Marketing Strategies

Email Marketing

Marketing Strategies

Lead Magnets: Why And How to Use Them

Trying to gain exposure for your brand can feel like a difficult and daunting task, particularly if you’re not quite sure how to attract the right customers. There are many simple tools and techniques that you can implement to help your business gain exposure; among them, lead magnets. Lead magnets are a great way to …

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Marketing Concepts

Marketing Strategies

Social Media

A Step-By-Step Guide for Connecting with Influencers

Unless you’re living under a rock, you’ve probably heard the term “influencer” thrown around on social media. As the name suggests, influencers, for one reason or another, possess the ability to affect the decisions made by those who follow them. Finding and connecting with influencers can be an impactful part of your marketing, if you …

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Marketing Strategies

Generational Marketing: Which Marketing Channels Are Best for Generations?

If you’ve spent any time with someone from another generation, you will quickly realize how different people are depending on when they were born. For example, people from the Baby Boomer generation are much more work-oriented, while Millenials are very tech-savvy. These differences are not a bad thing though. In fact, they can be incredibly …

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Blog

Marketing Strategies

How to Plan Your Marketing Mix

A marketing mix is the set of marketing tactics a business plans on using. The success of any business’ marketing depends on their marketing mix. But with so many marketing channels out there, planning a marketing mix can be an overwhelming task. This brings us to the question: how do you plan a marketing mix? …

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Blog

Marketing Strategies

How to Improve Your Copywriting Skills: Part 2

Welcome to part two of the “How to Improve Your Copywriting Skills” series. In the last part, we discuss headlines, mental triggers for selling, and more. If you have not read that section yet, we recommend doing so. This way, you can build off of that knowledge and have better insight for this blog post. …

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Marketing Strategies

Website

Best Practices for Creating a Landing Page

A website landing page offers a promise of driving traffic and generating leads. With a landing page, the probability of conversion is much higher than what you would see with a regular webpage. Putting your audience directly on a dedicated webpage can increase your conversion rate greatly. This is much more valuable than simply driving …

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Marketing Concepts

Marketing Strategies

What is Affiliate Marketing and How Does it Work?

The best practices for marketing are not what they were a decade back. Things have changed a lot and product promotion is much more digital today. Affiliate marketing is one of the many techniques used for creating awareness. What is it and which practices does it involve? In terms of definition, it is a person …

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Marketing Concepts

Marketing Strategies

A Guide to Creating & Using Whitepapers

If you are ready to showcase your company’s expertise in your industry, you should start by educating. You can educate potential clients, investors, other industry leaders, and employees. A great way to do this is through the creation of a whitepaper. Using whitepapers is an excellent way to help pass on your knowledge and doubles …

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Blog

Email Marketing

Marketing Strategies

Social Media

Video Marketing

How Often Should I Publish Content for Social Media, Blogs and Emails?

Let’s face it– blog posts, social media posts, and emails are like a doorway to a website. But there’s always a lot of confusion when it comes to the frequency of posting new content for each of these channels. The first question that comes to every marketer’s mind is: How often should I publish content? …

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Blog

Email Marketing

Marketing Strategies

Social Media

Video Marketing

Practical Tips on Repurposing Content to Boost Exposure

In a frenzy to write as many words and blog posts as possible, marketing specialists at times lose their focus on one of the most important and widely suggested strategies – repurposing content. When a content writer repurposes their content, they have the opportunity to make their old content better. They can also save themselves …

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