Social Media Archives - Joshua Lyons Marketing

Marketing Strategies

Social Media

How to Use Instagram: Dos and Don’ts

Instagram, a social media app owned by Facebook, is one of the largest social platforms today. The feed of this social app is image-based. So, rather than focusing on words, such as Twitter’s tweets and Facebook’s status updates, users post images with captions. A social media app focusing on images was a very different concept …

Hailey, General Manager

September 14, 2020

Social Media

The Pros & Cons of Scheduling Your Social Media Posts

Keeping your business’ social media platforms up-to-date can be a time-consuming process. But, having a strong presence on relevant platforms is an important part of developing an effective marketing plan. Growing your audience can help you quickly achieve a much higher rate of brand recognition. Additionally, it allows you to create a greater level of …

Jillian, Content Writer

September 9, 2020

Budgeting

Marketing Planning

Social Media

How to Do Marketing With No Budget

For many business owners, the last thing on their mind is budgeting for marketing. Between trying to break even and be profitable, paying bills and restocking, setting money aside for marketing can be challenging. However, marketing is still incredibly important for businesses of all sizes and industries. Even if you don’t have a budget for …

Hailey, General Manager

September 2, 2020

Hiring

Marketing Concepts

Marketing Strategies

Social Media

Your Guide to Influencer Marketing

Creating a marketing plan that will most effectively benefit your business can feel like an overwhelming task. With so many different marketing channels, tactics, and companies claiming they have it all figured out, it’s easy to understand why. While there are certainly many different avenues you can take, you will most definitely want to include …

Jillian, Content Writer

August 31, 2020

Social Media

Level the Playing Field: For the Major Leagues [Social Media Advice]

Who is more likely to hit it out of the park? The one in the dugout or the one who steps up to the plate and swings? Common sense is that we already know this answer. The ones knocking it out of the park on social media are the ones who are putting forth the …

Melissa, Guest Blogger

July 31, 2020

Marketing Concepts

Marketing Strategies

Social Media

A Step-By-Step Guide for Connecting with Influencers

Unless you’re living under a rock, you’ve probably heard the term “influencer” thrown around on social media. As the name suggests, influencers, for one reason or another, possess the ability to affect the decisions made by those who follow them. Finding and connecting with influencers can be an impactful part of your marketing, if you …

Jillian, Content Writer

July 27, 2020

Facebook

LinkedIn

Social Media

Twitter

How to Nurture Your Audience on Social Media

Social media is an important part of any marketing plan these days. In fact, according to hostingfacts.com, 66% of companies use online advertising and 86% of that is through social media ads. Additionally, approximately 11% of all mobile website traffic comes from various social media platforms. These numbers showcase just how critical building a dedicated …

Jillian, Content Writer

July 15, 2020

PPC Advertising

Social Media

Retargeted Advertising: What It Is and How to Do It

Retargeted advertising is a powerful way to reengage customers who have interacted with your brand. It helps businesses reach visitors who don’t convert right away. While you want every person who interacts with your business to convert, that’s not always the case. This is because the buyer’s journey is not as linear as business owners would …

Alona, Ads Manager

July 8, 2020

Social Media

7 Ways to Attract Customers on Social Media

What is the best place to look for your audience? The answer is obvious: social media. No less believable is the fact that advertising does not have much power there, to the great disappointment of many adherents of traditional marketing methods. With that being said, you can easily attract customers on social media. It is …

Marie, Guest Blogger

July 6, 2020

Social Media

A Guide to Creating Social Media Cover Photos

A valuable element to many social media platforms is the cover photo. They present the largest visual area on your social media profiles and create a lasting impression. Whether you’re using Facebook, Twitter or LinkedIn, you should know that each social network is different. Here’s a guide to creating powerful social media cover photos. Know Your …

Hailey, General Manager

June 13, 2020