Lead generation is critical to a company’s development and financial success. The conversion rate is no less an important factor as well. It is a metric that shows how many of the company’s leads have resulted in financial rewards for your business. Do you know how to boost both indicators? A conversion is the proportion …
The finance industry is quickly changing along with the advent of technology. The new term ‘Fintech’ refers to using computer programs to drive financial transactions, and also perform other banking and financial services. This type of innovation in the industry has changed how financial institutions operate, communicate, and engage with customers. This is done through …
The main purpose of any marketing strategy is to communicate the company’s messages to its potential customers. However, this process is not about the text only. To be effective, the message should involve emotions through images; bare text has a smaller impact. That is why it is important to add more drive and meaning to …
In the digital age, businesses are using social media channels to promote their products and services. Among all the social media channels, YouTube is a key platform for streaming video content. Especially for small businesses, YouTube marketing can be important. With more than 2 billion monthly users and 30 million daily users, YouTube is a …
The Beginner’s Guide to YouTube Marketing for Small Businesses
Phone tracking, or call tracking, is usually known as a software that tracks the location of a cellphone. In marketing, however, call tracking is a more complex system that uses call analytics to gather information about your customers. It helps to determine the success level of your online marketing campaign in a streamlined way. Call …
There are many social media platforms available, but it can be hard to know which platform is best to focus your marketing efforts on. For your Business to Business (B2B) social media strategy to be a success, you should think carefully about your clients and target audience. It is also important to know the benefits …
Why Posting on LinkedIn Matters for your B2B Social Media Strategy
It’s hard to imagine modern content marketing without pictures and infographics. Today, it’s hard to ignore users desire to see more and more graphics and visuals. Social media and other sites are now the main competition between companies. Images and videos are the keys to winning in this area of the Internet. So let’s figure …
With everyone turning to digital these days, having a dynamic digital marketing strategy is essential. Businesses can no longer rely on the same old marketing tactics if they want to remain relevant and continue to meet the demands of today’s consumers. If you want to appeal to newer generations, you have to consider every available …
Generating leads is an important part of B2B businesses. In the old days, word of mouth marketing was the go-to lead generation technique. But now there are many other options of lead generation available. These days we have resources that enable businesses to quickly acquire quality leads, aside from using word of mouth marketing. This …
Brand awareness is one of the main things a business should consider, for the company itself, as well as its products or services. By definition, it is how familiar your customers, or potential customers, are with you. Your audience should be able to recognize your brand and accurately attribute it to what you provide. Within …
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