Gaby Fish, Content Writer

Email Marketing

10 Email Validation Tools to Consider Using

Email is one of the most important communication channels for businesses. Although it’s a traditional method, it is used predominantly more than other types of communication. Having a valid email address is vital for any business looking for successful email marketing campaigns as well. Email validation is a procedure that verifies if an email address …

10 Email Validation Tools to Consider Using

Marketing Concepts

Personal Branding

Social Media

How to Become an Influencer

Anyone can be an influencer these days, but being a successful influencer is a lot harder than it seems. Becoming a social media influencer means devoting your whole life to it—your whole life is on display—that is your job and career. There are tips on how to become an influencer and how to succeed, especially …

How to Become an Influencer

Branding

Content Development

Marketing Strategies

How to Do Integrated Marketing Communications

Integrated marketing communications (IMC) plays a crucial role in running a brand or company. It helps us communicate our message to a much larger audience and create brand awareness. According to Grace Pinegar, IMC “is the strategy that takes your marketing department from disparate functions to one interconnected approach.” This includes digital marketing, social media …

How to Do Integrated Marketing Communications

Email Marketing

Email Marketing Statistics That May Surprise You

In modern times, social media marketing and content marketing is gaining more attention and popularity. However, what people may not realize is that email marketing is still often the most effective messaging channels used. Email marketing is “the highly effective digital marketing strategy of sending emails to prospects and customers.” Nowadays, people are always on …

Email Marketing Statistics That May Surprise You

Content Development

Search Engine Optimization

How to Optimize Your Content for Voice Search

Voice search is becoming more common in this era—and it doesn’t seem like it’ll go away any time soon. The way people search for information has changed significantly over the years, and it’s actually more efficient. Even smart phones have imbedded voice search into the devices (Hey Siri or OK Google), which gives users a …

How to Optimize Your Content for Voice Search