Marketing Concepts

Marketing Concepts

Search Engine Optimization

Everything You Should Know About Domain Authority (DA)

What is Domain Authority? Domain Authority is a search metric created by Moz to indicate the authority of all websites on the internet. Since Google stopped publicly displaying their PageRank data, Domain Authority is one of the industry standards for showing the search engine ranking position (SERP) potential on websites like Google, Bing and Yahoo. …

Everything You Should Know About Domain Authority (DA)

Marketing Concepts

The Importance of Having Integrated Marketing Communications

Integrated marketing communications (IMC) is an important concept that many businesses, especially smaller businesses, don’t know much about. This concept is also called multichannel attribution or omnichannel marketing. In this blog post, we will explain the importance of and benefits of implementing integrated marketing communication. What is IMC? Picture this; you set up a small …

The Importance of Having Integrated Marketing Communications

Marketing Concepts

What’s Included in Traditional Marketing?

If you are somehow involved in the marketing industry, you have likely heard about the many different types of marketing. The most well established forms of marketing fall under the category of “traditional marketing.” This is the classic form of marketing we have all been exposed to. If you aren’t familiar with the traditional forms …

What’s Included in Traditional Marketing?

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Marketing Concepts

Search Engine Optimization

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What’s Included in Online Marketing?

Online marketing tactics have become increasingly popular over the last couple decades. Once we were introduced to social media, search engines, and were given the ability to start our own websites, online marketing took off! For many, online marketing is a completely new concept and it’s challenging to understand. This blog post will explain the …

What’s Included in Online Marketing?

Marketing Concepts

How Effective is Your Marketing? Find Out!

Many businesses and marketing professionals put a great deal of time, energy and money into an amazing marketing plan. A top-notch marketing plan is vital to the growth of any company. But, how effective is your marketing plan? Are you getting results? Do you need to change the way you connect to your target audience? …

How Effective is Your Marketing? Find Out!