PPC Advertising

Search Engine Optimization

Which Should You Choose Between SEO vs SEM?

Whether you need a pair of socks or a local plumber, it’s likely you turn to the same place to find them: search engines. Digital marketing has grown increasingly search engine-centric in recent years, and new strategies are constantly emerging to help you boost your business up the rankings. Lately there’s been a lot of …

George Newton
April 16, 2021

Facebook

PPC Advertising

Social Media

How Do I Know When to Use Facebook Ads or Google Ads?

Facebook and Google ads will increase your spread of information and offer reminders to curious buyers. This is intriguing to any business looking to grow. But it can be confusing to grasp just when you should be using Facebook ads or Google ads. Usually, this is the point where you may want to bring in …

Blog

PPC Advertising

Search Engine Optimization

How Much Does PPC Help with SEO?

If you are looking to implement a marketing plan to drive traffic to your site, chances are good that you’ve heard the terms PPC and SEO being thrown around in the process. Both SEO and PPC are valuable marketing activities that can help you and your business get the exposure you need, in order to …

Jillian, Content Writer
October 21, 2020

PPC Advertising

Display Advertising: What It Is And How to Do It

Display advertising refers to banner ads on specific areas of social media platforms or a website. The ads appear when you’re doing research, shopping, or even watching videos. Typically, the advertisement is conveyed using animations, logos, text, and other graphics. And because most advertising campaigns are charged on a cost-per-click basis, the amount you pay …

Alona, Ads Manager
September 16, 2020

PPC Advertising

Search Advertising: What It Is and How to Do It

Search advertising is a marketing technique that displays ads in the search enginge result pages (SERPs) when someone searches for products or services. It is a popular form of marketing that many people are turning to today. The sponsored entries are displayed at the top of the search results and a few at the bottom. …

Alona, Ads Manager
August 19, 2020

PPC Advertising

Social Media

Retargeted Advertising: What It Is and How to Do It

Retargeted advertising is a powerful way to reengage customers who have interacted with your brand. It helps businesses reach visitors who don’t convert right away. While you want every person who interacts with your business to convert, that’s not always the case. This is because the buyer’s journey is not as linear as business owners would …

Alona, Ads Manager
July 8, 2020

PPC Advertising

How Does PPC Work?

Pay-per-click (PPC) is a powerful marketing strategy where an advertiser pays when users click on online ads. For many advertisements, the advertiser pays for views on an ad or how many conversions the ad produces. Although PPC is a popular paid advertising strategy, many people wonder, How does PPC work? In this blog post, we …

PPC Advertising

Social Media

Social Advertising – What It Is and How to Do It

If you’ve spent any time on social media, there is a very good chance you have encountered a form of social media advertising. Social advertising refers to the process of creating clickable ads on social media platforms (Facebook, Twitter, LinkedIn, etc.) to reach a target audience. On average, people spend about three hours per day …

Hailey, General Manager
February 17, 2020

PPC Advertising

PPC Advertising: What, Why and How

Digital advertising is the most cost-effective way to reach your target audience. And if you’re looking to quickly drive traffic to your website, pay per click advertising (PPC advertising) is likely a great option for your business. What Is PPC Advertising? PPC advertising is a model where the advertiser pays a fee each time their …

Joshua Lyons Marketing
December 23, 2019

Blog

PPC Advertising

Search Engine Optimization

Social Media

Video Marketing

How Long Before You See Results from Digital Marketing?

In the real world, most people are in a rush to see results from their digital marketing efforts. They automate content, manipulate search algorithms or use black hat SEO tactics to get results fast. But are these the shortcuts you should be taking and how long does it take before you see results from digital …

Joshua Lyons Marketing
November 11, 2019