If you’re reading this article, you’ve taken the plunge (at least, showed an interest) to build your brand. At times, it can be challenging to develop your business model. This is mainly because you can easily get lost in the overflowing marketing techniques. You may not know it, but the easiest way to build your brand is to ensure excellent content creation.
High-quality content can mark a business out as something unique. It builds trust, while also being engaging and educating for your consumers. Effective content creation can also benefit the construction of identity to contextualize your business. But, many businesses fail to realize the might of branding, especially in the current digital world. As a result, creativity and thought come across as commodities that aren’t always valued as they should be.
Although content creation is quite often overlooked, there’s never been a better time to use it as a branding tool. Content marketing is not only beating traditional marketing techniques but also lets personal brands have more leverage.
But What Is Content Marketing Anyway?
Content marketing is a set of marketing techniques based on the creation and/or distribution of information useful to the consumer in order to gain trust and attract potential customers. It does not directly promote a brand. Instead, content excites interest in its offers, generating profit in the long run.
“Content” refers to some sort of information that is expressed through a medium. It includes social media posts, podcasts, blogs, and other materials used to represent your brand.
The main benefits of content marketing are:
- Improved brand reputation
- Brand awareness and visibility
- Greater influence
- SEO boost
- Increased conversion potential
Since ads no longer domineer as the main marketing approach, content marketing becomes an essential component when you build your brand.
Tips to Build Your Brand with Content Marketing
1. Write an E-Book
Ultimately, the goal of content marketing comes down to producing valuable material for your potential customers. Writing an e-book is a nice opportunity to reach the target audience and win it over with your profound knowledge of the niche.
However intimidating it may seem, E-books are actually highly useful for business development. They don’t have to be 400 pages long or become a world-changing piece of literature. Just use your writing skills to the best of your abilities.
2. Blog Weekly
Blogging is about sharing a more personal side of your business. And your blog is the central hub from which you interact with your audience. With that being said, it’s a great way to effectively build your brand. Many companies practice blogging. Here’s an example of a photo retouching blog from one of the popular sites.
It doesn’t have to be too personal since the main goal is to boost your brand awareness. That said, a blog can also be thought of as your article or news section of your website.
But why is it so important to post weekly? Well, since you need to reach as many people as possible, your blog should be visible on search engines such as Google or Bing. If your website is stagnant, the chances of ranking well on search engines is much lower than it could be. And this is the whole point of weekly updates.
If regular blogging is too much for you, consider buying guest posts from services like Adsy. Not only will you get 100% custom articles from professional writers, but you will also get quality backlinks to boost your SEO.
3. Interact with Your Target Audience
Keep in mind that your potential customers also use the internet to find solutions to their problems. Hence, you should not underestimate various platforms that people use to ask and answer questions.
Helping people with the most urgent questions is a goodwill gesture. It also shows your extensive experience in the field. In the meantime, you are gaining an online presence, working on building trust along with promoting your brand.
Check out various question-and-answer platforms. For example, Quora is a great example of such a resource. Sign up, pick a topic you need, and start helping people, whilst making unobtrusive mentions of your brand. However, be subtle when including links to your website. There is nothing worse than being spammy. Remember, you are not selling. You’re attracting an audience.
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4. Use Social Media
Excellent branding is not only about putting forward a valuable offer. To gain a reputation and build your brand, you need to be visible, easily accessible, have hands-on feedback and quick customer support. Is there a better place to do this than social media?
According to statistics, 90% of brands use social media to increase brand awareness, so you can count on social media presence to help you in your branding efforts. Not only will you be able to provide your customers with valuable content, but you will let your brand speak for itself.
On social media, engagement is key to your growth, so you need to encourage it by providing your clients with hand-picked content.
5. Start a Podcast
Besides the visual part, your brand needs a voice. Currently, podcasting is one of the fastest-growing types of content. According to an Edison Research survey, more than 50% of U.S. adults use podcasts on a regular basis. Hence, podcasting has immense potential in terms of reaching a wider audience.
Additionally, your podcast is an owned channel where you are in charge of your brand’s message. This enables you to position your business in the best light.
On top of that, podcasts are more personal than cut and dried, carefully curated ads. Being a private medium, they let you directly influence your target audience. However, it doesn’t mean they have to be impromptu. Even if you compile a general script, you still weave in a human element to your brand.
6. Make Your Content Original and Distinctive
Last but not least, authentic content is a non-negotiable ingredient to effective digital marketing. Original content refers to any type of material that is generated in a way that’s never been made before. Long story short, it skyrockets your SEO ranking, thus making your brand more visible.
Good luck trying to rig the system with copypasting. The Hummingbird update is the main guardian of originality. It allowed Google to improve semantic search by placing greater emphasis on natural language queries as well as the context.
You’re Ready to Build Your Brand!
The promotion of your personal brand has never been more important. On the bright side, it has never been easier than it is in this day and age. The digital space offers endless opportunities for a successful marketing campaign.
However, the best marketing uses original and engaging content. Content marketing and digital branding can be implemented separately. However, like milk and cookies, they complement each other perfectly. In order to succeed with your business, never underestimate the power of valuable and relevant content.
Author Bio: Marie Barnes is a writer at Gearyoda. She also does some photo retouching work at Photza. She is an enthusiastic blogger interested in writing about technology, social media, work, travel, lifestyle, and current affairs.