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Marketing Concepts

Marketing Strategies

A Guide to Increasing Lead Generation and Conversion Rates

Lead generation is critical to a company’s development and financial success. The conversion rate is no less an important factor as well. It is a metric that shows how many of the company’s leads have resulted in financial rewards for your business. Do you know how to boost both indicators? A conversion is the proportion …

A Guide to Increasing Lead Generation and Conversion Rates

Wanda Lafond, Guest Blogger
May 16, 2022

Marketing Concepts

Marketing Strategies

Fintech Marketing: Top Techniques to Boost Revenue

The finance industry is quickly changing along with the advent of technology. The new term ‘Fintech’ refers to using computer programs to drive financial transactions, and also perform other banking and financial services. This type of innovation in the industry has changed how financial institutions operate, communicate, and engage with customers. This is done through …

Fintech Marketing: Top Techniques to Boost Revenue

Virginia Andrus, Guest Blogger
May 9, 2022

Marketing Concepts

Marketing Strategies

Video Marketing

The Beginner’s Guide to YouTube Marketing for Small Businesses

In the digital age, businesses are using social media channels to promote their products and services. Among all the social media channels, YouTube is a key platform for streaming video content. Especially for small businesses, YouTube marketing can be important. With more than 2 billion monthly users and 30 million daily users, YouTube is a …

The Beginner’s Guide to YouTube Marketing for Small Businesses

Bhavik Soni, Guest Blogger
February 28, 2022

Marketing Concepts

Personal Branding

What is Your Mission Statement?

If you can provide a brief description of the purpose behind your company, then you have created a mission statement. If you start a company, then you should have a purpose for it. Your company exists to provide some sort of service, either in the form of in-person help or a product they are trying …

What is Your Mission Statement?

Steven Vitte, Content Writer
December 6, 2021

Marketing Concepts

What is Your Unique Selling Proposition?

As a salesperson, you probably use something called a “Unique Selling Proposition” (USP) to explain the key factors that separate your product from the ones your competitors make. Competition drives productivity in business, this is especially true for e-commerce brands as they don’t have just local competitors to consider. For customers, it is a matter …

What is Your Unique Selling Proposition?

Steven Vitte, Content Writer
November 29, 2021

Marketing Concepts

Marketing Planning

Tips for Navigating Marketing Risks

Marketing has changed a lot in the last couple of years, and it’s important to plan accordingly. With the right approach, you can navigate common marketing risks and guard against them long into the future. Here’s what you should watch out for: Cyberattacks A cybersecurity staffing shortage has made it tough for marketers to keep …

Tips for Navigating Marketing Risks

Amanda Winstead, Guest Blogger
November 22, 2021

Branding

Marketing Concepts

Marketing Strategies

Brand Awareness: What You Should Know

Brand awareness is one of the main things a business should consider, for the company itself, as well as its products or services. By definition, it is how familiar your customers, or potential customers, are with you. Your audience should be able to recognize your brand and accurately attribute it to what you provide. Within …

Brand Awareness: What You Should Know

Chris Bigelow, Project Manager
November 15, 2021

Marketing Concepts

Marketing Planning

What You Should Know About the 4 P’s of Marketing

It takes a lot of planning and development to create a high-quality marketing strategy. The right product must be put in the right place, at the right price, and at the right time. Companies usually create marketing strategies to help in the process of buying and selling goods or services. There are specific elements that …

What You Should Know About the 4 P’s of Marketing

Steven Vitte, Content Writer
November 8, 2021

Marketing Concepts

Marketing Strategies

Results-Based Marketing: What Is It?

The aim of results-based marketing is to take the goals you want to achieve in your marketing strategy, and work towards reaching those goals. First, it is important to figure out what it is you want the end result of this process to look like, what do you want to see? Then, it is time …

Results-Based Marketing: What Is It?

Joshua Lyons Marketing
October 20, 2021

Marketing Concepts

How to Determine the Success of Your Digital Marketing Campaign

There’s so much work involved with launching a digital marketing campaign. For instance, brainstorming with your marketing team about the campaign approach. Then comes putting together a plan to bring the campaign idea to fruition. You’ve also got to ensure everyone does their part to guarantee a successful launch. As much as you’d like to …

How to Determine the Success of Your Digital Marketing Campaign

Amanda Winstead, Guest Blogger
October 13, 2021

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