By September 16, 2019 Website

There are five focal points when creating a great website. There is visibility, sellability, scalability, usability and credibility. A website needs to be user-friendly and accessible, but just as importantly, it needs to load in 4 seconds or faster. If it loads slower than four seconds, a significant amount of your prospects will leave.

If you’ve ever seen a slow website or wondered why your own website is running slow, it’s most likely because your website fell into at least one of the following 10 traps, which can make websites load slowly.

1. Excessive Use of Flash Content

Flash can be a great tool to add interactivity to your website, but the problem with Flash is that the file sizes are very large, and the larger a file size is, the slower your website will be.

If you want to keep Flash on your website, then you can reduce your file sizes, but if you’re willing to get rid of Flash to have a significantly faster website, then consider using HTML5 as an alternative to Flash.

HTML 5 has excellent mobile-friendly support, better storage, improved interactions and cross-browser support. It has been built specifically for modern websites.

No matter what you choose, whether you reduce the file size or get rid of Flash altogether, both choices can drastically improve your sites loading speed.

Use browser cache will prevent websites load slowly2. No Caching Techniques

Caching can significantly improve the performance of your website. You can implement browser caching or server-side caching. Either way, you will likely experience a substantial improvement to your website’s performance. If you have a WordPress website, you can likely use plugins such as W3 Total Cache or WP Super Cache to implement caching of your web pages and code. Although, some hosting providers may restrict these particular plugins.

3. Images Are Unoptimized

Unoptimized images is one of the most common reasons why websites load slowly. High-resolution images can take a great deal of time to load, and as a result, take much longer to fully load the website.

Another factor that makes images unoptimized is the image format. If you’re using PNG or GIF images, then you should try replacing them with JPEG images because JPEG images are generally smaller in size, compared to other image formats. Your website will usually load faster if you use JPEG images.

You should also note that any image larger than 1MB is definitely too large. and EWWW Image Optimizer are couple very popular plugins that can be used on a WordPress website, to easily compress large images.

4. Network Issues

Your local network can affect your websites loading speed. There are three ways you can find out if there’s an issue with your network.

  1. You can load 3 websites and see if they’re all loading slowly. If that’s the case, then you most likely have a network issue.
  2. You can run a traceroute from your computer to your server, and this will show you the connection speed to see how long it took for your network to jump from your site to your server.

To try this out, you can search on the internet for the traceroute code that’s needed for your computer and then add the code to the computers command prompt.

  1. The last option you can try to see if you have an issue with your local network is to call a friend or somebody that lives in a different state, than ask if they can load your website. If your website loads fine for them but not for you, you might have a network issue.

Too much website will make websites load slowly5. Too Much Traffic

A web server can only handle a certain number of people. If you’re getting a lot of traffic, then it will eventually cause your website to slow down. It’s almost like shopping at a store on Black Friday. If there are too many people, the store will have slow service.

The same can apply to your website. You might think your server will try to maintain all the extra traffic, but with enough traffic, your website will slow down.

If you aren’t getting enough traffic, you may want to consider using search engine optimization to get more traffic from sites like Google, Bing and Yahoo.

6. gZIP Compression isn’t Used

If you enable gZIP Compression, it will command the server to cover all of the web objects such as (images, JavaScript files, etc) in a single container before they get sent over to a requesting browser.

Compression can lower your websites response time by decreasing the size of data being transferred between your server and the visitors’ browser.

You should enable gZIP Compression because it’s an easy win for you and your website’s performance. This is something you can ask your website developer to do for you.

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7. JavaScript Interruptions

JavaScript has really made itself convenient for people to enable it on their websites, but if you enable it incorrectly, the JavaScript can increase the amount of time needed to load your website.

Too many HTTP requests

It takes time and patience for JavaScript to be loaded correctly. If you use many API calls to render JavaScript, then it will result in your web pages loading speed being hindered significantly.

Script bloat is a real issue, so audit your JavaScript scripts to see what you need and what you can remove.

You should also consider using Segment or Google Tag Manager because it can be a single script for all of your tools.

8. Too Many HTTP Requests

Having a lot of images, CSS, and JavaScript can lead to too many HTTP requests. A user visits your webpage; the browser will perform several requests to load each of these files, which will decrease the pages loading speed.

You can try using sprites to reduce HTTP requests. Again, this is something your website developer can look into for you.

9. The Code is Unclean

Unclean code can be a common cause for website slowness. In some ways, writing code for a website is similar to writing a letter. Someone might be very wordy and write a very long letter. Someone else could take that letter and refine it so it becomes significantly smaller. In the same way, a website can be coded with tons of text. Or, it can be cleaned up so the coding is much easier for a website browser to read.

If you compress the code and reduce the file size, then you can expect a quicker page load time. Attention to detail matters, so make sure you use inline CSS and while you’re using inline CSS, don’t add multiple CSS stylesheets when you can use only one.

10. An Excessive Number of Ads

Monetizing your website can be very helpful, but that shouldn’t compromise your user experience and websites performance. An abundance of advertisements can make websites load slowly.

Having too many advertisements can create hundreds of HTTP requests, and if you’ve made it this far reading the article, then you already know what too many HTTP requests can do to your website.

The simple way to solve this problem is to limit the number of display advertisements on your website. This will help make sure your website is responsive and has excellent performance.

How to Test if Websites Load Slowly

You can use tools like GTmetrix and Pingdom to analyze the speed of your website. These tools will also offer suggestions on what changes you can make to your code, and settings you can enable at your web host, to increase the speed of your website.



Joshua Lyons Marketing, LLC was established in 2015. Since that time we have provided digital marketing services to business and professionals. We help our clients increase their online exposure as a means to increase sales and revenue. Our core services include search engine optimization (SEO), website development and content creation. We also provide other online marketing services, such as email marketing, marketing consultations and various types of advertising. Our team is based in the Milton, Pace and Pensacola, Florida area. However, we work with clients throughout the United States. Read More


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