Marketing Planning Archives - Joshua Lyons Marketing

Budgeting

Marketing Planning

Social Media

How to Do Marketing With No Budget

For many business owners, the last thing on their mind is budgeting for marketing. Between trying to break even and be profitable, paying bills and restocking, setting money aside for marketing can be challenging. However, marketing is still incredibly important for businesses of all sizes and industries. Even if you don’t have a budget for …

Hailey, General Manager

September 2, 2020

Hiring

Marketing Concepts

Marketing Strategies

Social Media

Your Guide to Influencer Marketing

Creating a marketing plan that will most effectively benefit your business can feel like an overwhelming task. With so many different marketing channels, tactics, and companies claiming they have it all figured out, it’s easy to understand why. While there are certainly many different avenues you can take, you will most definitely want to include …

Jillian, Content Writer

August 31, 2020

Branding

Content Development

Marketing Planning

Personal Branding

How to Build Your Brand With Content: 6 Things You Must Do

If you’re reading this article, you’ve taken the plunge (at least, showed an interest) to build your brand. At times, it can be challenging to develop your business model. This is mainly because you can easily get lost in the overflowing marketing techniques. You may not know it, but the easiest way to build your brand …

Marie, Guest Blogger

August 7, 2020

Marketing Planning

Why & How to Create Marketing Personas

Attracting the right customer base to your business is essential to its success. When you have a quality audience, your chances of success are far greater than if you don’t have a solid audience. This is why it is so important to take the time to fully understand your audience and one way to do …

Jillian, Content Writer

June 17, 2020

Marketing Planning

Why Use a Marketing Consultant?

*** Author’s Note: We originally published this blog post about why to use marketing consultant in March of 2016. To improve the quality of the post, we have expanded it by providing additional information and examples. We hope you enjoy this updated version even more than the original! *** As you can imagine, a marketing …

Joshua, Managing Director

June 15, 2020

Marketing Planning

How to Use Digital Marketing Analytics to Determine Success

Whether you’re running social media ads, doing SEO, or conducting an email marketing campaign, without collecting and measuring digital marketing analytics, you’re flying blind. You need these metrics to guide you and to prevent losing money on ineffective marketing strategies. Knowing how to choose and apply appropriate analytics to assess the performance of digital marketing campaigns …

Angela Baker, Guest Blogger

June 12, 2020

Hiring

Marketing Planning

Should You Do Your Own Marketing or Hire A Professional?

In today’s digital landscape, marketing can help you build a cohesive brand and drive sales through awareness. As your business grows, you should consider how your marketing will be handled. This brings us to the question, should you do your own marketing or hire a professional? Each route has its benefits and drawbacks. In this …

Hailey, General Manager

May 30, 2020

Marketing Concepts

Marketing Planning

What is a SWOT Analysis and How to Do it?

A SWOT analysis is a standard practice among business owners and marketers. Most marketing experts recommend every business conducts a SWOT analysis at some point. It can help you realize areas of growth, and areas where you should protect your business. Doing a SWOT analysis once every six months to a year can be incredibly …

Hailey, General Manager

May 8, 2020

General

Hiring

The Impact of the Gig Economy on the Marketing Industry

A gig economy is a free market system where businesses contract workers for temporary work. Although it may seem like a buzzword, it is making a large impact on many industries. For this blog post, we are going to focus on the gig economy’s impact on the marketing industry. More specifically, how the growth of …

Joshua, Managing Director

April 30, 2020

Marketing Planning

Understanding the Difference Between a Marketing Plan And a Business Plan

If you have started a business (or intend to do so in the future), you have likely determined it will be important to have a business plan moving forward. It is equally important to have a sound marketing plan. Creating plans that work with one another is crucial to your success. Doing so will enable …

Jillian, Content Writer

April 13, 2020