General

General

Marketing Strategies

What are Marketing Channels?

The way a business decides to market their product or service directly correlates with the level of success they will see. Every marketing decision made has the potential to positively or negatively impact the health of a business. This is what makes understanding marketing channels so imperative. By the end of this blog post, our …

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General

Marketing Advice From Industry Leaders

It’s estimated more than 83,300 businesses close every year because of ineffective marketing. Obviously, you want your business to succeed. It’s our hope the marketing advice provided through this blog post will help you avoid becoming part of that statistic. The Purpose for This Post We’ve made a point to frequently publish quality marketing advice …

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Hiring

The Impact of the Gig Economy on the Marketing Industry

A gig economy is a free market system where businesses contract workers for temporary work. Although it may seem like a buzzword, it is making a large impact on many industries. For this blog post, we are going to focus on the gig economy’s impact on the marketing industry. More specifically, how the growth of …

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Why And How to Develop a Business Plan

If you’re planning to start a new business, it’s imperative you first gain some working knowledge on crafting a sound business plan. Why is a business plan so important? What are the steps you’ll need to take to create one. How will you make changes to your business plan as your company grows, and its …

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Should You Do Marketing During An Economic Crisis?

The truth is that no matter how hard you try with your marketing, not every business will prosper when there is an economic downturn. Some industries are heavily reliant on the state of the economy, such as luxury clothing brands or the travel industry. However, other industries can see great success with marketing during an …

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Need Images for a Marketing Piece? Follow These Do’s & Don’ts!

Many have said that a picture is worth a thousand words, and that isn’t from the truth, at least according to most bloggers. Here’s the thing; images play a vital role in catching the reader’s attention, thereby committing them to read even further. They also strengthen your blog post’s message, differentiate blog posts from each …

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Email Marketing

General

Search Engine Optimization

Social Media

Website

How Much is Typically Spent per Marketing Channel?

Marketing is essential for business growth. Unfortunately, many business owners don’t have a clear understanding of how to set a realistic marketing budget. The marketing budget should include all costs associated with advertising, promotions, public relations and anything else under the “marketing” banner. Business owners often ask us how much they should spend on their …

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Digital Marketing Statistics That Might Surprise You

Digital marketing is here to stay. More and more businesses can engage their audience in real-time by using digital marketing strategies. Today, you can craft an email and send it out to thousands of people without spending a dime. That’s just one example of how powerful digital marketing is. As the world of marketing continues …

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Blog

Email Marketing

General

Marketing Concepts

Search Engine Optimization

Social Media

Website

What’s Included in Online Marketing?

Online marketing tactics have become increasingly popular over the last couple decades. Once we were introduced to social media, search engines, and were given the ability to start our own websites, online marketing took off! For many, online marketing is a completely new concept and it’s challenging to understand. This blog post will explain the …

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General

Online Marketing Terms Every Marketer Should Know

If you’re new to marketing it can be challenging to keep up with all the online marketing terms that are used. Luckily, you can use this blog post as a cheat sheet! This post will introduce you to some of the most popular marketing expressions to be aware of. If you know of a term …

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