Branding

Branding

How to Get Started With Your Branding Guidelines

Successful companies will create a unique brand they can use to attract and maintain customers. Everything associated with that brand falls under the “branding guidelines.” This even includes instructions regarding how a company will promote itself and what they will visually use to accomplish this. However, many people have no idea how to build brands …

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Branding

The Importance of Brand Consistency

With so many marketing outlets available today (social media, internet advertising, print media, and television, to name only a few) it can be easy to publish content on a whim without giving much thought as to how it will affect your brand on a larger scale. This is particularly true if you have a team …

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Branding

What You Should Know About Brand Storytelling

To understand the power of storytelling based on examples from your own life, just think back to your science class in seventh grade. Now, fast-forward to today. Do you remember what all you learned in your seventh grade science class? Probably not. Now, do you remember learning about the story of King Arthur, which was …

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