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Marketing Strategies

How to Plan Your Marketing Mix

A marketing mix is the set of marketing tactics a business plans on using. The success of any business’ marketing depends on their marketing mix. But with so many marketing channels out there, planning a marketing mix can be an overwhelming task. This brings us to the question: how do you plan a marketing mix? …

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Marketing Strategies

How to Improve Your Copywriting Skills: Part 2

Welcome to part two of the “How to Improve Your Copywriting Skills” series. In the last part, we discuss headlines, mental triggers for selling, and more. If you have not read that section yet, we recommend doing so. This way, you can build off of that knowledge and have better insight for this blog post. …

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Personal Branding

How to Create Your Branding Style Guide

If you plan on starting a business and are not familiar with what a branding style guide is, you should start doing your research! Creating a branding style guide will help ensure your company has a clear and consistent appearance. Even if you have, or plan to have multiple departments or locations. This guide will …

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How to Start a Blog: The Beginner’s Guide

Starting a blog can be an overwhelming and intimidating experience, especially if you are a beginner. However, things are much easier when you know what to do, and that’s what we will help you achieve in this post. From there, you will then be able to take advantage of the ever-growing online market and audience …

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Search Engine Optimization

Website

Duplicate Content: What You Need to Know

The content that you publish on your website is extremely important for multiple reasons. Not only does it allow your site visitors to learn more about you and your business, but it also helps you be seen by search engines. This way, search engines like Google, Yahoo and Bing can direct the appropriate traffic your …

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Email Marketing

Marketing Strategies

Social Media

Video Marketing

How Often Should I Publish Content for Social Media, Blogs and Emails?

Let’s face it– blog posts, social media posts, and emails are like a doorway to a website. But there’s always a lot of confusion when it comes to the frequency of posting new content for each of these channels. The first question that comes to every marketer’s mind is: How often should I publish content? …

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Email Marketing

Marketing Strategies

Social Media

Video Marketing

Practical Tips on Repurposing Content to Boost Exposure

In a frenzy to write as many words and blog posts as possible, marketing specialists at times lose their focus on one of the most important and widely suggested strategies – repurposing content. When a content writer repurposes their content, they have the opportunity to make their old content better. They can also save themselves …

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14 Ways to Drive Traffic to Your Blog

Contrary to popular belief, it doesn’t have to be difficult to drive traffic to your blog. There are plenty of readers out there who are interested in what you have to say; you just have to know how to get their attention. We’ve compiled a list of fourteen ways to help you do just that! …

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Search Engine Optimization

Five Tips on How to Write a Great Blog Post

*** Author’s Note: We originally published this blog post in February of 2016. A lot can change in four years, and to improve the quality of the post, we have expanded it and updated some outdated information. We hope you enjoy this updated version even more than the original! ***  Have you ever wondered what …

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Search Engine Optimization

Website

How Important Are Content Audits?

They Are Really Important And Here’s Why Every business needs to conduct a content audit at some point during its lifetime. An audit helps you optimize your budget, meet the needs of your customers, and better align your strategy with your overall business goals. In short, content audits are important. In this piece, we look …

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