Are you having a difficult time coming up with blog content ideas on a regular basis? After you have successfully created your own blog, coming up with great content is the key to achieving success. You should strive to generate high-quality and relevant content in order to keep your audience engaged and rank your website high in the search engines.
However, with so many websites out there producing the same content, having high-quality content alone is not enough. You need to come up with great content on a regular basis to have an edge over your competition. Even the most experienced writers know that coming up with new blog content ideas regularly is not an easy task.
Here are eight strategies you can use to source new blog content ideas.
1. Google Autocomplete
Have you noticed when you type a search phrase into Google’s search box, it will show you a list of suggested searches? Apart from being a great way to find keywords for your blog, Google Autocomplete is also an easy way to get new blog content ideas. The best thing about it is all the topics you generate this way will be highly relevant to your audience, since it is what they mostly search for.
You can use this strategy by simply playing around with topics or terms that are related to your niche. If you are not sure what to begin typing into the search box, you can start with blog post titles that you have already published on your blog, or you have seen on competitor blogs. This leads us to the second way to come up with new ideas:
2. Inspiration from Competitors
No matter what niche you are in, your competitors will always be a great source for brainstorming new content ideas and there are multiple ways to do this.
First, you can check out what they have written in the past and what they are writing currently, to see if there is anything you feel they have left out. Second, you can check out their blog comments section to see if their audience has asked any questions that you feel you can answer.
Even better, you can go past your competition and look for other brands you think you can learn from. This can be those brands that are in the same space but are not your direct competitors.
3. Reading Blog Comments
There are times when your audience will tell you directly whatever content or topic that they desire to hear next or more about. For example, you may find you have answered a certain question over and over in your blog comments. This may be a question arising from your previous blog post.
Since you can include everything in one article, you can take that as a new idea and use it in creating your next blog post. However, don’t focus only on your own blog comment section. Go out and explore other blogs that are in your industry and see what questions are posted on those articles.
4. Google Keyword Planner
If you are struggling with developing your content, Google’s Keyword Planner is one of the most effective and accurate tools that can help with this. All you have to do is type in your blog’s niche and leave all the work to the Google Keyword Planner.
If you already have a topic in mind, you can still use it to research various keywords and concepts that are related to your main idea. In fact, you can use some of those keyword ideas to help you brainstorm on titles for your upcoming blog posts. Additionally, the Google Keyword Planner isn’t the only option available for finding keywords. In our blog post titled 7 Tools to Use for Keyword Research, you can find other helpful options.
5. Revisiting Old Content
There are many ways you can use your old blog content to come up with new content ideas. One of the best ways is to go through your archives to consider those posts that received the most views, comments, and shares. This will give you an idea of what content your audience likes or is looking for.
Additionally, you can choose to update your old content with new ideas that target a new audience. For example, if you had written an old post titled “Essential SEO Tips for New Website Owners,” you can change it to something like “SEO Tips for Expert Blog Owners.” Alternatively, you can create a new, similar post targeting both audiences if you would like to rank for both keywords.
6. Conducting Reader Surveys
Reader surveys are one of the best methods a blog owner can use to gather information about the topics an audience likes. You can go to your social media profile and post a simple question. As an example, you could post something like “What content would you like us to share?”
If you have some knowledge of what they might be interested in then you can consider creating a poll and list a few options. Even if you manage to get just 10 responses, that will be enough to give you ideas of possible content for your blog.
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7. Joining Facebook Groups
Being the most popular social network on the planet, Groups on Facebook can also act as a source of new blog post ideas. However, you will need to be in or join several Facebook groups that are relevant to your niche.
After you have done that, make sure to regularly participate in its various discussions. Additionally, you can scroll through the past posts and questions to see what people have previously asked the group.
8. Using Newsletters
As a blog owner, your blog should already have a newsletter to complement it. This not only helps you to stay connected with your audience, but it also provides you with an easy way to learn from them.
If you have been able to build an email list, you can just use that to see what your subscribers are interested in. You can do this by sending out a simple question like “What would you be interested in reading about?” or using a survey app that will integrate with your email provider.
If you don’t have a mailing list, you can get one by using an email marketing platform like Mailchimp to set up an introductory email that will go out automatically when a new user signs up.
While generating new content ideas can seem daunting, you should still be able to come up with great topics. If you use the above tips, you will be able to constantly find topics relevant to your business. These topics should also help satiate your audiences’ appetite. They should also help you rank well on search engines for a variety of keywords. We hope these tips give you an endless stream of blog topic ideas. And, if you need help with your blogging, let us know by filling out the contact form below.