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Marketing Strategies

Tips for Brainstorming Blog Content

Upon first starting your blog, you might have a few topics in mind that you want to cover. This can be anything, from how your business started to a cause that you care about. It can even be overwhelming when deciding what to post first! But, as time goes on, things may start to feel …

Tips for Brainstorming Blog Content

Victoria Caminiti, Content Writer
March 31, 2021

Blog

Branding

5 Ways to Connect with Your Audience

Good news! Within the digital world, there are countless ways to connect with your audience. Creating engaging ways to keep your consumers in the loop can be a successful piece of your overall marketing strategy. Below you will find several ways to ensure you are connecting with your audience. 1. Know Who You’re Targeting Before …

5 Ways to Connect with Your Audience

Victoria Caminiti, Content Writer
March 15, 2021

Blog

Search Engine Optimization

8 Tips on How to Write a Great Blog Post

*** Author’s Note: We originally published this blog post in February of 2016. A lot can change in five years, and to improve the quality of the post, we have expanded it and updated some outdated information. We hope you enjoy this updated version even more than the original! ***  Have you ever wondered what …

8 Tips on How to Write a Great Blog Post

Joshua, Managing Director
January 13, 2021

Blog

Content Development

Marketing Concepts

Understanding Content Hubs and How to Use Them

If you are involved in the world of digital marketing in any capacity, you may have heard the term “content hub” thrown around. While its concrete definition may vary slightly from person to person, there’s no denying that the use of content hubs in your marketing strategy can be greatly beneficial if they are done …

Understanding Content Hubs and How to Use Them

Jillian, Content Writer
January 11, 2021

Blog

PPC Advertising

Search Engine Optimization

How Much Does PPC Help with SEO?

If you are looking to implement a marketing plan to drive traffic to your site, chances are good that you’ve heard the terms PPC and SEO being thrown around in the process. Both SEO and PPC are valuable marketing activities that can help you and your business get the exposure you need, in order to …

How Much Does PPC Help with SEO?

Jillian, Content Writer
October 21, 2020

[Series] How to Improve Your Copywriting

Blog

Marketing Strategies

How to Improve Your Copywriting Skills: Part 4

Welcome back to part four of our “How to Improve Your Copywriting Skills” series! In our previous section (part three), we discussed how and why you should use emotions in your sales copy. People are very emotional, whether they consider themselves to be, or not. So, when you use emotions in your sales copy, you …

How to Improve Your Copywriting Skills: Part 4

Hailey, General Manager
October 19, 2020

[Series] How to Improve Your Copywriting

Blog

Marketing Strategies

How to Improve Your Copywriting Skills: Part 3

Many marketers agree there is one major factor that drives sales– emotion. With that being said, part three of our “How to Improve Your Copywriting Skills” series is primarily about that very point. If you have not read part one or part two, please consider reading them. We offer great information that is highly valuable …

How to Improve Your Copywriting Skills: Part 3

Hailey, General Manager
August 26, 2020

Blog

How to Set Up a Blog

If you have a passion for writing, or enhancing the marketing performance of your business, you may have wondered how to set up a blog. With a message to speak to the world, and/or a unique perspective to share on a subject, utilizing a blog is a great choice. Blogging is a wonderful way to …

How to Set Up a Blog

Jillian, Content Writer
August 5, 2020

Blog

Marketing Concepts

Online Reputation Management

Should You Repost Online Reviews To Your Website?

Customer reviews are one of the most important aspects of any business. They can facilitate or impede sales on a major scale. Certain aspects of online reviews, such as affirmations of quality, usefulness, or enjoyment all link to the positive development of lead generation. This can greatly increase your business’ sales. In fact, customer reviews …

Should You Repost Online Reviews To Your Website?

Cristina Barrett, Content Writer
August 3, 2020

Blog

Marketing Strategies

How to Plan Your Marketing Mix

A marketing mix is the set of marketing tactics a business plans on using. The success of any business’ marketing depends on their marketing mix. But with so many marketing channels out there, planning a marketing mix can be an overwhelming task. This brings us to the question: how do you plan a marketing mix? …

How to Plan Your Marketing Mix

Hailey, General Manager
July 1, 2020

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