Facebook and Google ads will increase your spread of information and offer reminders to curious buyers. This is intriguing to any business looking to grow. But it can be confusing to grasp just when you should be using Facebook ads or Google ads.
Usually, this is the point where you may want to bring in a Facebook ads agency like Strategic Media Inc. or Joshua Lyons Marketing. But, if you are tackling the job yourself, or you’re just curious, here’s a helpful guide to understanding when you should be advertising on Facebook or Google.
Great questions to ask yourself are:
- Which one is better for my budget?
- Can I do these myself?
- Which one is better for the industry that I am in?
- Which one has a better conversion ratio?
Facebook is a popular site to advertise on for many reasons. However, the main appeal of Facebook advertising is cost-effectiveness and the ability to target your audience precisely. Before you start posting ads, you have to figure out your campaign objective. This could include:
- Driving more traffic to your site
- Increasing sales
- Brand awareness
Once you figure out your objective, all you have to do is tell Facebook about the audience you would like to reach. Facebook has what’s known as “custom audience parameters.” This allows you to correctly reach your target audience and avoid wasting time and money advertising to people who won’t be interested in your products or services. Your Facebook ads agency can help explain this process further.
Pros of Facebook Ads
- Your ad campaigns are easily trackable, and you can see the results.
- Your site will almost immediately get more traffic to either your blogs or landing pages.
- There are more detailed targeting options (i.e., income, demographics, age, gender, places where you used to live, and where you currently live. Those are a few of the many options available to you.
- Facebook ads are more user-friendly and more comfortable to set up than Google AdWords.
- Pictures and videos are used to capture your audience’s attention, allowing you to target your audience and sell your product or services.
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Cons of Facebook Ads
- If you reach the target audience too soon, it will lower your targeted conversion rate.
- Unless you choose to have a lifetime budget, you cannot determine the days or times that your ads are shown.
- If managed incorrectly, you have the potential to waste money & spend more than expected with not enough conversions to receive a positive ROI.
Like Facebook ads, Google ads also help you reach your target audience. But where Google ads can stand out from other social marketing efforts is the consumer’s intention on Google. When people log onto social media sites, they do not want to be pitched to. But, someone on Google has the intention of finding a product, service or answer. This means people feel more inclined to click on your ads. They want your assistance with something. Disguising your ads on Facebook is unnecessary if you would benefit from Google Ads. Google ads are very straightforward; you’re trying to sell a product or service.
Pros of Google Ads
- Just like Facebook ads, results can be instantaneous. Where SEO can take up to one year, the results can be instant, depending on your bid strategy.
- Setting up a campaign can be quick. There are many facets to setting up the campaign, i.e., campaigns, ad groups, keywords, and ads, deciding on your budget and writing compelling ad copy to snag your searcher’s attention.
- With Google ads, you can test which keywords work, what does not learn about your target audience and which landing pages work.
- Google ads are trackable, and you can measure the results.
Cons of Google Ads
- You get charged every time someone clicks on your ad, so if the person still does not intend to buy and just visited your site, you still get charged.
- If you are in an industry with high competition, the cost per click can be too high. If your bid strategy is not high enough, your ad could get to the second page, which means you do not exist.
- Ads are restricted to the number of letters and numbers (characters) you are allowed. This means that you must have a compelling title, URL and ad copy with as short of words as possible.
The Difference Between the Two
Google ads are for your audience to find you, whereas Facebook ads help reach your audience. As stated above, user intention also differs between the two sites. This is where it’s vital that you know why you’re advertising and whom you want to advertise to. Budget is also something to keep in mind when comparing the two platforms. Facebook is more cost-effective when looking at how much you pay per click, also known as PPC.
When to Use Each
It’s best to reach out to a Facebook ads agency if your goals include things like social following or brand awareness. On the other hand, if your objective is to sell products, Google ads could be the best fit. But don’t underestimate the power of both. If you don’t have to decide between the two, you definitely shouldn’t. Utilizing both platforms can serve different aspects of your business.
My name is Hailey Gilbert, and I work as an SEO content creator with Strategic Media Inc. for over 1 year. We specialize in many services including, web design, digital marketing, and search engine optimization (SEO), software development and all social media ads. Writing is one of my passions, and I’m excited to further grow within the company and look forward to the future of Strategic Media Inc.