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Marketing Strategies

Website

Ways to Improve Your Website’s User Experience

If you need proof of the importance (and power) of user experience (UX), consider this: leading companies like Uber, Google, Mint, Airbnb, and Apple credit a considerable part of their success to a user-centered design approach that culminates in superb user experience. But that’s not all, audience-centric UX design also plays a vital role in …

Ways to Improve Your Website’s User Experience

Shawn Byrne, Guest Blogger
May 12, 2021

Marketing Planning

Marketing Strategies

How Do You Create A Perfect Buyer Persona?

Knowing your target audience is a necessary step when starting any business or selling any product. What comes after that? It takes more than just having a general idea of who you are going to focus on selling to. It’s important to know why your customers are choosing your product or service and what challenges …

How Do You Create A Perfect Buyer Persona?

Chris Bigelow, Project Manager
May 10, 2021

Marketing Strategies

Search Engine Optimization

14 Easy Ways to Optimize Your Podcast

If you’re looking to create a successful podcast, you’ll want to make sure that your audience can find you. Implementing good SEO practices is one way to do just that! The phrase “search engine optimization” can be enough to send fear coursing through you, but it truly doesn’t have to be a daunting process. Read …

14 Easy Ways to Optimize Your Podcast

Jillian, Content Writer
May 3, 2021

Email Marketing

Marketing Strategies

Lead Magnets: Why And How to Use Them

Trying to gain exposure for your brand can feel like a difficult and daunting task, particularly if you’re not quite sure how to attract the right customers. There are many simple tools and techniques that you can implement to help your business gain exposure; among them, lead magnets. Lead magnets are a great way to …

Lead Magnets: Why And How to Use Them

Jillian, Content Writer
April 26, 2021

Blog

Marketing Strategies

Tips for Brainstorming Blog Content

Upon first starting your blog, you might have a few topics in mind that you want to cover. This can be anything, from how your business started to a cause that you care about. It can even be overwhelming when deciding what to post first! But, as time goes on, things may start to feel …

Tips for Brainstorming Blog Content

Victoria Caminiti, Content Writer
March 31, 2021

[Series] Essentials

Marketing Planning

Marketing Strategies

How To Plan For Successful Digital Marketing [Essentials Part 2]

Doing marketing and having a marketing plan are not the same thing. In this blog post, you will learn concepts and best practices that will help you create an actual marketing plan designed to help your business grow. This is the second part of the digital marketing “essentials” series. Each blog post in this series …

How To Plan For Successful Digital Marketing [Essentials Part 2]

Joshua, Managing Director
March 22, 2021

Marketing Strategies

Search Engine Optimization

Get Found: 32 Free Local Business Listings to Claim Now

*** Author’s Note: We originally published this blog post in March of 2019. This updated version shares 32 listings to consider claiming, rather than the original 15. We hope you find this useful! ***  Claiming free listings on local search directories is a great way to get more visibility for your business. You have probably …

Get Found: 32 Free Local Business Listings to Claim Now

Joshua Lyons Marketing
January 20, 2021

Branding

Content Development

Marketing Strategies

How to Do Integrated Marketing Communications

Integrated marketing communications (IMC) plays a crucial role in running a brand or company. It helps us communicate our message to a much larger audience and create brand awareness. According to Grace Pinegar, IMC “is the strategy that takes your marketing department from disparate functions to one interconnected approach.” This includes digital marketing, social media …

How to Do Integrated Marketing Communications

Gaby Fish, Content Writer
December 23, 2020

Local SEO

Marketing Strategies

How to Add a New Location to Google My Business

If you want your business to be found by prospective clients, getting listed on Google My Business is a must! Doing so will get your company to show up on Google searches and maps, helping your local audience to quickly learn more about what you do. In this day and age, just about any and …

How to Add a New Location to Google My Business

Jillian, Content Writer
November 30, 2020

Marketing Strategies

What is Affiliate Marketing and How Do You Do it?

Companies that want to spread the word on their product or service will have to have a sound marketing plan in place. Traditionally, when we think of marketing, we might go straight to the print advertising we see, the commercials on our televisions, the advertisements, and banners on the web pages we visit, or the …

What is Affiliate Marketing and How Do You Do it?

Jillian, Content Writer
November 18, 2020

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