General

General

Why A College Degree in Digital Marketing Makes Sense

Studying can be a pleasure or a challenge. You are continually setting yourself challenges and overcoming them. Even so, very often we ask ourselves if we have correctly chosen the specialty we are studying. That is why it is always a good idea to weigh the pros and cons before choosing a profession. In today’s …

Why A College Degree in Digital Marketing Makes Sense

General

How to Get Started With Conducting Competitor Research

In 2020, there was a 27.6% global growth in ecommerce retail sales, reaching $4.2 trillion. Most of this growth was driven by the pandemic, which also prompted many brick-and-mortar businesses to open ecommerce stores. At the same time, some retailers had to declare bankruptcy because of the inability to compete in the digital space, which …

How to Get Started With Conducting Competitor Research

General

Top 22 Resources to Follow to Stay Updated on Digital Marketing

Keeping updated on digital marketing trends can be tricky, unless, of course, you know where to go to get the most up-to-date and reliable information available. In this post, we’ll explore the top 22 digital marketing resources worth following in four popular formats; blogs, podcasts, video and social media gurus. By the time you’ve reached …

Top 22 Resources to Follow to Stay Updated on Digital Marketing

General

Marketing Strategies

What are Marketing Channels?

The way a business decides to market their product or service directly correlates with the level of success they will see. Every marketing decision made has the potential to positively or negatively impact the health of a business. This is what makes understanding marketing channels so imperative. By the end of this blog post, our …

What are Marketing Channels?

General

Marketing Advice From Industry Leaders

*Updated on April 15, 2021 It’s estimated more than 83,300 businesses close every year because of ineffective marketing. Obviously, you want your business to succeed. It’s our hope the marketing advice provided through this blog post will help you avoid becoming part of that statistic. The Purpose for This Post We’ve made a point to …

Marketing Advice From Industry Leaders

General

Hiring

The Impact of the Gig Economy on the Marketing Industry

A gig economy is a free market system where businesses contract workers for temporary work. Although it may seem like a buzzword, it is making a large impact on many industries. For this blog post, we are going to focus on the gig economy’s impact on the marketing industry. More specifically, how the growth of …

The Impact of the Gig Economy on the Marketing Industry

General

Why And How to Develop a Business Plan

If you’re planning to start a new business, it’s imperative you first gain some working knowledge on crafting a sound business plan. Why is a business plan so important? What are the steps you’ll need to take to create one. How will you make changes to your business plan as your company grows, and its …

Why And How to Develop a Business Plan

General

Should You Do Marketing During An Economic Crisis?

The truth is that no matter how hard you try with your marketing, not every business will prosper when there is an economic downturn. Some industries are heavily reliant on the state of the economy, such as luxury clothing brands or the travel industry. However, other industries can see great success with marketing during an …

Should You Do Marketing During An Economic Crisis?

General

Need Images for a Marketing Piece? Follow These Do’s & Don’ts!

Many have said that a picture is worth a thousand words, and that isn’t from the truth, at least according to most bloggers. Here’s the thing; images play a vital role in catching the reader’s attention, thereby committing them to read even further. They also strengthen your blog post’s message, differentiate blog posts from each …

Need Images for a Marketing Piece? Follow These Do’s & Don’ts!

Email Marketing

General

Search Engine Optimization

Social Media

Website

How Much is Typically Spent per Marketing Channel?

Marketing is essential for business growth. Unfortunately, many business owners don’t have a clear understanding of how to set a realistic marketing budget. The marketing budget should include all costs associated with advertising, promotions, public relations and anything else under the “marketing” banner. Business owners often ask us how much they should spend on their …

How Much is Typically Spent per Marketing Channel?