Marketing Concepts Archives - Joshua Lyons Marketing

Marketing Concepts

The Importance of Having Integrated Marketing Communications

Integrated marketing communications (IMC) is a powerful concept that will put your business on the map and bring in more sales. If you are a smaller business, you may not have heard of this term so we will spend a little time breaking it down before diving into its benefits. Additionally, IMC is closely related …

The Importance of Having Integrated Marketing Communications

Joshua, Managing Director

February 24, 2021

Blog

Content Development

Marketing Concepts

Understanding Content Hubs and How to Use Them

If you are involved in the world of digital marketing in any capacity, you may have heard the term “content hub” thrown around. While its concrete definition may vary slightly from person to person, there’s no denying that the use of content hubs in your marketing strategy can be greatly beneficial if they are done …

Understanding Content Hubs and How to Use Them

Jillian, Content Writer

January 11, 2021

Marketing Concepts

Personal Branding

Social Media

How to Become an Influencer

Anyone can be an influencer these days, but being a successful influencer is a lot harder than it seems. Becoming a social media influencer means devoting your whole life to it—your whole life is on display—that is your job and career. There are tips on how to become an influencer and how to succeed, especially …

How to Become an Influencer

Gaby Fish, Content Writer

December 14, 2020

Marketing Concepts

Marketing Planning

Marketing Strategies

Omni-Channel Marketing: Definition & Examples

Today, marketing is much more than a newspaper advertisement or a billboard along the highway. In the 21st century, marketing is smart, integrated and highly strategic. With so many companies and brands today, marketers have to step up their game and give their customers an incentive to choose them. To do this, you must have …

Omni-Channel Marketing: Definition & Examples

Hailey, General Manager

October 12, 2020

Hiring

Marketing Concepts

Marketing Strategies

Social Media

Your Guide to Influencer Marketing

Creating a marketing plan that will most effectively benefit your business can feel like an overwhelming task. With so many different marketing channels, tactics, and companies claiming they have it all figured out, it’s easy to understand why. While there are certainly many different avenues you can take, you will most definitely want to include …

Your Guide to Influencer Marketing

Jillian, Content Writer

August 31, 2020

Blog

Marketing Concepts

Online Reputation Management

Should You Repost Online Reviews To Your Website?

Customer reviews are one of the most important aspects of any business. They can facilitate or impede sales on a major scale. Certain aspects of online reviews, such as affirmations of quality, usefulness, or enjoyment all link to the positive development of lead generation. This can greatly increase your business’ sales. In fact, customer reviews …

Should You Repost Online Reviews To Your Website?

Cristina Barrett, Content Writer

August 3, 2020

Marketing Concepts

Marketing Strategies

Social Media

A Step-By-Step Guide for Connecting with Influencers

Unless you’re living under a rock, you’ve probably heard the term “influencer” thrown around on social media. As the name suggests, influencers, for one reason or another, possess the ability to affect the decisions made by those who follow them. Finding and connecting with influencers can be an impactful part of your marketing, if you …

A Step-By-Step Guide for Connecting with Influencers

Jillian, Content Writer

July 27, 2020

Marketing Concepts

Marketing Strategies

What is Affiliate Marketing and How Does it Work?

The best practices for marketing are not what they were a decade back. Things have changed a lot and product promotion is much more digital today. Affiliate marketing is one of the many techniques used for creating awareness. What is it and which practices does it involve? In terms of definition, it is a person …

What is Affiliate Marketing and How Does it Work?

Millie Oscar, Guest Blogger

May 13, 2020

Marketing Concepts

Marketing Strategies

A Guide to Creating & Using Whitepapers

If you are ready to showcase your company’s expertise in your industry, you should start by educating. You can educate potential clients, investors, other industry leaders, and employees. A great way to do this is through the creation of a whitepaper. Using whitepapers is an excellent way to help pass on your knowledge and doubles …

A Guide to Creating & Using Whitepapers

Jillian, Content Writer

May 11, 2020

Marketing Concepts

Marketing Planning

What is a SWOT Analysis and How to Do it?

A SWOT analysis is a standard practice among business owners and marketers. Most marketing experts recommend every business conducts a SWOT analysis at some point. It can help you realize areas of growth, and areas where you should protect your business. Doing a SWOT analysis once every six months to a year can be incredibly …

What is a SWOT Analysis and How to Do it?

Hailey, General Manager

May 8, 2020