Digital marketing is here to stay. More and more businesses can engage their audience in real-time by using digital marketing strategies.
Today, you can craft an email and send it out to thousands of people without spending a dime. That’s just one example of how powerful digital marketing is. As the world of marketing continues to evolve, businesses and professionals should be aware of the impressive digital marketing statistics out there.
A well-executed search engine optimization (SEO) campaign can be a major boost for your business. Your goal is to attract customers and convert them into leads and sales. SEO is the practice of driving potential customers to your website, through sites like Google, Bing and Yahoo. Here are some SEO stats you should keep in mind:
1. Google gets over 3.5 billion searches per day
Since Google was founded in September 1998, the search rate has skyrocketed! In the startup phase, the growth rate stood at 17,000%, which was phenomenal. Today, the growth rate has stabilized to 15-20% per year. It’s estimated that Google processes approximately 40,000 searches every second, translating to over 3.5 billion per day and 1.2 trillion per year.
2. SEO can give a conversion rate of 14.6%
Business owners and marketing professions place a high value in using marketing tactics that generate great results. Most leads that come from search engine optimization have a conversion rate of 14.6% on average. On the other hand, traditional strategies like direct mail and print ads have an average conversion rate of 1.7%. Based on that statistic, SEO has a 759% better conversion rate than traditional marketing.
3. 87% of shoppers conduct their research online
You’ve heard the term Cyber Monday or Black Friday. Nowadays, tech-savvy buyers are taking their shopping online. Most of them do their shopping on marketplaces like eBay, Amazon and other online platforms. Out of these, 71% do their shopping via mobile devices. This means retailers will have to move their products online to remain relevant.
4. Over 60% of marketers believe creating relevant content is an effective SEO strategy
One of the key pillars of an SEO strategy is creating relevant content. In the past, most people squeezed keywords into their content to make appear at the top of the search engines. If you want your site to rank high, you should produce quality content. And when you use keywords, you should ensure they are natural and relevant and avoid “keyword stuffing”. If you’re starting your SEO journey today, it is important that you come up with quality content.
5. 61% of local searches will contact the local business
Google favors local content because it adds more value to users. As a business owner, you should know the local audience. You can use tools like the Google Keyword Planner to find phrases that describe your business. Also, you should pay close attention to long-tail keywords. These will help you reach the top page of search engine results. It’s estimated that 74% of internet users conduct local searches. Out of these, 61% contact the businesses to buy goods or services.
Digital Marketing Statistics
Digital marketing is changing at breakneck speed, making it difficult for businesses to keep up. Although traditional marketing is still important for growing your business, you should not overlook the benefits of digital marketing.
Here are some crucial digital marketing statistics which are important for your business.
1. More than 10% of the searches are voice-activated
Voice-activated searches continue to grow due to the increasing number of mobile devices. It’s estimated that by 2020, more than 50% of the searches in Google will be voice-activated. About two years ago, 15% of households in the US-owned a smart speaker. This number is expected to rise to over 50% by 2022. According to Google, 52% of users keep the voice-activated speaker in the living room, 25% in the kitchens and 22% in the bedrooms.
2. If the web page takes more than two seconds to load, the bounce rate increases by 20%
Page load time is one of the ranking factors for Google. This metric can have a knock-on effect on your sales revenue. In one study conducted on Amazon, the researchers found that page load speed has a tremendous effect on the conversion rate. When the page loads in just one second, you can get more than 12% in additional sales, compared to slower pages.
3. Location-based marketing is set to grow to $24.4 billion
In recent years, global ad spend has grown significantly. Most analysts estimate the annual spending in ads to increase by 4.7%. This means the annual revenue for ads could reach $329 million in the coming year. When it comes to location-based marketing, the ad spend is expected to grow to $24.4 billion.
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Content Marketing Statistics
Content marketing is a proven way to drive traffic and brand awareness. It is also a great way to stimulate lead generation and sales of products and services.
If you don’t know where content marketing is moving, here are some statistics you should look at.
1. Approximately 40-42% of Business-to-business marketers are effective at content marketing
When you implement a content marketing strategy correctly, it can bring dramatic results for your business. While it takes time to become an effective B2B marketer, you can reap huge rewards in the long run. If you understand the target audience and then create content that meets their needs, you can increase sales. The idea is to give visitors valuable content before they buy anything. You have to be patient to nurture a stronger relationship with your customers.
2. 78% of customers will trust your business when you have customized content
While custom content may sound like a fancy word, it’s what helps to reinforce your brand. Your goal should be to communicate the value of your product and create new opportunities. Although you can use the content to convert new prospects, the content should be used on existing customers.
3. Traditional marketing is 62% more expensive than content marketing
When you invest in content marketing, you’ll get three times more leads. With this in mind, you should weigh your options on how to balance the two. This can be done in many ways from email newsletters to blogging. Make sure you add value to customers and they will appreciate your existence. As a smart marketer, you should not put all your eggs in one basket.
4. Conversion rates are higher in content marketing
We can’t deny that there are numbers behind content marketing. In one study, the researchers found that content marketing increased the conversion rate six times over compared to other methods. About 70% of startups are happy with their content marketing efforts. Content marketing allows marketers to operate with transparency and to connect better with potential customers.
Our Digital Marketing Statistics Summary
Now that you understand the significance of the above digital marketing statistics for your business, you should come up with a smart strategy. These statistics illustrate the emerging picture in digital marketing with an emphasis on SEO and content marketing. They can convince even the biggest skeptics. Be sure to follow them to attract, retain and convert customers. And, if you need assistance with your digital marketing efforts, let us know by filling out the contact form below!