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Marketing Audits

Marketing Concepts

Marketing Strategies

Using Data Analytics in Your Marketing Strategy

Data analytics are wonderful for short-term goals. Still, long-term strategies benefit tremendously. Therefore, all of your business’s teams should implement data analytics in some way to guide their decision-making. Marketing teams, in particular, have a better chance at seeing their long-term goals be accomplished when they use data analytics. Analytics can help you visualize your …

Using Data Analytics in Your Marketing Strategy

Amanda Winstead, Guest Blogger

September 27, 2021

Marketing Concepts

The Importance of Having Integrated Marketing Communications

Integrated marketing communications (IMC) is a powerful concept that will put your business on the map and bring in more sales. If you are a smaller business, you may not have heard of this term so we will spend a little time breaking it down before diving into its benefits. Additionally, IMC is closely related …

The Importance of Having Integrated Marketing Communications

Joshua Lyons Marketing

September 22, 2021

Marketing Concepts

A Guide to Getting Started With Affiliate Marketing

. The affiliate marketing industry has grown exponentially over the years, with business spending expected to cap the $8.2 billion range in the United States by the year 2022 (according to a study performed by Statista). The idea of making money while you sleep has some obvious appeal. But still, many business owners aren’t sure …

A Guide to Getting Started With Affiliate Marketing

Jillian, Content Writer

September 8, 2021

Marketing Concepts

What You Should Know About Direct Marketing

Direct Marketing: What is it? Marketing is one of the most essential aspects of selling a product or service for your business. It’s the wheel that drives an organization forward with increasing and reoccurring sales. By creating public knowledge of your product or service and reaching targeted customers, relationships are both formed and sustained. There are …

What You Should Know About Direct Marketing

Ariana Borges, Guest Blogger

August 25, 2021

Blog

Content Development

Marketing Concepts

Understanding Content Hubs and How to Use Them

If you are involved in the world of digital marketing in any capacity, you may have heard the term “content hub” thrown around. While its concrete definition may vary slightly from person to person, there’s no denying that the use of content hubs in your marketing strategy can be greatly beneficial if they are done …

Understanding Content Hubs and How to Use Them

Jillian, Content Writer

January 11, 2021

Marketing Concepts

Personal Branding

Social Media

How to Become an Influencer

Anyone can be an influencer these days, but being a successful influencer is a lot harder than it seems. Becoming a social media influencer means devoting your whole life to it—your whole life is on display—that is your job and career. There are tips on how to become an influencer and how to succeed, especially …

How to Become an Influencer

Gaby Fish, Content Writer

December 14, 2020

Marketing Concepts

Marketing Planning

Marketing Strategies

Omni-Channel Marketing: Definition & Examples

Today, marketing is much more than a newspaper advertisement or a billboard along the highway. In the 21st century, marketing is smart, integrated and highly strategic. With so many companies and brands today, marketers have to step up their game and give their customers an incentive to choose them. To do this, you must have …

Omni-Channel Marketing: Definition & Examples

Hailey, General Manager

October 12, 2020

Hiring

Marketing Concepts

Marketing Strategies

Social Media

Your Guide to Influencer Marketing

Creating a marketing plan that will most effectively benefit your business can feel like an overwhelming task. With so many different marketing channels, tactics, and companies claiming they have it all figured out, it’s easy to understand why. While there are certainly many different avenues you can take, you will most definitely want to include …

Your Guide to Influencer Marketing

Jillian, Content Writer

August 31, 2020

Blog

Marketing Concepts

Online Reputation Management

Should You Repost Online Reviews To Your Website?

Customer reviews are one of the most important aspects of any business. They can facilitate or impede sales on a major scale. Certain aspects of online reviews, such as affirmations of quality, usefulness, or enjoyment all link to the positive development of lead generation. This can greatly increase your business’ sales. In fact, customer reviews …

Should You Repost Online Reviews To Your Website?

Cristina Barrett, Content Writer

August 3, 2020

Marketing Concepts

Marketing Strategies

Social Media

A Step-By-Step Guide for Connecting with Influencers

Unless you’re living under a rock, you’ve probably heard the term “influencer” thrown around on social media. As the name suggests, influencers, for one reason or another, possess the ability to affect the decisions made by those who follow them. Finding and connecting with influencers can be an impactful part of your marketing, if you …

A Step-By-Step Guide for Connecting with Influencers

Jillian, Content Writer

July 27, 2020