In the first part of this post, I’m going to explain how to write a good blog post. Once I’ve explained how to write a good blog post, according to what search engines like Google are looking for, I will visually show you what I’m talking about.
1. You Need A Topic You’re Interested In
Do you have a passion for cooking and are so excited about your amazing creations that you want to share pictures and stories about it? Is your brain boiling over with great commercial real estate advice, stories and facts that you want to share with others? Are you a serious movie enthusiast/critic? What do you REALLY have a passion for? Well, write about it. If you want to be a good blogger you need to write about something you’re truly interested in. The topics you feel most passionate about are the ones that will be most valued by your audience. If you think your topic is boring, then those who read your blog posts will be even more bored. I’ve written many blog posts over the years, and the ones that got the most activity were the posts that I felt the most passionate about. So, figure out what it is you care about, and then start writing!
2. Write Enough Words, But Not Too Many
This number is debatable. You can actually get away with writing only 350 words for your post, but many SEO gurus, myself included, recommend at least 500 words. The reason for this is because Google will read your article, and it needs to be certain what your talking about, so it can properly rank the article in a Google search. The more copy you have, the more Google can read, and the more successful you will be at informing Google of what your article is all about. Google can get the gist of what you’re talking about with just 350 words, but it’s better to play it safe and write a solid 500 words, just to make sure Google is clear about your topic. If you want to write more, go for it. I would actually recommend writing more that 500 words. Now, if you get to 3,000 words, be aware that most people probably won’t be too interested in reading that much text. It’s commonly accepted in the SEO community that 1,000 words is a good length. It’s long enough for Google to know for sure what you’re talking about, but it’s not so long that people will get tired and stop reading. If you have significantly more than 1,000 words, consider breaking your blog post into a two-part series.
3. Include Headers in Your Blog Post
Headers are super important for two reasons. The first reason is because they break your article up, making it easier for the reader to follow along. Have you ever seen a blog post that was 1,000+ words and it had no headers in it? It’s terrible. People are more likely to read an article that is broken up into logical sections. The second reason, which is just as important, is because Google will read the headers in your blog post, to see what you are talking about. If your headers are well crafted, you can influence Google to boost your rankings, which will be really good if you want people to come across your website while doing Google searches.
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4. Have a Keyword Strategy
This is one of the most important aspects of your blog post. If you wanted someone to find your blog post because of a Google search, which you should, figure out what you would expect that person to be searching. For this blog post you’re reading right now, I decided to focus on the keyword phrase of “How to Write a Good Blog Post.” Most of the time you will only want to focus on keyword phrases that are two or three words long; so my keyword focus for this blog post is a bit long, but no matter how short or long it is, you need to figure out what you expect people to search. I could have made my keyword focus “Blog Post” but I think that would be too vague. Lot’s of articles out there focus on “Blog Post,” so it would be more difficult for me to out rank all those other articles. Once you’ve identified the best keyword focus for your blog post, make sure you include it throughout your article. There are six places you want to make sure to include your keyword focus:
- In the title
- In at least one of the headers
- Throughout the copy
- In the alt tag for your image – On the backend of your website, you should have the option to add some “Alt Text” or “Alternative Text” to your image. Google pays attention to this, so make sure you include your keyword focus into that text for your image.
- In the meta title – You know when you search something in Google you get a page of results? For that search, Google shows you 10 results per page and each result has a blue colored text for a title, and then it has some black text for the description of what that page is about. The blue title text is called the meta title. You can set the meta title for your blog post on the backend of your website. Make sure to include your keyword focus in there.
- In the meta description – The meta title, which you just read about, is the blue portion of the text in a Google search. The meta description is the black text in the Google search. Include your keyword focus in that section. Again, this can be set in the backend of your website.
Summary of How to Write a Good Blog Post
There is certainly more advice I could give on how to write a good blog post that’ll show up in a Google search, but if you follow the concepts talked about in this article, your post should be in pretty good shape. Just as a review, make sure to write about something you truly care about, write a good number of words, include headers in your post and include your keyword focus in the six areas mentioned above. Now, check out the image below to view a visual SEO dissection of this blog post.