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Marketing Concepts

Why And How to Do Content Marketing

What is Content Marketing? Content marketing is one of the most effective and efficient ways to get your company’s brand out there. This type of marketing is used to attract the attention of your audience by sharing online material through social media, websites, blog posts, etc. And to put it simply, content marketing is the …

Why And How to Do Content Marketing

Josh Lyons, Founder / Consultant
February 3, 2020

Online Reputation Management

How to Handle Negative Online Reviews

Technology is certainly beneficial for reaching out to more customers online. At the same time, it’s not particularly fun to deal with unhappy customers who leave negative online reviews. Acquiring reviews for your business is one of the best ways to establish credibility, trust and authority in your industry. The reviews you choose to put …

How to Handle Negative Online Reviews

Josh Lyons, Founder / Consultant
February 10, 2020

Website

Website Maintenance & Management, Hosting, And Website Security

Congratulations if you just launched a website, or are preparing to do so. In order to make sure everything runs smoothly with your site, it’s a good idea to put some consideration into three important areas. These include maintenance and management, hosting, and website security. In this post we’ll explain each one and give general …

Website Maintenance & Management, Hosting, And Website Security

Josh Lyons, Founder / Consultant
February 24, 2020

Website

What Impacts Website Costs?

Putting your business on the digital map takes a certain finesse. The first thing that often comes to mind when talking about digital presence, is having a website followed by social media. The realm of website development is vast and navigating through all the options and costs could be overwhelming, to say the least. The …

What Impacts Website Costs?

Josh Lyons, Founder / Consultant
March 9, 2020

General

Should You Do Marketing During An Economic Crisis?

The truth is that no matter how hard you try with your marketing, not every business will prosper when there is an economic downturn. Some industries are heavily reliant on the state of the economy, such as luxury clothing brands or the travel industry. However, other industries can see great success with marketing during an …

Should You Do Marketing During An Economic Crisis?

Josh Lyons, Founder / Consultant
March 23, 2020

Marketing Planning

How to Decide Where to Invest Your Marketing Dollars

A marketing budget is very important for every company. It helps your business continuously attract new clients and encourage new leads. Although it can sometimes take time to come up with a marketing budget, it is very important to create one. To do this, you’ll want to have a solid plan to help you work …

How to Decide Where to Invest Your Marketing Dollars

Josh Lyons, Founder / Consultant
March 26, 2020

Search Engine Optimization

Your On-Site SEO Checklist

On-site SEO is the process of optimizing your website to rank well in search engines, like Google. It’s well known in the SEO community that there are 200+ factors Google takes into consideration when determining how to rank a website. That’s a lot to keep track of and try to understand. In this blog post, we …

Your On-Site SEO Checklist

Josh Lyons, Founder / Consultant
April 20, 2020

General

Hiring

The Impact of the Gig Economy on the Marketing Industry

A gig economy is a free market system where businesses contract workers for temporary work. Although it may seem like a buzzword, it is making a large impact on many industries. For this blog post, we are going to focus on the gig economy’s impact on the marketing industry. More specifically, how the growth of …

The Impact of the Gig Economy on the Marketing Industry

Josh Lyons, Founder / Consultant
April 30, 2020

Marketing Planning

Why Use a Marketing Consultant?

*** Author’s Note: We originally published this blog post about why to use marketing consultant in March of 2016. To improve the quality of the post, we have expanded it by providing additional information and examples. We hope you enjoy this updated version even more than the original! ***  As you can imagine, a marketing …

Why Use a Marketing Consultant?

Josh Lyons, Founder / Consultant
June 15, 2020

Website

How SSL Certificate Validation Works

Internet usage is higher than ever, with 90% of U.S. adults using it, and this percentage only grows each year. With more and more people adopting the internet for their work, being on the internet has now become almost required for any business to be successful. Of course there are exceptions, but in this advancing …

How SSL Certificate Validation Works

Josh Lyons, Founder / Consultant
August 14, 2020

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