OUR LATEST POSTS
Many website owners make a very strong point to improve their Google rankings. They actively implement best practices for SEO and expect their rankings to improve. They are successful and their rankings do steadily climb. Everything seems good, and then their rankings suddenly drop! Why is this? Why do website rankings on Google sometimes drop …
You could say search engine optimization (SEO) is not possible without understanding keywords. For the most part, that would be true. But, once you understand what keywords are, how to select keywords for your SEO strategy and how to implement the keywords, then you will be able to strategically improve your website rankings on search …
When you first begin to develop your website it can seem like a daunting task. Making sure your website is effective is very important so you don’t waste time or money. Having a website is a great way to increase credibility for your company and to help potential customers become aware that you exist. In …
Blogs are more important than they often get credit for. Some may not realize that blogging provides many different benefits. The truth is, your blog has both monetary and non-monetary value. Should you have a blog? That’s a great question and this post will hopefully help you find the answer you need! If you intend …
Introduction: Justin Langlois, managing director of SVN | Graham, Langlois & Legendre, hired our team to provide online marketing services in 2015. During the first two years we saw a consistent improvement in their Google rankings. However, Justin and his team were eager to see a more drastic improvement in online rankings. Our team was …
Have you ever wondered if you need a website? Most professionals and business owners have. This is likely due to the amount of time we spend on the Internet. The truth is, starting a website can take both time and money. You don’t want to waste either of these valuable resources if your website will …
Search engine optimization (SEO) is a popular marketing strategy that focuses on improving the search result ranking of a particular website. Many expect their SEO efforts to start working immediately, once they have implemented it in their marketing strategy. The truth is, SEO takes a while to reveal it’s benefits and cause an increase in …
It is rather common for people to ask us “What is SEO?” In fact, that’s such a common question that we frequently start conversations with potential clients by asking them if they know what SEO is. Search engine optimization, commonly referred to as SEO, is a marketing strategy that helps improve the visibility of a …
I work with many commercial real estate brokers and have had a few brokers ask me how much revenue is actually generated from having a website. It’s impossible to give one answer that applies to every commercial broker, but I can present a formula that will help you answer that question for yourself, and give a general answer …
In the first part of this post, I’m going to explain how to write a good blog post. Once I’ve explained how to write a good blog post, according to what search engines like Google are looking for, I will visually show you what I’m talking about. 1. You Need A Topic You’re Interested In Do …
The team at Joshua Lyons Marketing goes above and beyond to ensure you are receiving top notch service. We take the time to work with each client one-on-one to better understand their individual needs so we can provide them the best possible returns on their marketing investment. Don’t take our word for it; hear it instead straight from our satisfied clients.
Commercial Sales Associate at Coldwell Banker Commercial
I am pleased to recommend Joshua Lyons Marketing, LLC company. The team provides subject matter expertise in SEO, website development, comprehensive digital marketing strategies, implementation & more. If you want results contact them for analysis and action plan.
I am pleased to recommend Joshua Lyons Marketing, LLC company. The team provides subject matter expertise in SEO, website development, comprehensive digital marketing strategies, implementation & more. If you want results contact them for analysis and action plan.
Managing Director of SVN | GLL
Resourceful, responsive, results oriented…I’ve worked with Joshua Lyons Marketing for nearly five (5) years. I have been astounded with the results Josh and his team have created for our commercial real estate company. What started out as a small website project with Josh, has turned into a relationship our… View More
Resourceful, responsive, results oriented…I’ve worked with Joshua Lyons Marketing for nearly five (5) years. I have been astounded with the results Josh and his team have created for our commercial real estate company. What started out as a small website project with Josh, has turned into a relationship our company cannot live without…he takes care of us! More importantly, he shows us what he is doing and points us in the right direction.
