There are many social media platforms available, but it can be hard to know which platform is best to focus your marketing efforts on. For your Business to Business (B2B) social media strategy to be a success, you should think carefully about your clients and target audience. It is also important to know the benefits …
Why Posting on LinkedIn Matters for your B2B Social Media Strategy
If your business is burning the midnight oil, creating hashtags and responding to social media posts instead of focusing on content creation, you may have fallen victim to digital Darwinism. Social media automation could be the answer you are looking for. Social media automation doesn’t mean using a chatbot to answer direct messages. Instead, it’s …
By reading this post, you can reflect on some of the important questions that you may want answered for your new social media content marketing strategy. We have studied the social media marketing strategies of big directories, like CityLocal Pro, to give our readers an authentic insight in how to create the best content strategy …
10 Questions to Help You Develop Your Content Strategy for Social Media Marketing
One of the most stressful situations for brands on social media is a product launch. Product launches are complex, as their result is often unclear due to the unknown fate of the product. In this day and age, social media is one of the most effective and common ways to get the word out there. …
Social networks are a great source of finding new customers for any business. If you are looking for ways to make your business flourish, you should undoubtedly consider utilizing the power of social media marketing. Contacting a target audience, via social media, can help you create relationships with customers and business partners and increase revenue. …
LinkedIn is the number one social networking platform for professionals. It allows you to meet and interact with top professionals in their fields, especially with people you might never get the opportunity to otherwise meet. Because LinkedIn consists of professionals, and is often used for personal/professional branding, it’s important to have a thorough understanding of …
Since its inception in May of 2003, LinkedIn has become a household name. The social media platform has become a thriving database of professionals and helped countless individuals make valuable connections that have catapulted their careers to new heights. In fact, according to Andrew Hutchinson with Social Media Today, as of October 3, 2020, LinkedIn …
On Instagram, live videos have become very popular like individuals, and now, businesses. You heard right! Businesses are now adapting to Instagram by means of live streaming. The reasons why businesses are flocking to Instagram to do live streams are because they want to attract customers and gain followers for their brands. In hindsight, Instagram …
Engaging with your customers is a very important part of growing a business and building a solid reputation. Whether you engage with customers on social media, or use a list of email addresses to send them newsletters, engagement helps keep people loyal. This is all part of an online reputation management plan. ORM can make …
There is no doubt we are living in an interconnected world. Whether it be in our personal lives or with our fellow employees and colleagues, social media has played a large role in keeping us connected. For a business, this can be a good thing. Social media can be used to promote a brand and …
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