Marketing Strategies Archives - Joshua Lyons Marketing

Branding

Content Development

Marketing Strategies

How to Do Integrated Marketing Communications

Integrated marketing communications (IMC) plays a crucial role in running a brand or company. It helps us communicate our message to a much larger audience and create brand awareness. According to Grace Pinegar, IMC “is the strategy that takes your marketing department from disparate functions to one interconnected approach.” This includes digital marketing, social media …

Gaby Fish, Content Writer

December 23, 2020

Local SEO

Marketing Strategies

How to Add a New Location to Google My Business

If you want your business to be found by prospective clients, getting listed on Google My Business is a must! Doing so will get your company to show up on Google searches and maps, helping your local audience to quickly learn more about what you do. In this day and age, just about any and …

Jillian, Content Writer

November 30, 2020

Marketing Strategies

What is Affiliate Marketing and How Do You Do it?

Companies that want to spread the word on their product or service will have to have a sound marketing plan in place. Traditionally, when we think of marketing, we might go straight to the print advertising we see, the commercials on our televisions, the advertisements, and banners on the web pages we visit, or the …

Jillian, Content Writer

November 18, 2020

Marketing Strategies

Video Marketing

9 Low-Cost & Free Webinar Platforms

Webinars are a great place to host trainings, product launches, group meetings, interact more directly with your customers, or generate more interest in your product or service, to name a few. There’s really no limit to the benefits that hosting a webinar can provide, but which hosting platform should you use? If you’ve already begun …

Jillian, Content Writer

November 11, 2020

Marketing Strategies

Video Marketing

16 Types of Marketing Videos to Use for Your Business

Marketing has evolved greatly over the past few decades and video is getting more attention than ever before. It has been suggested that using marketing videos in your strategy is the absolute most effective way to connect to your audience. Forbes has informed us that up to 65% of humans are visual learners, further supporting …

Jillian, Content Writer

November 9, 2020

Guest Blog Posts

Marketing Strategies

How to Connect with Customers On a Deeper Level

Creating a relationship with your customers is vital for the growth and stability of your business. Anyone in the industry understands that selling products goes much deeper than just advertising, among other marketing techniques. Your business is only as good as the customer service it provides. So, to earn loyal customers and create a positive …

Tony Brown, Guest Blogger

November 6, 2020

[Series] How to Improve Your Copywriting

Marketing Strategies

How to Improve Your Copywriting Skills: Part 5

Welcome back to our “How to Improve Your Copywriting Skills” series! In part four of this series, we discuss the importance of research when targeting your audience with sales copy. Conducting research on your audience will drastically improve your conversion rate. For tips on what to research, be sure you read that blog post. However, …

Hailey, General Manager

October 28, 2020

[Series] How to Improve Your Copywriting

Blog

Marketing Strategies

How to Improve Your Copywriting Skills: Part 4

Welcome back to part four of our “How to Improve Your Copywriting Skills” series! In our previous section (part three), we discussed how and why you should use emotions in your sales copy. People are very emotional, whether they consider themselves to be, or not. So, when you use emotions in your sales copy, you …

Hailey, General Manager

October 19, 2020

Marketing Strategies

Video Marketing

15 Types of Videos to Use for Video Marketing

Using video as a part of your marketing campaign is an extremely valuable practice. In fact, according to Diode Digital, using video is 600% more effective as a marketing tool than both print and direct mail combined. There are a ton of different types of marketing videos that your business could take advantage of and …

Jillian, Content Writer

October 14, 2020

Marketing Concepts

Marketing Planning

Marketing Strategies

Omni-Channel Marketing: Definition & Examples

Today, marketing is much more than a newspaper advertisement or a billboard along the highway. In the 21st century, marketing is smart, integrated and highly strategic. With so many companies and brands today, marketers have to step up their game and give their customers an incentive to choose them. To do this, you must have …

Hailey, General Manager

October 12, 2020