Marketing Strategies Archives - Joshua Lyons Marketing

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Marketing Strategies

Tips for Brainstorming Blog Content

Upon first starting your blog, you might have a few topics in mind that you want to cover. This can be anything, from how your business started to a cause that you care about. It can even be overwhelming when deciding what to post first! But, as time goes on, things may start to feel …

Tips for Brainstorming Blog Content

Victoria Caminiti, Content Writer

March 31, 2021

[Series] Essentials

Marketing Planning

Marketing Strategies

How To Plan For Successful Digital Marketing [Essentials Part 2]

Doing marketing and having a marketing plan are not the same thing. In this blog post, you will learn concepts and best practices that will help you create an actual marketing plan designed to help your business grow. This is the second part of the digital marketing “essentials” series. Each blog post in this series …

How To Plan For Successful Digital Marketing [Essentials Part 2]

Joshua, Managing Director

March 22, 2021

Marketing Strategies

Search Engine Optimization

Get Found: 32 Free Local Business Listings to Claim Now

*** Author’s Note: We originally published this blog post in March of 2019. This updated version shares 32 listings to consider claiming, rather than the original 15. We hope you find this useful! *** Claiming free listings on local search directories is a great way to get more visibility for your business. You have probably …

Get Found: 32 Free Local Business Listings to Claim Now

Joshua Lyons Marketing

January 20, 2021

Branding

Content Development

Marketing Strategies

How to Do Integrated Marketing Communications

Integrated marketing communications (IMC) plays a crucial role in running a brand or company. It helps us communicate our message to a much larger audience and create brand awareness. According to Grace Pinegar, IMC “is the strategy that takes your marketing department from disparate functions to one interconnected approach.” This includes digital marketing, social media …

How to Do Integrated Marketing Communications

Gaby Fish, Content Writer

December 23, 2020

Local SEO

Marketing Strategies

How to Add a New Location to Google My Business

If you want your business to be found by prospective clients, getting listed on Google My Business is a must! Doing so will get your company to show up on Google searches and maps, helping your local audience to quickly learn more about what you do. In this day and age, just about any and …

How to Add a New Location to Google My Business

Jillian, Content Writer

November 30, 2020

Marketing Strategies

What is Affiliate Marketing and How Do You Do it?

Companies that want to spread the word on their product or service will have to have a sound marketing plan in place. Traditionally, when we think of marketing, we might go straight to the print advertising we see, the commercials on our televisions, the advertisements, and banners on the web pages we visit, or the …

What is Affiliate Marketing and How Do You Do it?

Jillian, Content Writer

November 18, 2020

Marketing Strategies

Video Marketing

9 Low-Cost & Free Webinar Platforms

Webinars are a great place to host trainings, product launches, group meetings, interact more directly with your customers, or generate more interest in your product or service, to name a few. There’s really no limit to the benefits that hosting a webinar can provide, but which hosting platform should you use? If you’ve already begun …

9 Low-Cost & Free Webinar Platforms

Jillian, Content Writer

November 11, 2020

Marketing Strategies

Video Marketing

16 Types of Marketing Videos to Use for Your Business

Marketing has evolved greatly over the past few decades and video is getting more attention than ever before. It has been suggested that using marketing videos in your strategy is the absolute most effective way to connect to your audience. Forbes has informed us that up to 65% of humans are visual learners, further supporting …

16 Types of Marketing Videos to Use for Your Business

Jillian, Content Writer

November 9, 2020

Guest Blog Posts

Marketing Strategies

How to Connect with Customers On a Deeper Level

Creating a relationship with your customers is vital for the growth and stability of your business. Anyone in the industry understands that selling products goes much deeper than just advertising, among other marketing techniques. Your business is only as good as the customer service it provides. So, to earn loyal customers and create a positive …

How to Connect with Customers On a Deeper Level

Tony Brown, Guest Blogger

November 6, 2020

[Series] How to Improve Your Copywriting

Marketing Strategies

How to Improve Your Copywriting Skills: Part 5

Welcome back to our “How to Improve Your Copywriting Skills” series! In part four of this series, we discuss the importance of research when targeting your audience with sales copy. Conducting research on your audience will drastically improve your conversion rate. For tips on what to research, be sure you read that blog post. However, …

How to Improve Your Copywriting Skills: Part 5

Hailey, General Manager

October 28, 2020