What is a Plugin? WordPress plugins are bits of software that performs specific jobs or have a specific feature for your website. They make it easy for you to customize your website and make it more accessible. WordPress uses PHP, which is their programming language. Using plugins is easy with PHP because you can simply …
The main purpose of any marketing strategy is to communicate the company’s messages to its potential customers. However, this process is not about the text only. To be effective, the message should involve emotions through images; bare text has a smaller impact. That is why it is important to add more drive and meaning to …
In the digital age, businesses are using social media channels to promote their products and services. Among all the social media channels, YouTube is a key platform for streaming video content. Especially for small businesses, YouTube marketing can be important. With more than 2 billion monthly users and 30 million daily users, YouTube is a …
The Beginner’s Guide to YouTube Marketing for Small Businesses
Phone tracking, or call tracking, is usually known as a software that tracks the location of a cellphone. In marketing, however, call tracking is a more complex system that uses call analytics to gather information about your customers. It helps to determine the success level of your online marketing campaign in a streamlined way. Call …
There are many social media platforms available, but it can be hard to know which platform is best to focus your marketing efforts on. For your Business to Business (B2B) social media strategy to be a success, you should think carefully about your clients and target audience. It is also important to know the benefits …
Why Posting on LinkedIn Matters for your B2B Social Media Strategy
It’s hard to imagine modern content marketing without pictures and infographics. Today, it’s hard to ignore users desire to see more and more graphics and visuals. Social media and other sites are now the main competition between companies. Images and videos are the keys to winning in this area of the Internet. So let’s figure …
With everyone turning to digital these days, having a dynamic digital marketing strategy is essential. Businesses can no longer rely on the same old marketing tactics if they want to remain relevant and continue to meet the demands of today’s consumers. If you want to appeal to newer generations, you have to consider every available …
SEO can be very helpful in growing a business. But, it’s up to you to decide between using a global SEO vs. local SEO strategy, and what’s best for your business. Well, simply put, you should know the right type of SEO plan that suits your brand before subscribing to any SEO monthly plans you …
The more effective content writing tools for SEO, the better the chances of ranking on top of Google. With this, however, comes another problem – how to make sure that your content is unique and original? How can you make it stand out from the crowd and get noticed by Google? SEO is an acronym …
Data analytics has become an essential part of marketing strategies for all businesses and industries. Collecting and analyzing data and metrics can help you improve and optimize your business by enabling you to better understand what your target audience wants and needs. However, to understand your customers’ behaviors, it’s important to keep their best interests …
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