Search Engine Optimization

What is Holistic SEO And How to Do It?

The best marketing practitioners understand that SEO isn’t what it once was. Now, if you want to do a truly great job with SEO, you need to focus on holistic SEO. If you’re like most people, your logical next question is “what is holistic SEO?” Great question! Here’s the thing; SEO has evolved significantly over …

Search Engine Optimization

27 Free SEO Tools Worth Checking Out

This blog post has been updated to provide additional tools that were not in the original version, and to replace tools that no longer exist. We hope you find these tools useful.  Search engine optimization (SEO), is a series of strategies you can use to improve the visibility of your website within search engines like …

Backlinks

Local SEO

Online Reputation Management

Search Engine Optimization

FAQs About Search Engine Optimization (SEO)

An Introduction to This Post Since we started our company in 2015, we’ve been asked many great questions that have to do with search engine optimization (SEO). Whenever we’re asked a question about digital marketing, we try to add it as a blog post topic in our editorial calendar. We already have over 50 more …

Search Engine Optimization

Video Marketing

How to Do SEO for Videos on YouTube

Overview If you just finished creating an amazing video, congratulations! Video marketing can be highly effective. But, what do you do with your video, once you’ve created it and shared it on social media? And how can you organically drive more people to find your video, without having to use paid ads to get people …

[Series] Digital Marketing Audits

How to Do a Digital Marketing Audit: Getting Started [Part 1]

According to an article by Small Business Trends only 40% of a small business are successful. 30% break even and the other 30% lose money. That’s a problem for a lot of business owners, and one contributing factor is the lack of a solid online marketing presence. In fact, 83,300 businesses in the United States …

[Series] Digital Marketing Audits

Website

How to Do a Digital Marketing Audit: User Experience [Part 2]

Getting website traffic is great! But, if your website visitors have a poor user experience, your website traffic is virtually useless and resulting in an undesirable ROI. In part one of this series, we went over some initial steps for getting started with your digital marketing audit. This second blog post builds upon the first …

[Series] Digital Marketing Audits

Website

How to Do a Digital Marketing Audit: Technical Audit [Part 3]

If you’ve already done everything outlined in the first two blog posts of this series, then your website likely looks great and provides an outstanding user experience. However, it’s possible some technical aspects of your website could be preventing your business from being as profitable as you would like. Fortunately, doing a “technical audit” can …

[Series] Digital Marketing Audits

Content Development

How to Do a Digital Marketing Audit: Content Audit [Part 4]

Looking to improve the quality of the content on your website? Doing a content audit can shed some light as to the strengths, weaknesses and opportunities for improvement. There are many types of content audits, and ways to go about doing one. Ultimately, the process you use will depend on your goals. Why do you …

[Series] Digital Marketing Audits

Facebook

Local SEO

Search Engine Optimization

How to Do a Digital Marketing Audit: Google My Business / GMB Audit [Part 5]

In most cases, when someone is looking for what your local business provides, or they want information about you, they will go to Google. If they aren’t finding you, then they’re finding your competition. That’s just one reason you should make sure your Google My Business (GMB) listing shows up. And not only should it …

General

How to Have Realistic Marketing Expectations

Often times a company will decide it’s time to give marketing a chance, then be disappointed with the outcome. They will sometimes say something like “Marketing doesn’t work. I tried it and lost money on it. I’m just going to stick with word-of-mouth referrals.” And while the marketing may not have generated the sales they …

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