Using Google Analytics: 101

Several people have recently asked me questions about Google Analytics, which is partially responsible for why I’m sharing this blog post with you. This post will answer a few popular questions about Google Analytics and explain how to look at the general website performance overview, provided by Google. Here we go! What is Google Analytics? Google is completely …

The #1 Reason Facebook Marketing Fails

I’ve been observing and studying Facebook marketing for business since 2009. During that time I’ve discovered a HUGE mistake that many businesses often make. I believe the number one reason Facebook marketing fails is because the person managing the fan page actually trains Facebook to stop sharing their posts with their fans. This is an extremely common problem. The …