Angela Baker, Guest Blogger

Branding

What You Should Know About Brand Storytelling

To understand the power of storytelling based on examples from your own life, just think back to your science class in seventh grade. Now, fast-forward to today. Do you remember what all you learned in your seventh grade science class? Probably not. Now, do you remember learning about the story of King Arthur, which was …

What You Should Know About Brand Storytelling

Marketing Planning

How to Use Digital Marketing Analytics to Determine Success

Whether you’re running social media ads, doing SEO, or conducting an email marketing campaign, without collecting and measuring digital marketing analytics, you’re flying blind. You need these metrics to guide you and to prevent losing money on ineffective marketing strategies. Knowing how to choose and apply appropriate analytics to assess the performance of digital marketing campaigns …

How to Use Digital Marketing Analytics to Determine Success