[Series] Digital Marketing Audits

Content Development

How to Do a Digital Marketing Audit: Content Audit [Part 4]

Looking to improve the quality of the content on your website? Doing a content audit can shed some light as to the strengths, weaknesses and opportunities for improvement. There are many types of content audits, and ways to go about doing one. Ultimately, the process you use will depend on your goals. Why do you …

Backlinks

Blog

Content Development

Search Engine Optimization

How to Create & Use Data Driven Content for Link Building

As a way of building brand awareness, generating traffic, and boosting your SERP rankings, the power of links can’t be underestimated. Links are the number two consideration when it comes to Google search rankings. The majority of marketers also believe that link-building will continue to have a significant influence on search engine rankings. However, as …

Blog

Content Development

The Most Common UX Writing Mistakes You Must Avoid

Of course, we’re only human beings, and we’re bound to make writing mistakes here and there. But when it comes to user experience (UX), your mistakes could be costing you an otherwise fantastic marketing initiative. This can be an issue on a website, in an app, on a social media platform, or wherever you’re publishing …

Content Development

Search Engine Optimization

How to Optimize Your Content for Voice Search

Voice search is becoming more common in this era—and it doesn’t seem like it’ll go away any time soon. The way people search for information has changed significantly over the years, and it’s actually more efficient. Even smart phones have imbedded voice search into the devices (Hey Siri or OK Google), which gives users a …

Gaby Fish, Content Writer
February 15, 2021

Blog

Content Development

Marketing Concepts

Understanding Content Hubs and How to Use Them

If you are involved in the world of digital marketing in any capacity, you may have heard the term “content hub” thrown around. While its concrete definition may vary slightly from person to person, there’s no denying that the use of content hubs in your marketing strategy can be greatly beneficial if they are done …

Jillian, Content Writer
January 11, 2021

Branding

Content Development

Marketing Strategies

How to Do Integrated Marketing Communications

Integrated marketing communications (IMC) plays a crucial role in running a brand or company. It helps us communicate our message to a much larger audience and create brand awareness. According to Grace Pinegar, IMC “is the strategy that takes your marketing department from disparate functions to one interconnected approach.” This includes digital marketing, social media …

Gaby Fish, Content Writer
December 23, 2020

Branding

Content Development

Marketing Planning

Personal Branding

How to Build Your Brand With Content: 6 Things You Must Do

If you’re reading this article, you’ve taken the plunge (at least, showed an interest) to build your brand. At times, it can be challenging to develop your business model. This is mainly because you can easily get lost in the overflowing marketing techniques. You may not know it, but the easiest way to build your brand …

Marie, Guest Blogger
August 7, 2020

Content Development

6 Writing Tactics to Create Killer Content

The expectations of online audiences are constantly on the rise. Our readers expect to be entertained, educated, and informed, all at the same time. This is why high-quality content writing is no longer considered an edge–it’s a must. Brands and businesses all over the world now have to use great writing tactics to produce killer …

[Series] How to Improve Your Copywriting

Content Development

How to Improve Your Copywriting Skills: Part 1

Copywriting is one of the most beneficial skills a marketing professional or team can have. And in reality, there is science and art behind effective copywriting. While not everyone in a marketing team needs to excel at copywriting, the person in charge of copy should be very skilled at it. For example, the website developer …