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Marketing Concepts

Marketing Strategies

A Guide to Increasing Lead Generation and Conversion Rates

Lead generation is critical to a company’s development and financial success. The conversion rate is no less an important factor as well. It is a metric that shows how many of the company’s leads have resulted in financial rewards for your business. Do you know how to boost both indicators? A conversion is the proportion …

A Guide to Increasing Lead Generation and Conversion Rates

Wanda Lafond, Guest Blogger
May 16, 2022

Marketing Concepts

Marketing Strategies

Fintech Marketing: Top Techniques to Boost Revenue

The finance industry is quickly changing along with the advent of technology. The new term ‘Fintech’ refers to using computer programs to drive financial transactions, and also perform other banking and financial services. This type of innovation in the industry has changed how financial institutions operate, communicate, and engage with customers. This is done through …

Fintech Marketing: Top Techniques to Boost Revenue

Virginia Andrus, Guest Blogger
May 9, 2022

Content Development

Marketing Strategies

The Guide to Using Images in Marketing

The main purpose of any marketing strategy is to communicate the company’s messages to its potential customers. However, this process is not about the text only. To be effective, the message should involve emotions through images; bare text has a smaller impact. That is why it is important to add more drive and meaning to …

The Guide to Using Images in Marketing

Thomas Lore, Guest Blogger
March 7, 2022

Marketing Concepts

Marketing Strategies

Video Marketing

The Beginner’s Guide to YouTube Marketing for Small Businesses

In the digital age, businesses are using social media channels to promote their products and services. Among all the social media channels, YouTube is a key platform for streaming video content. Especially for small businesses, YouTube marketing can be important. With more than 2 billion monthly users and 30 million daily users, YouTube is a …

The Beginner’s Guide to YouTube Marketing for Small Businesses

Bhavik Soni, Guest Blogger
February 28, 2022

General

Marketing Strategies

What is Phone Tracking?

Phone tracking, or call tracking, is usually known as a software that tracks the location of a cellphone. In marketing, however, call tracking is a more complex system that uses call analytics to gather information about your customers. It helps to determine the success level of your online marketing campaign in a streamlined way. Call …

What is Phone Tracking?

Cassandra Szatkowski, Content Writer
February 14, 2022

General

LinkedIn

Marketing Strategies

Why Posting on LinkedIn Matters for your B2B Social Media Strategy

There are many social media platforms available, but it can be hard to know which platform is best to focus your marketing efforts on. For your Business to Business (B2B) social media strategy to be a success, you should think carefully about your clients and target audience. It is also important to know the benefits …

Why Posting on LinkedIn Matters for your B2B Social Media Strategy

Victoria Lee, Guest Blogger
February 7, 2022

Content Development

Marketing Strategies

Website

The Importance of Images in Content Marketing

It’s hard to imagine modern content marketing without pictures and infographics. Today, it’s hard to ignore users desire to see more and more graphics and visuals. Social media and other sites are now the main competition between companies. Images and videos are the keys to winning in this area of the Internet. So let’s figure …

The Importance of Images in Content Marketing

Nancy Howard, Guest Blogger
January 31, 2022

Marketing Strategies

Building a Dynamic, Cohesive Digital Marketing Strategy

With everyone turning to digital these days, having a dynamic digital marketing strategy is essential. Businesses can no longer rely on the same old marketing tactics if they want to remain relevant and continue to meet the demands of today’s consumers. If you want to appeal to newer generations, you have to consider every available …

Building a Dynamic, Cohesive Digital Marketing Strategy

Amanda Winstead, Guest Blogger
January 19, 2022

Marketing Strategies

10 Lead Generation Methods to Consider Using

Generating leads is an important part of B2B businesses. In the old days, word of mouth marketing was the go-to lead generation technique. But now there are many other options of lead generation available. These days we have resources that enable businesses to quickly acquire quality leads, aside from using word of mouth marketing. This …

10 Lead Generation Methods to Consider Using

Jigar Espark, Guest Blogger
December 1, 2021

Branding

Marketing Concepts

Marketing Strategies

Brand Awareness: What You Should Know

Brand awareness is one of the main things a business should consider, for the company itself, as well as its products or services. By definition, it is how familiar your customers, or potential customers, are with you. Your audience should be able to recognize your brand and accurately attribute it to what you provide. Within …

Brand Awareness: What You Should Know

Chris Bigelow, Project Manager
November 15, 2021

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