Search engine optimization, or SEO, can be very tricky to figure out. With Google changing their algorithm as frequently as they do, it can be difficult to effectively practice SEO. It may be easiest to hire an expert to help you implement SEO into your marketing strategy. But what SEO company should you use? Which companies provide great value for a fair price and which companies should you avoid at all cost? This blog post will tell you what to look for as you start your search.
The Best SEO Company Should:
Provide You With Proven Results
The best SEO companies can prove they get results. They may publish case studies about their clients’ success. These case studies will clearly demonstrate how they helped boost the client’s website rankings and traffic. Many great SEO companies don’t have case studies published on their website. That’s fine. If that’s the case, then request to see an example of their results. A good freelancer or company should be happy to provide an example of how they helped their clients. If they can’t show any proven results, they probably aren’t worth hiring.
Share Their Customer Testimonials
Customer reviews and testimonials are great tools to use when trying to find the best SEO company. You’ll get an excellent idea of what past or current clients think of the SEO company in question. You should also make sure the company actually has previous clients to provide reviews. If the company doesn’t have reviews or testimonials posted on their website, you can search for their company name on Google. They should have Google Reviews for their company. If they don’t have any Google reviews, that would make the company seem inexperienced. If you do a Google search on the company name, you should see their “Google My Business” page. This will look very similar to the inserted screenshot of our company.
Provide the Services You Need
There are many different aspects of SEO. Make sure the SEO company you invest in is able to provide the services you need. Some companies may only provide services that deal with on-site SEO. While this will help you see results, you may be interested in practicing off-site SEO as well. It’s important to make sure the SEO company you work with can help you practice any SEO tactic you are able to use with your website.
An SEO Company Should Not:
Provide Bad Customer Service
The best SEO company will be one that provides great service to their clients. If the SEO company that you are considering acts unprofessional in any way, you may want to reconsider hiring them. The company you work with should have high integrity and give you no reason to question their motives. They should also answer your questions very patiently and thoroughly.
The SEO company you hire should also be very friendly. You shouldn’t hire anyone you don’t enjoy interacting with. They are providing you with a service so they should treat you with respect and act professionally.
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Promise Unbelievably Fast Results
SEO does take a fair amount of time to start showing results. If an SEO company promises you will see immediate results when you hire them, that’s a red flag. There are many different factors that affect the time it takes for your website to show results from SEO. Results can sometimes be unpredictable due to varying factors in Google’s algorithm. The best SEO company will notify you that you will see results from their services, but they will be honest about the amount of time it will take. A general rule-of-thumb is to expect results in about 3-6 months. However, keep in mind that you may see results in as little as one week or more than six months.
Avoid Providing Reports Regularly
Investing in assistance with practicing SEO would be a waste if you don’t know the progress your website is making. Typically, companies should meet with their clients anywhere between once a week to once a month. You may not want to meet as often as once a month, but the company should provide you with reports on your website. Seeing the benefits of SEO is a large part of why an SEO company is hired. If the company that you are interested in hiring is not wanting to provide you with reporting, then you should keep looking. They should also be flexible with your schedule when setting a time to provide you with the reports.
The best SEO company will provide you with great customer service and reports on a regular basis. If you sense any lack of integrity or notice the negative things above, you may want to reconsider hiring them. Hopefully, after reading this blog post, you are confident that you will find the best SEO company.
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