Marketing Strategies Archives - Joshua Lyons Marketing

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Marketing Strategies

How to Improve Your Copywriting Skills: Part 4

Welcome back to part four of our “How to Improve Your Copywriting Skills” series! In our previous section (part three), we discussed how and why you should use emotions in your sales copy. People are very emotional, whether they consider themselves to be, or not. So, when you use emotions in your sales copy, you …

Hailey, General Manager

October 21, 2020

Marketing Strategies

How to Improve Your Copywriting Skills: Part 5

Welcome back to our “How to Improve Your Copywriting Skills” series! In part four of this series, we discuss the importance of research when targeting your audience with sales copy. Conducting research on your audience will drastically improve your conversion rate. For tips on what to research, be sure you read that blog post. However, …

Hailey, General Manager

October 19, 2020

Marketing Strategies

Video Marketing

15 Types of Videos to Use for Video Marketing

Using video as a part of your marketing campaign is an extremely valuable practice. In fact, according to Diode Digital, using video is 600% more effective as a marketing tool than both print and direct mail combined. There are a ton of different types of marketing videos that your business could take advantage of and …

Jillian, Content Writer

October 14, 2020

Marketing Concepts

Marketing Planning

Marketing Strategies

Omni-Channel Marketing: Definition & Examples

Today, marketing is much more than a newspaper advertisement or a billboard along the highway. In the 21st century, marketing is smart, integrated and highly strategic. With so many companies and brands today, marketers have to step up their game and give their customers an incentive to choose them. To do this, you must have …

Hailey, General Manager

October 12, 2020

Marketing Strategies

Popular KPI’s For Digital Marketing Channels

Key performance indicators (more commonly referred to as KPI’s) are used by companies of every size within every industry all over the world. They are the metrics used to measure and track the success of campaigns. A good marketing campaign will use a variety of marketing channels and KPI’s are a way to ensure you …

Jillian, Content Writer

October 7, 2020

Marketing Strategies

Podcast Platforms to Consider for New Podcasters

If you’re just starting to think about beginning your own podcast, you may have a lot of questions. Creating a successful podcast, after all, takes more than just sitting down and recording. There is a lot of preparation and planning that takes place, as well as going through the process of trying to find the …

Jillian, Content Writer

October 5, 2020

General

Marketing Strategies

What are Marketing Channels?

The way a business decides to market their product or service directly correlates with the level of success they will see. Every marketing decision made has the potential to positively or negatively impact the health of a business. This is what makes understanding marketing channels so imperative. By the end of this blog post, our …

Jillian, Content Writer

September 28, 2020

Marketing Strategies

15 Ways to Use Lead Magnets to Grow Your Business

You can’t typically get something for free, and businesses that successfully use lead magnets understand this. A lead magnet is just a fancy term for a freebie that your business is willing to give in exchange for the contact information of your prospective client or lead. Then you can move them down your marketing funnel. …

Jillian, Content Writer

September 21, 2020

Marketing Strategies

Social Media

How to Use Instagram: Dos and Don’ts

Instagram, a social media app owned by Facebook, is one of the largest social platforms today. The feed of this social app is image-based. So, rather than focusing on words, such as Twitter’s tweets and Facebook’s status updates, users post images with captions. A social media app focusing on images was a very different concept …

Hailey, General Manager

September 14, 2020

Hiring

Marketing Concepts

Marketing Strategies

Social Media

Your Guide to Influencer Marketing

Creating a marketing plan that will most effectively benefit your business can feel like an overwhelming task. With so many different marketing channels, tactics, and companies claiming they have it all figured out, it’s easy to understand why. While there are certainly many different avenues you can take, you will most definitely want to include …

Jillian, Content Writer

August 31, 2020