Brand videos are important if you want to impact your viewers. According to recent statistics, 63% of businesses have made a video as a key part of their marketing strategy in 2017. And this number grew up to 86% in 2021.

Businesses, freelancers, and influencers have all realized the importance of making videos, and we expect the positive impact of good video content will continue to grow over the years.

7 Tips for Creating Brand Videos that Add Value

Video recording concept for brand videosWith so many businesses using brand video as part of their marketing mix, let’s explore the following tips.

1.     The Right Concept

You might be interested in sharing the entire brand message within a single video, but that can defeat the purpose of the video, i.e., share a clear-cut idea about product, service, or promotion to the audience.

You should stick to a single concept and a direct message you would like to deliver.

2.     Stick to the Emotions

Regardless of the audience’s demographic and preferences, making the content emotional and relatable will always be a good strategy.

Emotional responses are way more genuine, and consumers are more likely to believe the brand to be authentic; it can increase trust in the brand.

3.     Length of the Video

While there is no particular length for a video that would be perfect, you should remember that the audience does not have the time or patience to sit through a long video, regardless of how emotional it might be.

You should aim to deliver the message creatively and to get the job done in about 30-120 seconds, depending on where the video will be promoted. Using a good video editor can help you whittle down the video to an appropriate lenth.


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4.     Choosing the Right Editor

Video editor can help you modify your videos and provide a professional touch to them. Additionally, this particular tool doesn’t even leave a watermark. This is good, since in most cases you ideally want the focus of the video to be on your brand, and not that of another company. The editor you use should also include other basic features like the ability for you to crop, reset, mirror, trim, and flip your video.

Even if you are a beginner, and entirely new to video editing, most editors will provide an initial introduction on how to use their tools. In this way, you can get the maximum out of whatever editor you choose to use.

After editing the video, you should also have the ability to download the video into the format you need, such as FLV, MP4, MKV, WMV, 3GP, and AVI. You should also be able to adjust the resolution of the video. Common resolutions are 240p, 360p, 480p, 720p, or 1080p.

5.     Look for these Features

Trim Video: All you need to do to trim your video effectively is to drag the frame to the unwanted parts; drag the frame from the start time to the end time and hit “Trim”. This tool is helpful for cinematographers to shoot perfect scenes.

video editing with a tablet and remote keyboardRotate Video: This video editor allows you to rotate your frame clockwise by 90o or 180o. It is highly effective for converting scenes shot in landscape mode to portrait mode. Again, it is an important feature for cinematographers.

Crop Video: The video editor allows you to edit out those black edges from your videos to provide better quality stills. Also, it allows you to crop the picture to adjust and fit the size ratio for compatibility to play your video on all smart devices.

Flip and Mirror Videos: The video editing creators have taken care of mirror video features. It allows you to mirror your videos both horizontally and vertically. It works for any source of videos, be it webcam recordings, digital cameras, or any other format of videos.

Adjust Video: People with an eye for media graphics, properties of contrast, saturation, and brightness can alter the picture enough to change its original meaning. To adjust these features just use the ‘adjust’ option. It can help convey the right meaning that was originally in the creators mind.

Easy to Use: Editing and conversion of the application does not require lengthy steps or long hours of wait.

6.     Search-Engine Concept

You can make a brilliant video and easily edit it to what your audience wants. But if the content is not search-engine friendly, and you don’t use the right promotion strategies to showcase it to the right audience, it would be virtually useless.

To learn more about SEO for videos, check out this blog post: How to Do SEO for Videos on YouTube

7.     Use a Call to Action (CTA)

Even the most amazingly created marketing video will see sub-optimal results when a CTA isn’t included. The video should be created with the intent of influencing the viewer to take a desired action. So, at the end of the video, literally tell them to take the action you want them to take.

Final Words

If you’re looking to create a marketing video designed to generate results,  the steps above are a good start. And of course, if you don’t have time to shoot your own video and to do video editing, consider hiring a professional. There are many video production companies that can create extremely professional videos for you. And while that’s not something we do at Joshua Lyons Marketing, we would be happy to connect you to someone we trust for this type of work.

If you need assistance with your marketing, please let us know! You can connect with us via our Contact page, or through the form below.


Joshua Lyons Marketing, LLC was established in 2015. Since that time we have provided digital marketing services to business and professionals. We help our clients increase their online exposure as a means to increase sales and revenue. Our core services include search engine optimization (SEO), website development and content creation. We also provide other online marketing services, such as email marketing, marketing consultations and various types of advertising. Our team is based in the Milton, Pace and Pensacola, Florida area. However, we work with clients throughout the United States. Read More



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