It’s estimated that the average American sees anywhere from 4,000 to 10,000 advertisements each day. Even if you work in marketing, you probably don’t always realize how much advertising content you’re consuming on a regular basis, and there’s a good reason for that — people have learned how to tune it out. Because there is …
What Is Storytelling for Marketing & How Can It Be Utilized Effectively?
What Is A SWOT Analysis? Every company, business, corporation, wants one thing above all else; to be the best. And doing a SWOT Analysis is extremely useful in accomplishing this. Doing a SWOT analysis enables a business to evaluate their competitive position and develop a strategic marketing plan. For example, a SWOT analysis can help …
If you have started a business (or intend to do so in the future), you have likely determined it will be important to have a business plan moving forward. It is equally important to have a sound marketing plan. Creating plans that work with one another is crucial to your success. Doing so will enable …
Understanding the Difference Between a Marketing Plan And a Business Plan
Knowing your target audience is a necessary step when starting any business or selling any product. What comes after that? It takes more than just having a general idea of who you are going to focus on selling to. It’s important to know why your customers are choosing your product or service and what challenges …
Business competition can be fierce, especially when businesses are competing to acquire the same customers. When you understand your competitors, you can come up with strategies to make your products or services stand out more. It’s all about being better at marketing than your competitors. Here are ways to pull ahead of the competition. Know …
Doing marketing and having a marketing plan are not the same thing. In this blog post, you will learn concepts and best practices that will help you create an actual marketing plan designed to help your business grow. This is the second part of the digital marketing “essentials” series. Each blog post in this series …
How To Plan For Successful Digital Marketing [Essentials Part 2]
Since I started my digital marketing career in 2009, I’ve seen a number of marketing mistakes made by various professionals and companies. In this series of posts I lay out a path on how to get started with digital marketing. I’ll also take this series further by presenting more advanced and niche marketing concepts, that …
How to Get Started With Digital Marketing [Essentials Part 1]
Having a marketing budget is crucial for every business, big or small. Effective marketing can take a small business to the next level and it can help convert first-time customers into repeat customers. No matter how big or small your business, you should have money set aside to practice marketing. The question is, “how do …
Whether you’re working with an entire team or managing the content marketing for your own personal, one-person show, it’s no secret that creating an editorial calendar can make the job exponentially easier. Having an one will help you (and your team) stay organized and consistent. It will also keep you accountable for maintaining your marketing …
SEO (search engine optimization) is a very popular marketing tactic, and has been for many years. SEO is the process of improving the visibility of your site on search engines. The more your site is seen on search engines, the more website visitors you get. SEO can also boost your business’ sales no matter if …
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