General

Marketing Advice From Industry Leaders

*Updated on April 15, 2021 It’s estimated more than 83,300 businesses close every year because of ineffective marketing. Obviously, you want your business to succeed. It’s our hope the marketing advice provided through this blog post will help you avoid becoming part of that statistic. The Purpose for This Post We’ve made a point to …

Marketing Planning

Website

Website Checklist: 55+ Action Items to Have an Effective Website

Over the years, we’ve been asked many questions about how to have an effective website. Almost every website owner wants their site to be successful. That could mean generating leads, acquiring readers, selling products or something else. Regardless of what success means to you, it’s important to make sure your website is set up and …

Budgeting

Marketing Planning

How Many Leads to Expect Per Marketing Channel

If you ask a digital marketing professional how much to spend per marketing channel, you’ll likely get a wide variety of answers. And in reality, there are two questions you should really ask. First, “how much should your marketing budget be?” If you don’t first answer this question, you may end up hindering the growth …

Search Engine Optimization

Buying Links and Other Blackhat SEO Tactics That Will Get You in Trouble

Search engine optimization (SEO) is the practice of increasing organic traffic to your website from search engines (Google, Yahoo, Bing etc.). There are two different types of SEO which are off-site and on-site SEO. Blackhat SEO is the term used when talking about SEO practices that are frowned upon, and potentially unethical. There are many …

Blog

Search Engine Optimization

8 Tips on How to Write a Great Blog Post

*** Author’s Note: We originally published this blog post in February of 2016. A lot can change in five years, and to improve the quality of the post, we have expanded it and updated some outdated information. We hope you enjoy this updated version even more than the original! ***  Have you ever wondered what …

Budgeting

Marketing Planning

How to Set a Marketing Budget for Your Business

Having a marketing budget is crucial for every business, big or small. Effective marketing can take a small business to the next level and it can help convert first-time customers into repeat customers. No matter how big or small your business, you should have money set aside to practice marketing. The question is, “how do …

Local SEO

Search Engine Optimization

How to Select an SEO Company: Part 8

*** Author’s Note: We originally published this blog post in September of 2019. To improve the quality of the post, we have expanded it and added updated information. We hope you enjoy this new version even more than the original! ***  They Understand How Local SEO Works Welcome to part eight of the “How to …

[Series] Essentials

Budgeting

Hiring

Marketing Planning

How to Get Started With Digital Marketing [Essentials Part 1]

Since I started my digital marketing career in 2009, I’ve seen a number of marketing mistakes made by various professionals and companies. In this series of posts I lay out a path on how to get started with digital marketing. I’ll also take this series further by presenting more advanced and niche marketing concepts, that …

Search Engine Optimization

Website

What Are Core Web Vitals And How Do They Impact You?

Google says if you want to rank well in search results, then you need to provide great content. The better your content, the more valuable it will be to the website visitors Google sends your way. But, what if you have great content, though your website takes a long time to load or is difficult …

[Series] Essentials

Marketing Planning

Marketing Strategies

How To Plan For Successful Digital Marketing [Essentials Part 2]

Doing marketing and having a marketing plan are not the same thing. In this blog post, you will learn concepts and best practices that will help you create an actual marketing plan designed to help your business grow. This is the second part of the digital marketing “essentials” series. Each blog post in this series …