Marketing Concepts Archives - Joshua Lyons Marketing

Marketing Concepts

Marketing Planning

Marketing Strategies

Omni-Channel Marketing: Definition & Examples

Today, marketing is much more than a newspaper advertisement or a billboard along the highway. In the 21st century, marketing is smart, integrated and highly strategic. With so many companies and brands today, marketers have to step up their game and give their customers an incentive to choose them. To do this, you must have …

Hailey, General Manager

October 12, 2020

Hiring

Marketing Concepts

Marketing Strategies

Social Media

Your Guide to Influencer Marketing

Creating a marketing plan that will most effectively benefit your business can feel like an overwhelming task. With so many different marketing channels, tactics, and companies claiming they have it all figured out, it’s easy to understand why. While there are certainly many different avenues you can take, you will most definitely want to include …

Jillian, Content Writer

August 31, 2020

Blog

Marketing Concepts

Online Reputation Management

Should You Repost Online Reviews To Your Website?

Customer reviews are one of the most important aspects of any business. They can facilitate or impede sales on a major scale. Certain aspects of online reviews, such as affirmations of quality, usefulness, or enjoyment all link to the positive development of lead generation. This can greatly increase your business’ sales. In fact, customer reviews …

Cristina Barrett, Content Writer

August 3, 2020

Marketing Concepts

Marketing Strategies

Social Media

A Step-By-Step Guide for Connecting with Influencers

Unless you’re living under a rock, you’ve probably heard the term “influencer” thrown around on social media. As the name suggests, influencers, for one reason or another, possess the ability to affect the decisions made by those who follow them. Finding and connecting with influencers can be an impactful part of your marketing, if you …

Jillian, Content Writer

July 27, 2020

Marketing Concepts

Marketing Strategies

What is Affiliate Marketing and How Does it Work?

The best practices for marketing are not what they were a decade back. Things have changed a lot and product promotion is much more digital today. Affiliate marketing is one of the many techniques used for creating awareness. What is it and which practices does it involve? In terms of definition, it is a person …

Millie Oscar, Guest Blogger

May 13, 2020

Marketing Concepts

Marketing Strategies

A Guide to Creating & Using Whitepapers

If you are ready to showcase your company’s expertise in your industry, you should start by educating. You can educate potential clients, investors, other industry leaders, and employees. A great way to do this is through the creation of a whitepaper. Using whitepapers is an excellent way to help pass on your knowledge and doubles …

Jillian, Content Writer

May 11, 2020

Marketing Concepts

Marketing Planning

What is a SWOT Analysis and How to Do it?

A SWOT analysis is a standard practice among business owners and marketers. Most marketing experts recommend every business conducts a SWOT analysis at some point. It can help you realize areas of growth, and areas where you should protect your business. Doing a SWOT analysis once every six months to a year can be incredibly …

Hailey, General Manager

May 8, 2020

Marketing Concepts

Website

How to Use a Call to Action

Generating new leads for your business isn’t always as easy as it may appear. In order to attract quality customers, it’s important to have an effective marketing strategy in place that includes multiple different components. Something you’ll certainly want to consider in your approach is using a call to action. This is a great way …

Jillian, Content Writer

April 2, 2020

Marketing Concepts

Traditional & Non-Traditional Ways to Calculate ROI

The return on investment (ROI) for marketing is a big consideration for many people, and rightfully so. As a business owner, you likely want to know whether your marketing efforts are bringing value to your company or if they are being wasted. It may seem as though calculating ROI is a daunting task. The truth …

Hailey, General Manager

March 2, 2020

Marketing Concepts

Why And How to Do Content Marketing

What is Content Marketing? Content marketing is one of the most effective and efficient ways to get your company’s brand out there. This type of marketing is used to attract the attention of your audience by sharing online material through social media, websites, blog posts, etc. And to put it simply, content marketing is the …

Joshua, Managing Director

February 3, 2020