It’s estimated that the average American sees anywhere from 4,000 to 10,000 advertisements each day. Even if you work in marketing, you probably don’t always realize how much advertising content you’re consuming on a regular basis, and there’s a good reason for that — people have learned how to tune it out. Because there is …
What Is Storytelling for Marketing & How Can It Be Utilized Effectively?
Data analytics are wonderful for short-term goals. Still, long-term strategies benefit tremendously. Therefore, all of your business’s teams should implement data analytics in some way to guide their decision-making. Marketing teams, in particular, have a better chance at seeing their long-term goals be accomplished when they use data analytics. Analytics can help you visualize your …
Using Data Analytics in Your Marketing Strategy
There’s so much work involved with launching a digital marketing campaign. For instance, brainstorming with your marketing team about the campaign approach. Then comes putting together a plan to bring the campaign idea to fruition. You’ve also got to ensure everyone does their part to guarantee a successful launch. As much as you’d like to …
How to Determine the Success of Your Digital Marketing Campaign
One of the most stressful situations for brands on social media is a product launch. Product launches are complex, as their result is often unclear due to the unknown fate of the product. In this day and age, social media is one of the most effective and common ways to get the word out there. …
Using Social Media to Promote New Product Launches
Marketing has changed a lot in the last couple of years, and it’s important to plan accordingly. With the right approach, you can navigate common marketing risks and guard against them long into the future. Here’s what you should watch out for: Cyberattacks A cybersecurity staffing shortage has made it tough for marketers to keep …
Tips for Navigating Marketing Risks
Data analytics has become an essential part of marketing strategies for all businesses and industries. Collecting and analyzing data and metrics can help you improve and optimize your business by enabling you to better understand what your target audience wants and needs. However, to understand your customers’ behaviors, it’s important to keep their best interests …
Getting to Know Your Customers: How Far is Too Far?
With everyone turning to digital these days, having a dynamic digital marketing strategy is essential. Businesses can no longer rely on the same old marketing tactics if they want to remain relevant and continue to meet the demands of today’s consumers. If you want to appeal to newer generations, you have to consider every available …
Building a Dynamic, Cohesive Digital Marketing Strategy
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