If your business is burning the midnight oil, creating hashtags and responding to social media posts instead of focusing on content creation, you may have fallen victim to digital Darwinism. Social media automation could be the answer you are looking for.
Social media automation doesn’t mean using a chatbot to answer direct messages. Instead, it’s more about automating administrative and mundane tasks like scheduling, posting, and reporting to keep you focused on building a strong brand presence online.
Apart from freeing up time, automation can have a positive impact on your bottom line. That’s why companies looking to grow on social media will sometimes focus on automating every possible process.
In this article, we explore some of the best planners for automating your social media presence.
6 Planners for Automating your Social Media Presence
The monumental rise of Instagram has made it clear that this particular social media platform is no longer about scrolling through cat memes and watching recipe videos. Today, when it comes to marketing, Instagram, like Facebook, is another world.
If your audience uses this platform, it makes sense to understand how to grow your Instagram following using a social media planner like Unum.
Unum is an all-in-one marketing platform that helps you put your brand on autopilot. Using this planner, you can publish digital content without any difficulty. Unum is a robust solution that allows marketers to schedule, design, edit, and post social media posts days ahead of the actual publishing date.
With Unum, you can see all your planned content, photos, and videos. After publishing content, you’ll get a reminder about planning and publishing upcoming content. Using the calendar view, you can see and change the type of content still waiting to be published.
Also, using Unum insight, you can get a bird’s eye view of all your social media statistics in one location. Tracking these metrics can help you build a strong brand presence.
Unum is a one-of-a-kind social media automation platform that can help plan your future social media posts.
Why use Unum? It effortlessly connects your content and social media platforms, like Instagram, through ever-evolving scheduling and analytics tools. Apart from Instagram, you can also auto-publish posts on Twitter, Facebook, and LinkedIn.
Pricing: Offers a free trial, and their paid plan starts at $13.98 per month.
Sendible is an all-purpose social media management planner, especially designed to manage all your social media platforms from one place. From growing your audience, to attracting new customers, to reaching your social media goals, Sendible allows you to automate every aspect of your social media marketing campaign.
You can schedule updates, create reports, collaborate with others, and reply to followers using this tool. The shared calendar allows you to see pending updates across every platform and lets you automatically schedule future content.
You can also directly schedule photos and videos on social media platforms, as it requires no push notification.
Unlike other tools on this list, with Sendible, you can add geotagged locations and first comments with hashtags to ensure your content reaches a broader audience base.
Furthermore, with the social inbox and social listening tools, you can monitor keywords and keep track of your brand’s social media mentions. Using the queue feature, you can promote evergreen content and keep your social media profile active.
Why use Sendible? When auto-publishing your posts on different social media platforms, you can switch up the emojis and hashtags, and also change attachments.
Pricing: Offers a free trial, and their paid plans start at $25 per month, when billed annually.
Hootsuite is widely used by both novices and tech-savvy marketers, it provides a list of features that can help businesses schedule regular posts, engage their audience, and monitor trends.
This one-of-a-kind social media automation platform includes a full scheduler, allowing you to set posts for publishing at a time of your choice.
Using Hootsuite, you can get an overview of scheduled and published posts across your social media platforms, all in one calendar view. Using this calendar, you can fill the content gap, map out the campaign, and collaborate in real-time.
Interestingly, if there are last minute changes to your content or posting schedule, you can suspend all scheduled posts with a single click of a button.
Using the ‘Bulk Composer’, you can schedule multiple posts at a single time and increase your social media presence. You can even maximize your content with Hootsuite, as it selects the best time for your audience. This can help you connect with your audience when they’re more likely to view your post.
Why use the Hootsuite scheduler? It’s a complete social media management and automation tool that helps build, and maintain, a large following on the social media platforms of your choice.
Pricing: Offers a 30-day free trial, and their paid plan starts at $39 per month, when billed annually.
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Scoop.it is another excellent planner for automating your social media presence. It makes content publishing a breeze for brands looking to scale up their online presence. Scoop.it also provides a powerful content engine that monitors global sources and creates third-party content.
Using their free social media automation tool, you can share topics, connect with like-minded individuals, and publish content on different websites. Their integrated publishing window allows you to scale content publishing on key channels without hiring additional resources.
You can schedule content for release across all social media platforms.
Why use Scoop.it? The website provides regular updates on trending topics, depending upon the keyword you select, and with a single click of a button, you can share your content across channels.
Pricing: Offers a free plan, and their paid plan starts at $14.99 per month.
SocialPilot is a unique social media management tool that is widely used by many teams and agencies.
Apart from ensuring your social media streams remain up-to-date, this platform provides a quick way to schedule future content.
Interestingly, using CSV files, you can schedule posts in bulk and include images as well as URL shorteners for making your posts look appealing and attractive. It’s an easy option for automated Facebook, Twitter, and LinkedIn posting.
One extra feature of SocialPilot is its ability to set a post to repeat up to ten times over several days. This is an excellent feature for brands looking to emphasize on a particular topic or offer.
Apart from providing you with a scheduling calendar, SocialPilot has an option that makes it easier to accommodate different time zones. You can post on different platforms at a time when your audience is online, thereby enhancing your social media presence.
Why use SocialPilot? Using SocialPilot, you can optimize your social media strategy using an overview of your content schedules.
Pricing: Offer a 14-day free trial, and their paid plan starts at $25.50 per month, when billed annually.
Agorapulse is a fully-featured social media management platform that provides some fantastic automation features.
It uses ‘automated moderation rules’ to manage and respond to critical messages.
The social listening features show all conversations around your brand in one place for you to review, hide, assign, tag, or message. Also, using their saved templates, you can reply without wasting any time on drafting a reply.
Interestingly, it offers a user-friendly social media scheduling tool that allows you to post once, or multiple times, using different scheduling queues. Unlike other tools on this list, Agorapulse allows you to queue categories so that you can schedule your post on particular themes or topics.
By tagging users based on engagement levels, this tool can increase the reach of your content and enhance your online presence. It has many features where you can generate in-depth analytical reports, as well as find insights to understand what is working, and what’s not.
Using these reports, you can make changes in your automation strategy to create an online presence that competitors will envy.
Why use Agorapulse? Agorapulse’s intuitive features helps you plan and schedule your posts far ahead of time.
Pricing: Offers a 30-day free trial, and their paid plan starts at $79 per month, when billed annually.
Which Social Media Automation Planner is Best for You?
Check out the free trials of all these social media planners and choose the one that best fits you and your business. While some tools can be expensive, they may offer all the automation features you require. So, weigh your options and consider your budget before making a final decision.
Integrating a new tool in your workflow is easy, but changing your business workflow to integrate a tool can be complex and may not be a viable option.
All the tools mentioned above bring something new to the table, and vary slightly on the features they offer.
It’s now your turn to make an informed and intelligent decision!
Which of these tools are you planning to use to increase your social media presence?
Please share your thoughts with us!
If you have more questions on how to prefect your social media marketing campaign, please don’t hesitate to contact us through the form below or our contact page.
Joshua Lyons Marketing, LLC was established in 2015. Since that time we have provided digital marketing services to business and professionals. We help our clients increase their online exposure as a means to increase sales and revenue. Our core services include search engine optimization (SEO), website development and content creation. We also provide other online marketing services, such as email marketing, marketing consultations and various types of advertising. Our team is based in the Milton, Pace and Pensacola, Florida area. However, we work with clients throughout the United States. Read More