Branding

Branding

Do You Need Branding Guidelines for Your Small Business?

So, you’ve decided to start a business and you are getting a lot of mixed messages from the people who want to see you succeed about what, exactly, needs to be done to launch it properly. It probably seems like everybody has an opinion and it’s quite normal to find yourself questioning everything. At some …

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Branding

Content Development

Marketing Strategies

How to Do Integrated Marketing Communications

Integrated marketing communications (IMC) plays a crucial role in running a brand or company. It helps us communicate our message to a much larger audience and create brand awareness. According to Grace Pinegar, IMC “is the strategy that takes your marketing department from disparate functions to one interconnected approach.” This includes digital marketing, social media …

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Branding

Content Development

Marketing Planning

Personal Branding

How to Build Your Brand With Content: 6 Things You Must Do

If you’re reading this article, you’ve taken the plunge (at least, showed an interest) to build your brand. At times, it can be challenging to develop your business model. This is mainly because you can easily get lost in the overflowing marketing techniques. You may not know it, but the easiest way to build your brand …

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Branding

How to Get Started With Your Branding Guidelines

Successful companies will create a unique brand they can use to attract and maintain customers. Everything associated with that brand falls under the “branding guidelines.” This even includes instructions regarding how a company will promote itself and what they will visually use to accomplish this. However, many people have no idea how to build brands …

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Branding

The Importance of Brand Consistency

With so many marketing outlets available today (social media, internet advertising, print media, and television, to name only a few) it can be easy to publish content on a whim without giving much thought as to how it will affect your brand on a larger scale. This is particularly true if you have a team …

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Branding

What You Should Know About Brand Storytelling

To understand the power of storytelling based on examples from your own life, just think back to your science class in seventh grade. Now, fast-forward to today. Do you remember what all you learned in your seventh grade science class? Probably not. Now, do you remember learning about the story of King Arthur, which was …

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