Studying can be a pleasure or a challenge. You are continually setting yourself challenges and overcoming them. Even so, very often we ask ourselves if we have correctly chosen the specialty we are studying. That is why it is always a good idea to weigh the pros and cons before choosing a profession.
In today’s world, with the growth of new technology, digital marketing has become one of the most in-demand careers. In this broad area of communication and digitization, many subcategories need to evolve. Creativity and passion for the world of marketing can be one of the key points to choose this specialty. Even so, you have to weigh many conditions and understand what specifically you are interested in, how to study it, and what opportunities you will have in the labor market after finishing your studies.

What is Digital Marketing?

Sometimes concepts when you just read or listen to them seem very complicated. It is like the experience of reading a written medical diagnosis or asking the doctor directly to explain the cause in more accessible language. So, digital marketing is a process of promoting brands, products, or services online, connecting with customers via the internet. Digital Marketing makes the merchandise or service popular by announcing them on online platforms. Sharing information on the right platform and with the right audience is the final target of the marketing. Having said this, we should not consider it a simple post and share process. Deep knowledge of earned, owned, and paid digital media is the first step to start the process. Digital marketing specialists have to be able to understand and analyze popular website algorithms and be always updated.

Why Do I Need a College Degree in Digital Marketing?

Happy Student at ComputerSome careers are always in demand, while others are considered futuristic careers. Digital marketing is one of the careers that have a lot of potential due to the growth of technology and the daily use of the web. Millions of people around the world are offering their services, ideas, and brands. There are even more using the web to find these services and products. College admission consulting review programs guide the students with detailed information on the area. The demand for a college degree in digital marketing is rising day by day and it is becoming more attractive to students due to the opportunities for growth after studies. There are also possibilities to do MBA programs in digital marketing to deepen and further specify the insights.

Reasons to Pursue a Degree in Digital Marketing

A flexible career – studying digital marketing allows you to enter into one of the most flexible spheres of the labor market. Your degree gives you the ability to change the specific focus of DM in case you are not satisfied with the one you have chosen.

Digital Marketing is an “always green” degree – It does not matter if the economy is doing well or in a recession. Digital marketing is always demanded as the products and services need constant advertisement and refreshment of old ads. The demand for digital market specialists is rising constantly.

Entrepreneurial skills – The qualities that you obtain when studying digital marketing at the university are also related to entrepreneurial skills. Dynamic, proactive, and creative behavior decision-making skills are common for both marketing and entrepreneurship.

Job diversity – The digital marketing area is a fun area where all the creativity can be applied. You have a wide area of email marketing, social media marketing, offline marketing, and more to exercise your qualities. There are also digital marketing courses, however, in most job interviews they give preference to the college degree holder. On the other hand, the specific spectrum of college teaching, the quality of the specialists you deal with, and the contacts you get are broader than doing a simple DM course. Moreover, you can go further and enter a master’s program in digital marketing to deepen your knowledge.

There are many other reasons why to choose a degree, however, we thought that these could be the most beneficial ones to motivate the students to opt for a degree and not for a certificate.

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Pros and Cons

Let’s start with some advantages of studying digital marketing:

  • Digital marketing has growth and advancement potential.
  • It is a good opportunity to start your own business with little investment.
  • Digital marketing connects entrepreneurs with their clients and consumers.
  • It gives wide job opportunities.
  • Digital Marketing studies allow you to work in a company or work from home because basically the whole work is online.
  • It is one of the most flexible areas, where you can adjust your qualities as a professional.
  • Salary flexibility – you learn more, work more, earn more.

Some disadvantages of a College degree in digital marketing:

  • Prices – One of the cons of studying digital marketing is the price of the studies. Though after you gain your degree the job opportunities compensate for your expenses.
  • Digital marketing is a new sphere and sometimes you can find yourself with a lack of structure in the educational programs.
  • It is not just a degree to get and that’s it. You need to be constantly updating your knowledge base as things are always changing.

How to Choose the Right College

Class roomOnce you have solved your doubts regarding the major you will probably have a new issue about where to study. The choice of the right college is as difficult as choosing the degree. There are hundreds of Universities all over the world offering the same degrees under very similar economic circumstances. So which one do you choose?

Let’s have a trip through the College universe. The best Colleges to study Marketing in the United States are:

  • University of Michigan (Ann Arbor) – in the ranking of The Best National Universities in the US 2021 the University of Michigan is the 24th and in the ranking of Business programs and management is the 1st.
  • University of Pennsylvania – this university is in 2nd place with its marketing program. Its fees are around 60.000 $ per year
  • New York University – Founded in 1831 it is ranked number 3 in the Best University Ranking. Its annual fees are of 54.000 $ and the alumni starting salary is of 59.000$

Some other Colleges to consider:

  • The University of Texas at Austin
  • University of California–Berkeley
  • Indiana University–Bloomington
  • University of North Carolina–Chapel Hill
  • University of Virginia


To sum up, a digital marketing degree is one of the most attractive degrees in the current labor market. It gives you wide job opportunities, flexibility, communication, and decision-making skills. On the other hand, this major promises to be fun if you appreciate it and can help you to exercise as a startupper with your knowledge and very little inversion. The scope of digital marketing is broad and you are the one who decides how specific you want your target to be.

About the Author

Edita Hovhannisyan is a careful and precise content writer, a passionate professor for her students, and a loving mom for her three children. She holds two university degrees. Her degree in English studies at the University of Barcelona and master’s degree in Teacher Training at the same University enhanced her personal and academic skills. Edita contributes articles about education and its methodologies. She is highly interested in new approaches to more effective learning and progress. Her targets are always challenging and her aims are surmountable.







Joshua Lyons Marketing, LLC was established in 2015. Since that time we have provided digital marketing services to business and professionals. We help our clients increase their online exposure as a means to increase sales and revenue. Our core services include search engine optimization (SEO), website development and content creation. We also provide other online marketing services, such as email marketing, marketing consultations and various types of advertising. Our team is based in the Milton, Pace and Pensacola, Florida area. However, we work with clients throughout the United States. Read More



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