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10 Content Creation Tips to Consider

Whether you’re new to content creation or a seasoned veteran, you may be wondering, How can I make sure I’m creating the best content possible? The truth is, there are many ways to make your content effective and compelling to your readers. Here are 10 tips on how to create the best possible content. 1. …

Joshua Lyons Marketing

March 11, 2019

General

DIY Website: How to Save Thousands of Dollars

A friend of mine recently saw a website and said something along the lines of “Josh, this website is amazing. I want to find out the name of the developer so he can build something like that for me. He’s going to have to be really good.” The website he was looking at really did …

Joshua Lyons Marketing

August 30, 2016

General

Personal Branding: How to Do It

Ways to Develop Your Personal Brand In my last blog post I talked about personal branding and how important it is. I left you hanging by not telling you how to develop your personal brand in the way you want. That’s what this blog post is about. Unfortunately, successful personal branding isn’t something that happens over …

Joshua Lyons Marketing

August 23, 2016

General

What is Your Personal Brand?

You Have a Personal Brand. Is it Good or Bad? What do you think when you hear the names of McDonald’s, Toyota and Apple? What do you think when you hear the name of Martha Stewart? Okay, let me change it up. What do other people think when they hear your name? Do they think, …

Joshua Lyons Marketing

August 16, 2016

General

Quality Score and PPC Ads: 4 FAQs to Help You Understand the Importance

4 FAQs About Quality Score and PPC In my earlier blog post, which you can read here, I divulge more about pay-per-click (PPC) advertising. High performing PPC advertising and high Quality Scores have a strong and symbiotic relationship, you can’t have one without the other. You may be wondering what exactly a PPC ad is, or …

Joshua Lyons Marketing

August 9, 2016

General

PPC Advertising – The Basics

PPC Advertising-The Basics Competition for search engine results is undoubtedly intense. It is vital to any brand or business to rank well on search engines, especially Google. Other than blog writing and other search engine optimization practices, what else can you or your business do to rank well? Pay-per-click (PPC) advertising is a great way …

Joshua Lyons Marketing

August 2, 2016

General

Use Pokémon Go for Marketing Your Business

What in the World is Pokémon Go?! Here’s the deal. Pokémon Go is a wildly popular game that has been released by Nintendo. It’s primarily played on smartphones. Those who play Pokémon Go are called “Trainers.” The trainers are essentially required to walk around and actually get some exercise in, if they want to level up …

Joshua Lyons Marketing

July 25, 2016

General

Blogging Tip #3: You Published Your First Blog Post! Now What?

I want to say congratulations to everyone out there who has taken the first step in building themselves up as thought leaders in the blogging community! If you just published your first blog post, you may be wondering what to do next. Keep reading and I’ll give you some advice. Action #1: Make Sure Your …

Joshua Lyons Marketing

June 14, 2016

General

How to Improve SEO for Video Marketing

If you know the basics for text/content based SEO, then you’re in a good spot to understand the basics of how to improve SEO for video marketing. Whether you use YouTube, Vimeo or both, using proven SEO tactics will help increase user engagement and traffic to your videos. Although video marketing is a different ball …

Joshua Lyons Marketing

June 8, 2016

General

Blogging Tip #2: How to Become a Thought Leader

In my last blog post, Blogging Tip #1, I talked about understanding how Google works, so you can use that knowledge to be more effective in terms of showing up on Google. Today, I’m going to take a completely different approach and talk about what it means to be a thought leader. As a blogger, you …

Joshua Lyons Marketing

May 24, 2016