General

Using Google Analytics: 101

Several people have recently asked me questions about Google Analytics, which is partially responsible for why I’m sharing this blog post with you. This post will answer a few popular questions about Google Analytics and explain how to look at the general website performance overview, provided by Google. Here we go! What is Google Analytics? Google is completely …

General

How Much Should You Spend on Marketing?

You are a business professional and you want to make sure your business is growing. You know marketing is so important, and you want to invest in some good marketing, but you’re afraid of the $$$ that may be involved. Maybe you think you can’t afford marketing, and so you’re sitting back on the sidelines not getting anything …

Joshua Lyons Marketing
April 26, 2016

General

You Should Consider Having a Website if…

Ever wonder if you should have a website? This is definitely something a lot of people think about doing, especially when they’re trying to build their business and increase leads. Here are some points to consider if you’re on the fence about having a website. You Want Passive Income or Leads Sure, you can knock on doors, …

Joshua Lyons Marketing
April 19, 2016

General

How to Get Away with Duplicate Website Copy

Last week I published a blog post about common plagiarism mistakes various professionals make. If you didn’t read it, here’s the link to What You NEED to Know About Plagiarized Copy. In that blog post, I told you not to use duplicate website copy on your site. But how about websites that make a point …

Joshua Lyons Marketing
April 12, 2016

General

What You NEED to Know About Plagiarized Copy

There are so many factors that can impact your rankings on Google. One of biggest factors is your website copy. I’ve been given tons of copy from various professionals, over the years, to be published to their webpages or their blog posts. I wish I could say that all this content was original, but unfortunately …

CRE Marketing

General

How Does SEO Impact the Revenue of a CRE Broker?

Does SEO Really Make a Difference? I recently had someone ask me if I can prove that search engine optimization (SEO) really helps boost the revenue for commercial real estate brokers. I didn’t want to just say “yeah, of course it makes a difference.” Rather, I wanted to put together a logical response that was …

Joshua Lyons Marketing
March 15, 2016

General

Backlinks 101: What Are Backlinks and Why They Matter

Backlinks are very important to the overall health of your website. They can destroy your website or they can help your website leave the competition in the dust. The problem is that many website owners don’t know the first thing about backlinks, and as a result, they aren’t fostering the growth of their website and leads …

General

Why Use a Marketing Consultant?

When people ask me what I do, I tell them “I’m a marketing consultant.” I pause and give them a split second to be intrigued and wonder what that’s supposed to mean. Truthfully, being a marketing consultant can mean a lot of things. There are many different areas and types of marketing today. From Old …

General

The #1 Reason Facebook Marketing Fails

I’ve been observing and studying Facebook marketing for business since 2009. During that time I’ve discovered a HUGE mistake that many businesses often make. I believe the number one reason Facebook marketing fails is because the person managing the fan page actually trains Facebook to stop sharing their posts with their fans. This is an extremely common problem. The …

Joshua Lyons Marketing
February 23, 2016

General

Four Tips on How to Write a Good Blog Post

In the first part of this post, I’m going to explain how to write a good blog post. Once I’ve explained how to write a good blog post, according to what search engines like Google are looking for, I will visually show you what I’m talking about. 1. You Need A Topic You’re Interested In Do …

Joshua Lyons Marketing
February 16, 2016