Marketing Planning Archives - Joshua Lyons Marketing

Budgeting

Search Engine Optimization

How Much Does SEO Cost and Why Invest in It?

SEO (search engine optimization) is a very popular marketing tactic, and has been for many years. SEO is the process of improving the visibility of your site on search engines. The more your site is seen on search engines, the more website visitors you get. SEO can also boost your business’ sales no matter if …

Hailey, General Manager

November 16, 2020

Budgeting

Marketing Planning

How Many Leads to Expect Per Marketing Channel

If you ask a digital marketing professional how much to spend per marketing channel, you’ll likely get a wide variety of answers. And in reality, there are two questions you should really ask. First, “how much should your marketing budget be?” If you don’t first answer this question, you may end up hindering the growth …

Joshua, Managing Director

November 2, 2020

Marketing Planning

Website

Website Checklist: 55+ Action Items to Have an Effective Website

Over the years, we’ve been asked many questions about how to have an effective website. Almost every website owner wants their site to be successful. That could mean generating leads, acquiring readers, selling products or something else. Regardless of what success means to you, it’s important to make sure your website is set up and …

Joshua, Managing Director

October 26, 2020

Marketing Concepts

Marketing Planning

Marketing Strategies

Omni-Channel Marketing: Definition & Examples

Today, marketing is much more than a newspaper advertisement or a billboard along the highway. In the 21st century, marketing is smart, integrated and highly strategic. With so many companies and brands today, marketers have to step up their game and give their customers an incentive to choose them. To do this, you must have …

Hailey, General Manager

October 12, 2020

Budgeting

Marketing Planning

Social Media

How to Do Marketing With No Budget

For many business owners, the last thing on their mind is budgeting for marketing. Between trying to break even and be profitable, paying bills and restocking, setting money aside for marketing can be challenging. However, marketing is still incredibly important for businesses of all sizes and industries. Even if you don’t have a budget for …

Hailey, General Manager

September 2, 2020

Hiring

Marketing Concepts

Marketing Strategies

Social Media

Your Guide to Influencer Marketing

Creating a marketing plan that will most effectively benefit your business can feel like an overwhelming task. With so many different marketing channels, tactics, and companies claiming they have it all figured out, it’s easy to understand why. While there are certainly many different avenues you can take, you will most definitely want to include …

Jillian, Content Writer

August 31, 2020

Branding

Content Development

Marketing Planning

Personal Branding

How to Build Your Brand With Content: 6 Things You Must Do

If you’re reading this article, you’ve taken the plunge (at least, showed an interest) to build your brand. At times, it can be challenging to develop your business model. This is mainly because you can easily get lost in the overflowing marketing techniques. You may not know it, but the easiest way to build your brand …

Marie, Guest Blogger

August 7, 2020

Marketing Planning

Why & How to Create Marketing Personas

Attracting the right customer base to your business is essential to its success. When you have a quality audience, your chances of success are far greater than if you don’t have a solid audience. This is why it is so important to take the time to fully understand your audience and one way to do …

Jillian, Content Writer

June 17, 2020

Marketing Planning

Why Use a Marketing Consultant?

*** Author’s Note: We originally published this blog post about why to use marketing consultant in March of 2016. To improve the quality of the post, we have expanded it by providing additional information and examples. We hope you enjoy this updated version even more than the original! *** As you can imagine, a marketing …

Joshua, Managing Director

June 15, 2020

Marketing Planning

How to Use Digital Marketing Analytics to Determine Success

Whether you’re running social media ads, doing SEO, or conducting an email marketing campaign, without collecting and measuring digital marketing analytics, you’re flying blind. You need these metrics to guide you and to prevent losing money on ineffective marketing strategies. Knowing how to choose and apply appropriate analytics to assess the performance of digital marketing campaigns …

Angela Baker, Guest Blogger

June 12, 2020