Marketing Strategies

10 Lead Generation Methods to Consider Using

Generating leads is an important part of B2B businesses. In the old days, word of mouth marketing was the go-to lead generation technique. But now there are many other options of lead generation available. These days we have resources that enable businesses to quickly acquire quality leads, aside from using word of mouth marketing. This …

Branding

Marketing Concepts

Marketing Strategies

Brand Awareness: What You Should Know

Brand awareness is one of the main things a business should consider, for the company itself, as well as its products or services. By definition, it is how familiar your customers, or potential customers, are with you. Your audience should be able to recognize your brand and accurately attribute it to what you provide. Within …

Joshua Lyons Marketing
November 15, 2021

Marketing Strategies

Social Media

6 of the Best Planners for Social Media Automation

If your business is burning the midnight oil, creating hashtags and responding to social media posts instead of focusing on content creation, you may have fallen victim to digital Darwinism. Social media automation could be the answer you are looking for. Social media automation doesn’t mean using a chatbot to answer direct messages. Instead, it’s …

Priya Jain, Guest Blogger
November 10, 2021

Marketing Concepts

Marketing Strategies

Results-Based Marketing: What Is It?

The aim of results-based marketing is to take the goals you want to achieve in your marketing strategy, and work towards reaching those goals. First, it is important to figure out what it is you want the end result of this process to look like, what do you want to see? Then, it is time …

Joshua Lyons Marketing
October 20, 2021

Email Marketing

Marketing Strategies

The Importance of Email Marketing

In today’s day and age, it is important to try and do everything in your power to stand out from the crowd. Putting together an effective marketing campaign can help do this. One option that you should consider making a component of your campaign is email marketing. Email marketing brings about a number of benefits. …

Marketing Strategies

Social Media

Ways for a Business to Succeed with Social Media Marketing

Social networks are a great source of finding new customers for any business. If you are looking for ways to make your business flourish, you should undoubtedly consider utilizing the power of social media marketing. Contacting a target audience, via social media, can help you create relationships with customers and business partners and increase revenue. …

Marketing Audits

Marketing Concepts

Marketing Strategies

Using Data Analytics in Your Marketing Strategy

Data analytics are wonderful for short-term goals. Still, long-term strategies benefit tremendously. Therefore, all of your business’s teams should implement data analytics in some way to guide their decision-making. Marketing teams, in particular, have a better chance at seeing their long-term goals be accomplished when they use data analytics. Analytics can help you visualize your …

Local SEO

Marketing Strategies

How to Add a New Location to Google My Business

If you want your business to be found by prospective clients, getting listed on Google My Business is a must! Doing so will get your company to show up on Google searches and maps, helping your local audience to quickly learn more about what you do. In this day and age, just about any and …

Jillian, Content Writer
August 18, 2021

Marketing Planning

Marketing Strategies

What Is Storytelling for Marketing & How Can It Be Utilized Effectively?

It’s estimated that the average American sees anywhere from 4,000 to 10,000 advertisements each day. Even if you work in marketing, you probably don’t always realize how much advertising content you’re consuming on a regular basis, and there’s a good reason for that —  people have learned how to tune it out. Because there is …

Marketing Planning

Marketing Strategies

What’s a SWOT Analysis and How to Do It?

What Is A SWOT Analysis? Every company, business, corporation, wants one thing above all else; to be the best. And doing a SWOT Analysis is extremely useful in accomplishing this. Doing a SWOT analysis enables a business to evaluate their competitive position and develop a strategic marketing plan. For example, a SWOT analysis can help …