Social Media

Social Media

Level the Playing Field: For the Major Leagues [Social Media Advice]

Who is more likely to hit it out of the park?  The one in the dugout or the one who steps up to the plate and swings?  Common sense is that we already know this answer.  The ones knocking it out of the park on social media are the ones who are putting forth the …

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Marketing Concepts

Marketing Strategies

Social Media

A Step-By-Step Guide for Connecting with Influencers

Unless you’re living under a rock, you’ve probably heard the term “influencer” thrown around on social media. As the name suggests, influencers, for one reason or another, possess the ability to affect the decisions made by those who follow them. Finding and connecting with influencers can be an impactful part of your marketing, if you …

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Facebook

LinkedIn

Social Media

Twitter

How to Nurture Your Audience on Social Media

Social media is an important part of any marketing plan these days. In fact, according to hostingfacts.com, 66% of companies use online advertising and 86% of that is through social media ads. Additionally, approximately 11% of all mobile website traffic comes from various social media platforms. These numbers showcase just how critical building a dedicated …

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PPC Advertising

Social Media

Retargeted Advertising: What It Is and How to Do It

Retargeted advertising is a powerful way to reengage customers who have interacted with your brand. It helps businesses reach visitors who don’t convert right away. While you want every person who interacts with your business to convert, that’s not always the case. This is because the buyer’s journey is not as linear as business owners would …

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Social Media

7 Ways to Attract Customers on Social Media

What is the best place to look for your audience? The answer is obvious: social media. No less believable is the fact that advertising does not have much power there, to the great disappointment of many adherents of traditional marketing methods. With that being said, you can easily attract customers on social media. It is …

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Social Media

A Guide to Creating Social Media Cover Photos

A valuable element to many social media platforms is the cover photo. They present the largest visual area on your social media profiles and create a lasting impression. Whether you’re using Facebook, Twitter or LinkedIn, you should know that each social network is different. Here’s a guide to creating powerful social media cover photos. Know Your …

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Blog

Email Marketing

Marketing Strategies

Social Media

Video Marketing

How Often Should I Publish Content for Social Media, Blogs and Emails?

Let’s face it– blog posts, social media posts, and emails are like a doorway to a website. But there’s always a lot of confusion when it comes to the frequency of posting new content for each of these channels. The first question that comes to every marketer’s mind is: How often should I publish content? …

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Blog

Email Marketing

Marketing Strategies

Social Media

Video Marketing

Practical Tips on Repurposing Content to Boost Exposure

In a frenzy to write as many words and blog posts as possible, marketing specialists at times lose their focus on one of the most important and widely suggested strategies – repurposing content. When a content writer repurposes their content, they have the opportunity to make their old content better. They can also save themselves …

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Social Media

You Shouldn’t Use Social Media If…

As social media continues to become more popular among the masses, many marketers have had no option but to adjust their marketing strategy. This massive pool of easy-to-reach prospective clients is simply too great to let pass by. For instance, how many ads have you come across on Facebook alone? Well, your guess is as …

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Social Media

10 Free & Low(ish)-Cost Social Media Automation Tools

Social media management can be a challenging undertaking! Not only can it consume a lot of time, but it also takes an ample amount of creativity and knowledge on the best times and platforms to use for posting content. It can become a full-time job, if you let it. Social media management also has a …

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