Banking Professional at Bank of America
Josh Lyons methods to blogging were a pivotal point in my success in the commercial real estate sector. During the first quarter of 2014, Josh and I put together a marketing plan to make myself visible in the CRE world. Our goal was to bring value to my name… View More
Josh Lyons methods to blogging were a pivotal point in my success in the commercial real estate sector. During the first quarter of 2014, Josh and I put together a marketing plan to make myself visible in the CRE world. Our goal was to bring value to my name and make it synonymous with hotel experts. We set benchmarks in social media (i.e. Linked-in Rankings, Followers and Shared Blogs), tracked unique blog “opens” and SEO Rankings in my market place. Lyons coaching helped improve my writing skills by targeting key word terminology, depth of industry specific terms and blog structure (to optimize SEO). Over the course of a few weeks I begin to see a significant difference in my visibility online and in the social media world. After months I began hitting my benchmarks within a year I was number 1 in Google searches several industry specific terms such as, Hotels for Sale Pensacola, Hotel Broker Pensacola, Interior Hotels Pensacola***you may want to check this****. This was valuable in my industry because it got the phone ringing and driving leads. In the beginning of this process I had zero experience with hotel real estate. Within a year known as a hotel expert in my area, giving me instant credit bankers, landowners and investors in the area This also led to alliances with my hotel realtors with in my company, nationwide. This boosted me up to become part of the Hospitality Council with in Sperry Van Ness. Without Josh Lyons’ professional approach to my personal marketing plan, writing blogs and his help executing the strategy, I don’t believe any audience would have recognized me as a hotel expert.
Founder at theBrokerList
From the very first seconds we met Joshua as the marketing talent behind SVN Southland CRE, we knew we made an amazing connection. We love marketing and we especially love online marketing therefore we were like a hand in glove for Joshua’s plan to increase exposure for SVN Southland… View More
From the very first seconds we met Joshua as the marketing talent behind SVN Southland CRE, we knew we made an amazing connection. We love marketing and we especially love online marketing therefore we were like a hand in glove for Joshua’s plan to increase exposure for SVN Southland CRE! Joshua is a natural at today’s new way to market your business and for the commercial real estate industry, his timing is absolutely spot on. Joshua totally understood how to take full advantage of what our site has to offer and has done it like no other marketing person we have met! Today if a commercial real estate company wants to hit the ground running, they need to contact Joshua. We love working with people who do what they say they will do, and do it well. We are proud to refer anyone in commercial real estate who needs help with crafting a good marketing plan, to contact Joshua and see what he can do for you!
Managing Director
Josh Lyons is an experienced and emerging talent who has been directly responsible for our growth in web presence and marketing effectiveness. He is skilled in every area we have needed: * SEO (Search Engine Optimization) – he showed us the power of key words, page design and relevant content *… View More
Josh Lyons is an experienced and emerging talent who has been directly responsible for our growth in web presence and marketing effectiveness. He is skilled in every area we have needed:
* SEO (Search Engine Optimization) – he showed us the power of key words, page design and relevant content
* Email Mail Marketing – he increased the visibility of our offerings and our agents by a factor of at least ten in less than a year, bringing a more targeted approach yet a greater frequencyto our messaging
* Social Media – he completely revised our approach and gave each agent a “face” in the market, coming from original blog content he helped us create, from new activity in multiple channels (blog, twitter, Facebook, Linked In, etc.), and from a personal approach with each agent depending on their specialty and personal goals
* Graphics – he is adept at virtually all the creative tools required in this fast-paced, visual marketing world of the internet, giving all of our work a fresh look and a personal touch.
It is with mixed feelings that I write all this, because I know that Josh is a rising star who will help us succeed, yet will earn an even greater position in the working world of marketing due to that very success. He does not disappoint!
Senior Advisor at Sperry Van Ness
Last August we hired Josh Lyons to help SVN | SouthLand Commercial with its marketing. I remember he talked about all this great stuff we could do to increase leads. To be blunt, I wasn’t so convinced that I wanted to waste my time on the stuff he wanted… View More
Last August we hired Josh Lyons to help SVN | SouthLand Commercial with its marketing. I remember he talked about all this great stuff we could do to increase leads. To be blunt, I wasn’t so convinced that I wanted to waste my time on the stuff he wanted to do. One day, we were talking about blogging, and I told him I thought it would be a waste of my time. I doubted I’d get any leads because of my blogging; yet, I said I’d try it… giving it a kind of a trial period, if you will.
Not a whole lot happened right away, but after a few months passed, Josh started sending me email updates about SouthLand Commercial showing up in Google for business brokerage terms [That’s my specialty]. Next thing I knew, we were ranking on the first page of Google searches like “Selling a business in Pensacola.” We started showing up for several terms like that, but here’s the kicker… when you click the results in Google, you go straight to my blog posts! If I hadn’t written those posts about selling businesses, I wouldn’t have even showed up in Google! That was a pretty good indicator that blog writing was worth my time. Who knows how many people have contacted me because they found me on Google, because of my blog. I don’t even know, but I know I show up because of my blog writing, and each time someone calls me because they found me from that type of Google search, that’s a lead attributed to my blog writing.
