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Marketing Concepts

A Guide to Getting Started With Affiliate Marketing

. The affiliate marketing industry has grown exponentially over the years, with business spending expected to cap the $8.2 billion range in the United States by the year 2022 (according to a study performed by Statista). The idea of making money while you sleep has some obvious appeal. But still, many business owners aren’t sure …

A Guide to Getting Started With Affiliate Marketing

Jillian, Content Writer
September 8, 2021

Marketing Concepts

What You Should Know About Direct Marketing

Direct Marketing: What is it? Marketing is one of the most essential aspects of selling a product or service for your business. It’s the wheel that drives an organization forward with increasing and reoccurring sales. By creating public knowledge of your product or service and reaching targeted customers, relationships are both formed and sustained. There are …

What You Should Know About Direct Marketing

Ariana Borges, Guest Blogger
August 25, 2021

Marketing Concepts

The Importance of Having Integrated Marketing Communications

Integrated marketing communications (IMC) is a powerful concept that will put your business on the map and bring in more sales. If you are a smaller business, you may not have heard of this term so we will spend a little time breaking it down before diving into its benefits. Additionally, IMC is closely related …

The Importance of Having Integrated Marketing Communications

Josh Lyons, Founder / Consultant
February 24, 2021

Blog

Content Development

Marketing Concepts

Understanding Content Hubs and How to Use Them

If you are involved in the world of digital marketing in any capacity, you may have heard the term “content hub” thrown around. While its concrete definition may vary slightly from person to person, there’s no denying that the use of content hubs in your marketing strategy can be greatly beneficial if they are done …

Understanding Content Hubs and How to Use Them

Jillian, Content Writer
January 11, 2021

Marketing Concepts

Personal Branding

Social Media

How to Become an Influencer

Anyone can be an influencer these days, but being a successful influencer is a lot harder than it seems. Becoming a social media influencer means devoting your whole life to it—your whole life is on display—that is your job and career. There are tips on how to become an influencer and how to succeed, especially …

How to Become an Influencer

Gaby Fish, Content Writer
December 14, 2020

Marketing Concepts

Marketing Planning

Marketing Strategies

Omni-Channel Marketing: Definition & Examples

Today, marketing is much more than a newspaper advertisement or a billboard along the highway. In the 21st century, marketing is smart, integrated and highly strategic. With so many companies and brands today, marketers have to step up their game and give their customers an incentive to choose them. To do this, you must have …

Omni-Channel Marketing: Definition & Examples

Hailey, General Manager
October 12, 2020

Hiring

Marketing Concepts

Marketing Strategies

Social Media

Your Guide to Influencer Marketing

Creating a marketing plan that will most effectively benefit your business can feel like an overwhelming task. With so many different marketing channels, tactics, and companies claiming they have it all figured out, it’s easy to understand why. While there are certainly many different avenues you can take, you will most definitely want to include …

Your Guide to Influencer Marketing

Jillian, Content Writer
August 31, 2020

Blog

Marketing Concepts

Online Reputation Management

Should You Repost Online Reviews To Your Website?

Customer reviews are one of the most important aspects of any business. They can facilitate or impede sales on a major scale. Certain aspects of online reviews, such as affirmations of quality, usefulness, or enjoyment all link to the positive development of lead generation. This can greatly increase your business’ sales. In fact, customer reviews …

Should You Repost Online Reviews To Your Website?

Cristina Barrett, Content Writer
August 3, 2020

Marketing Concepts

Marketing Strategies

Social Media

A Step-By-Step Guide for Connecting with Influencers

Unless you’re living under a rock, you’ve probably heard the term “influencer” thrown around on social media. As the name suggests, influencers, for one reason or another, possess the ability to affect the decisions made by those who follow them. Finding and connecting with influencers can be an impactful part of your marketing, if you …

A Step-By-Step Guide for Connecting with Influencers

Jillian, Content Writer
July 27, 2020

Marketing Concepts

Marketing Strategies

What is Affiliate Marketing and How Does it Work?

The best practices for marketing are not what they were a decade back. Things have changed a lot and product promotion is much more digital today. Affiliate marketing is one of the many techniques used for creating awareness. What is it and which practices does it involve? In terms of definition, it is a person …

What is Affiliate Marketing and How Does it Work?

Millie Oscar, Guest Blogger
May 13, 2020

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