely to have higher rankings on Google. However, it can be difficult to get the necessary number of backlinks it takes to benefit your off-site SEO. Thankfully, digital marketers came up with …

Hailey, General Manager

August 10, 2020

Branding

Content Development

Marketing Planning

Personal Branding

How to Build Your Brand With Content: 6 Things You Must Do

If you’re reading this article, you’ve taken the plunge (at least, showed an interest) to build your brand. At times, it can be challenging to develop your business model. This is mainly because you can easily get lost in the overflowing marketing techniques. You may not know it, but the easiest way to build your brand …

Marie, Guest Blogger

August 7, 2020

Blog

How to Set Up a Blog

If you have a passion for writing, or enhancing the marketing performance of your business, you may have wondered how to set up a blog. With a message to speak to the world, and/or a unique perspective to share on a subject, utilizing a blog is a great choice. Blogging is a wonderful way to …

Jillian, Content Writer

August 5, 2020