Showing up on Google took me from doubter of blog writing benefit to optimistic blogger. I still hadn’t seen a solid lead that I could specifically attribute to blogging, even though I knew some leads could have found me from a Google search, because of my blog. But I wanted a real lead that I could attribute completely to someone reading my blog, aside from Google leads. Well, I kept writing, and next thing I knew, my desires came true. I got the kind of leads I was wanting!
Josh decided to send out an email to all our investor contacts. That email was completely geared around spotlighting my business brokerage blog posts. Next thing you know, my phone was ringing and I was asked to represent clients… clients who discovered me because they read that blog email from Josh, and because they saw from my blog posts that I was someone who could help them sell their business. At that point, I had solid leads that were a direct result of my blog posts being shared via email.
I used to doubt that blogging was worth my time, but then, I saw the value and became a believer. Let me give you the following summary points to wrap up why I am now a blogger:
Blogging generates leads through Google, even if I don’t know which specific leads came from my blog.
When people find my blog through email or social media, they see that I can meet their needs, and I get solid leads that I can attribute to my blogging.
Having a bunch of posts about my specialty (I currently published 11 blog posts) gives my more credibility that local competitors. I can always direct potential clients to read my blog posts and let me know if they have any questions.
Frankly, it isn’t tough to write 350+ words a month, especially when I have someone like Josh to clean it up for SEO and get my name out there. Seriously… this testimonial is currently 615 words long. In a blog post, all I need to do is write a blub about what I already know. It’s worth the leads.
So, I’m a believer. I write at least one blog post a month. I give it to Josh to clean it up for SEO purposes. Then, it gets published/promoted and I get leads. If anyone is uncertain as to the value of blogging, then read this testimonial and know that I was once a doubter, but I benefited from blogging, and so can you.
Commercial Real Estate Agent at Sperry Van Ness
I started blogging before Josh joined our team. My posts were inconsistent in timing and topic. We thought just getting something out there was enough to get attention from prospects. Now that Josh has shown our team the right way, I see that we were just creating noise and… View More
I started blogging before Josh joined our team. My posts were inconsistent in timing and topic. We thought just getting something out there was enough to get attention from prospects. Now that Josh has shown our team the right way, I see that we were just creating noise and not adding anything of value.
Josh creates a specific plan of action in everything that he does. Rather than throwing ideas out there and seeing what works, Josh has encouraged us to focus our social media topics, messages, platforms, etc on something that is consistent and structured. I am no longer expecting the phone to ring after writing one interesting blog. Instead, I am receiving listing and tenant leads from long-term readers of my blog series. The blogs have helped to create an image for myself in the community as a “local expert” in my specialty. In fact, agents from other brokerages have referred clients to me!
Josh created a specific marketing plan for each agent in our office with detailed recommendations of how we can increase our personal brand awareness. He has directed us to focus on one platform at a time until we are comfortable at providing consistent and interesting messages from that platform. This has allowed us to grow our social media exposure in easily manageable steps that do not overwhelm us. This tactic also keeps our readers engaged because our content is consistent and reliable.
Most importantly, Josh has strong analytic skills that he puts ahead of his creativity. He continuously monitors the results of all marketing efforts using spreadsheets and website analytics software to make sure that all the creative strategies we attempt are effective. Not only can I see the results of his marketing assistance from the phone calls I am receiving, but our team has seen large increases in all of our audience statistics: web traffic, blog readership, email open rates, and more.
Josh has opened our eyes to how blogging and social media marketing can bring leads. I have personally received leads AND revenue because of my blogging and social media activity, and am very impressed by the results we have seen since Josh joined our team.
At Joshua Lyons Marketing, we believe relationships with our clients should be built upon trust, honesty and integrity. We know how hard you’ve worked to build your company and for that reason, we pride ourselves on delivering high-quality content at a fair price that offers a significant value of return on your initial marketing investment. We won’t stop working until we know you’re satisfied, making us the obvious choice when it comes to a marketing partnership.
We work with clients from all industry backgrounds, from home improvement companies to health and wellness practitioners, restaurants, real estate agents, online business journals, and more. Approximately half of our clients are in the CRE industry. These clients range from individual brokers to international CRE organizations.
Below is a sample of some of the CRE clients we have worked with:-