If you’ve spent any time on social media, there is a very good chance you have encountered a form of social media advertising. Social advertising refers to the process of creating clickable ads on social media platforms (Facebook, Twitter, LinkedIn, etc.) to reach a target audience. On average, people spend about three hours per day …
Social Advertising – What It Is and How to Do It
The return on investment (ROI) for marketing is a big consideration for many people, and rightfully so. As a business owner, you likely want to know whether your marketing efforts are bringing value to your company or if they are being wasted. It may seem as though calculating ROI is a daunting task. The truth …
Traditional & Non-Traditional Ways to Calculate ROI
As social media continues to become more popular among the masses, many marketers have had no option but to adjust their marketing strategy. This massive pool of easy-to-reach prospective clients is simply too great to let pass by. For instance, how many ads have you come across on Facebook alone? Well, your guess is as …
You Shouldn’t Use Social Media If…
In a frenzy to write as many words and blog posts as possible, marketing specialists at times lose their focus on one of the most important and widely suggested strategies – repurposing content. When a content writer repurposes their content, they have the opportunity to make their old content better. They can also save themselves …
Practical Tips on Repurposing Content to Boost Exposure
Let’s face it– blog posts, social media posts, and emails are like a doorway to a website. But there’s always a lot of confusion when it comes to the frequency of posting new content for each of these channels. The first question that comes to every marketer’s mind is: How often should I publish content? …
How Often Should I Publish Content for Social Media, Blogs and Emails?
A hacked website can negatively affect your business’ reputation, and if you’re dealing with sensitive customer data, it could leave you legally liable. Whether you run a large corporation or a small business, your website can be “hacked” in many ways. According to recent statistics, a website is hacked every 39 seconds. It sounds scary, …
Who Is Liable for Fixing a Hacked Website?
A SWOT analysis is a standard practice among business owners and marketers. Most marketing experts recommend every business conducts a SWOT analysis at some point. It can help you realize areas of growth, and areas where you should protect your business. Doing a SWOT analysis once every six months to a year can be incredibly …
What is a SWOT Analysis and How to Do it?
Getting your message across to the millions of people hooked up to the internet can pose a challenge to any marketing communications specialist. The channels and platforms available online are dynamic in nature and one popular site can easily be replaced by another. For example, MySpace is no longer as popular as it once was, …
Email Marketing: Tips on Getting the Most Out of It
Pay-per-click (PPC) is a powerful marketing strategy where an advertiser pays when users click on online ads. For many advertisements, the advertiser pays for views on an ad or how many conversions the ad produces. Although PPC is a popular paid advertising strategy, many people wonder, How does PPC work? In this blog post, we …
In today’s digital landscape, marketing can help you build a cohesive brand and drive sales through awareness. As your business grows, you should consider how your marketing will be handled. This brings us to the question, should you do your own marketing or hire a professional? Each route has its benefits and drawbacks. In this …
Should You Do Your Own Marketing or Hire A Professional?
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