Blog

Why Guest Posting Should Be a Part of Your PR Strategy

Guest posting is important for online business for many reasons; it’s not only a great way to get inbound links, but also to jump higher in SEO results. Such posts can help reflect your brand style and boost awareness of your business. They can bring a whole lot of new traffic to your site, meaning …

Thomas Lore, Guest Blogger
November 3, 2021

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Content Development

Why Plagiarism Is Important in Content Marketing Strategies

If you think you are the only person who is going to write about marketing tactics or plagiarism, you will be surprised. That is because there are thousands of writers who have written articles on these topics. And they will continue writing about them for a very long time. So, why write this article? Because …

Angela Harper
September 20, 2021

Backlinks

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Content Development

Search Engine Optimization

How to Create & Use Data Driven Content for Link Building

As a way of building brand awareness, generating traffic, and boosting your SERP rankings, the power of links can’t be underestimated. Links are the number two consideration when it comes to Google search rankings. The majority of marketers also believe that link-building will continue to have a significant influence on search engine rankings. However, as …

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Content Development

The Most Common UX Writing Mistakes You Must Avoid

Of course, we’re only human beings, and we’re bound to make writing mistakes here and there. But when it comes to user experience (UX), your mistakes could be costing you an otherwise fantastic marketing initiative. This can be an issue on a website, in an app, on a social media platform, or wherever you’re publishing …

Blog

How To Earn From Your Blog With the Help of Affiliate Programs

In this article, we will provide a full guide on affiliate marketing for beginners. You will know what it is and how to use it for income. Also, we will talk about how to find the best free affiliate programs for bloggers in 2021. What Is an Affiliate Program Affiliate marketing is an opportunity to …

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Marketing Strategies

Tips for Brainstorming Blog Content

Upon first starting your blog, you might have a few topics in mind that you want to cover. This can be anything, from how your business started to a cause that you care about. It can even be overwhelming when deciding what to post first! But, as time goes on, things may start to feel …

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Branding

5 Ways to Connect with Your Audience

Good news! Within the digital world, there are countless ways to connect with your audience. Creating engaging ways to keep your consumers in the loop can be a successful piece of your overall marketing strategy. Below you will find several ways to ensure you are connecting with your audience. 1. Know Who You’re Targeting Before …

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Search Engine Optimization

8 Tips on How to Write a Great Blog Post

*** Author’s Note: We originally published this blog post in February of 2016. A lot can change in five years, and to improve the quality of the post, we have expanded it and updated some outdated information. We hope you enjoy this updated version even more than the original! ***  Have you ever wondered what …

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Content Development

Marketing Concepts

Understanding Content Hubs and How to Use Them

If you are involved in the world of digital marketing in any capacity, you may have heard the term “content hub” thrown around. While its concrete definition may vary slightly from person to person, there’s no denying that the use of content hubs in your marketing strategy can be greatly beneficial if they are done …

Jillian, Content Writer
January 11, 2021

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PPC Advertising

Search Engine Optimization

How Much Does PPC Help with SEO?

If you are looking to implement a marketing plan to drive traffic to your site, chances are good that you’ve heard the terms PPC and SEO being thrown around in the process. Both SEO and PPC are valuable marketing activities that can help you and your business get the exposure you need, in order to …

Jillian, Content Writer
October 21, 2020