Cristina Barrett, Content Writer

Email Marketing

How to Legally Send Marketing Emails to People Who Haven’t Subscribed

With the CAN-SPAM Act of 2003 in place, email marketers are significantly limited by what and who they can send emails to. However, it’s not illegal to send marketing emails to someone who has not specifically requested to join your email list. Many people buy email addresses of consumers to grow their email lists. This …

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Branding

How to Get Started With Your Branding Guidelines

Successful companies will create a unique brand they can use to attract and maintain customers. Everything associated with that brand falls under the “branding guidelines.” This even includes instructions regarding how a company will promote itself and what they will visually use to accomplish this. However, many people have no idea how to build brands …

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Blog

Marketing Concepts

Online Reputation Management

Should You Repost Online Reviews To Your Website?

Customer reviews are one of the most important aspects of any business. They can facilitate or impede sales on a major scale. Certain aspects of online reviews, such as affirmations of quality, usefulness, or enjoyment all link to the positive development of lead generation. This can greatly increase your business’ sales. In fact, customer reviews …

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