How to Do a Digital Marketing Audit: Google My Business / GMB Audit [Part 5]

In most cases, when someone is looking for what your local business provides, or they want information about you, they will go to Google. If they aren’t finding you, then they’re finding your competition. That’s just one reason you should make sure your Google My Business (GMB) listing shows up. And not only should it …

How to Legally Send Marketing Emails to People Who Haven’t Subscribed

With the CAN-SPAM Act of 2003 in place, email marketers are significantly limited by what and who they can send emails to. However, it’s not illegal to send marketing emails to someone who has not specifically requested to join your email list. Many people buy email addresses of consumers to grow their email lists. This …

How to Do a Digital Marketing Audit: Technical Audit [Part 3]

If you’ve already done everything outlined in the first two blog posts of this series, then your website likely looks great and provides an outstanding user experience. However, it’s possible some technical aspects of your website could be preventing your business from being as profitable as you would like. Fortunately, doing a “technical audit” can …

12 Reasons Websites Load Slowly

There are five focal points to consider when creating a superb website: user-visibility, user-navigability, user-experience, scalability, and credibility. The impactfulness of these factors are ineffectual if your user cannot access your webpages. In fact, when websites load slowly, it’s the leading element contributing to high bounce rates. Research shows you can expect more than half …