Marketing Concepts Archives - Joshua Lyons Marketing

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Marketing Concepts

Online Reputation Management

Should You Repost Online Reviews To Your Website?

Customer reviews are one of the most important aspects of any business. They can facilitate or impede sales on a major scale. Certain aspects of online reviews, such as affirmations of quality, usefulness, or enjoyment all link to the positive development of lead generation. This can greatly increase your business’ sales. In fact, customer reviews …

Cristina Barrett, Content Writer

August 3, 2020

Marketing Concepts

Marketing Strategies

Social Media

A Step-By-Step Guide for Connecting with Influencers

Unless you’re living under a rock, you’ve probably heard the term “influencer” thrown around on social media. As the name suggests, influencers, for one reason or another, possess the ability to affect the decisions made by those who follow them. Finding and connecting with influencers can be an impactful part of your marketing, if you …

Jillian, Content Writer

July 27, 2020

Marketing Concepts

Marketing Strategies

What is Affiliate Marketing and How Does it Work?

The best practices for marketing are not what they were a decade back. Things have changed a lot and product promotion is much more digital today. Affiliate marketing is one of the many techniques used for creating awareness. What is it and which practices does it involve? In terms of definition, it is a person …

Millie Oscar, Guest Blogger

May 13, 2020

Marketing Concepts

Marketing Strategies

A Guide to Creating & Using Whitepapers

If you are ready to showcase your company’s expertise in your industry, you should start by educating. You can educate potential clients, investors, other industry leaders, and employees. A great way to do this is through the creation of a whitepaper. Using whitepapers is an excellent way to help pass on your knowledge and doubles …

Jillian, Content Writer

May 11, 2020

Marketing Concepts

Marketing Planning

What is a SWOT Analysis and How to Do it?

A SWOT analysis is a standard practice among business owners and marketers. Most marketing experts recommend every business conducts a SWOT analysis at some point. It can help you realize areas of growth, and areas where you should protect your business. Doing a SWOT analysis once every six months to a year can be incredibly …

Hailey, General Manager

May 8, 2020

Marketing Concepts

Website

How to Use a Call to Action

Generating new leads for your business isn’t always as easy as it may appear. In order to attract quality customers, it’s important to have an effective marketing strategy in place that includes multiple different components. Something you’ll certainly want to consider in your approach is using a call to action. This is a great way …

Jillian, Content Writer

April 2, 2020

Marketing Concepts

Traditional & Non-Traditional Ways to Calculate ROI

The return on investment (ROI) for marketing is a big consideration for many people, and rightfully so. As a business owner, you likely want to know whether your marketing efforts are bringing value to your company or if they are being wasted. It may seem as though calculating ROI is a daunting task. The truth …

Hailey, General Manager

March 2, 2020

Marketing Concepts

Why And How to Do Content Marketing

What is Content Marketing? Content marketing is one of the most effective and efficient ways to get your company’s brand out there. This type of marketing is used to attract the attention of your audience by sharing online material through social media, websites, blog posts, etc. And to put it simply, content marketing is the …

Joshua, Managing Director

February 3, 2020

Marketing Concepts

Marketing Planning

Digital Marketing Mistakes to Avoid

Digital marketing has evolved rapidly over the last couple decades and has become the most important marketing outlet for many companies and professionals. But, with the incredible potential that comes with digital marketing, there are also many digital marketing mistakes that can be made. Taking it a step further, these mistakes can often be detrimental …

Joshua Lyons Marketing

January 16, 2020

Marketing Concepts

Marketing Planning

Marketing Strategies

The Difference Between Marketing Goals, Strategies and Tactics

Growing a business is not an easy task and spreading the word about your business through marketing is vital to your success. In fact, an estimated 14% of all businesses close because of ineffective marketing. If you wish to avoid being included in that statistic, it’s a good idea to understand the differences between marketing …

Joshua Lyons Marketing

January 9, 2020