Content Development

Content Writing Tools for SEO

The more effective content writing tools for SEO, the better the chances of ranking on top of Google. With this, however, comes another problem – how to make sure that your content is unique and original? How can you make it stand out from the crowd and get noticed by Google? SEO is an acronym …

Content Development

9 Ways to Make Your Content More Engaging

Standing out with your content has never been so challenging. While more and more brands invest in top-notch content creation, it’s a good idea to have a content marketing strategy, creativity, and high-end writing skills to make your content more engaging. But let’s get started from simpler things, getting back to the content you already …

Content Development

Video Marketing

7 Tips for Making High-Impact Brand Videos

Brand videos are important if you want to impact your viewers. According to recent statistics, 63% of businesses have made a video as a key part of their marketing strategy in 2017. And this number grew up to 86% in 2021. Businesses, freelancers, and influencers have all realized the importance of making videos, and we …

Content Development

How Unique Content Helps Increase Conversions

Having a lot of web traffic is definitely a positive factor in business, however, it is not very worthwhile if the traffic does not result in a conversion. Conversions include, but are not limited to: a purchase, an eBook download, filling out registration forms for more details, or signing up to your email list. A …

Isla Ava, Guest Blogger
December 8, 2021

Content Development

Social Media

10 Questions to Help You Develop Your Content Strategy for Social Media Marketing

By reading this post, you can reflect on some of the important questions that you may want answered for your new social media content marketing strategy. We have studied the social media marketing strategies of big directories, like CityLocal Pro, to give our readers an authentic insight in how to create the best content strategy …

Ella James, Guest Blogger
November 1, 2021

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Content Development

Why Plagiarism Is Important in Content Marketing Strategies

If you think you are the only person who is going to write about marketing tactics or plagiarism, you will be surprised. That is because there are thousands of writers who have written articles on these topics. And they will continue writing about them for a very long time. So, why write this article? Because …

Angela Harper
September 20, 2021

[Series] Digital Marketing Audits

Content Development

How to Do a Digital Marketing Audit: Content Audit [Part 4]

Looking to improve the quality of the content on your website? Doing a content audit can shed some light as to the strengths, weaknesses and opportunities for improvement. There are many types of content audits, and ways to go about doing one. Ultimately, the process you use will depend on your goals. Why do you …

Backlinks

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Content Development

Search Engine Optimization

How to Create & Use Data Driven Content for Link Building

As a way of building brand awareness, generating traffic, and boosting your SERP rankings, the power of links can’t be underestimated. Links are the number two consideration when it comes to Google search rankings. The majority of marketers also believe that link-building will continue to have a significant influence on search engine rankings. However, as …

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Content Development

The Most Common UX Writing Mistakes You Must Avoid

Of course, we’re only human beings, and we’re bound to make writing mistakes here and there. But when it comes to user experience (UX), your mistakes could be costing you an otherwise fantastic marketing initiative. This can be an issue on a website, in an app, on a social media platform, or wherever you’re publishing …

Content Development

Search Engine Optimization

How to Optimize Your Content for Voice Search

Voice search is becoming more common in this era—and it doesn’t seem like it’ll go away any time soon. The way people search for information has changed significantly over the years, and it’s actually more efficient. Even smart phones have imbedded voice search into the devices (Hey Siri or OK Google), which gives users a …

Gaby Fish, Content Writer
February 15, 2021