So, you’ve decided to write a great biography, opened your laptop, and nothing happens. All of the words and sentences you had been storing in your mind for months suddenly disappear. Instead, you squander four valuable hours gazing at a blank Word Doc until finally admitting that writing a bio isn’t worth your effort.

Finding a natural method to convey your professional experience and displaying yourself as a trustworthy, competent, and appealing individual requires a lot of work and may be intimidating for many individuals. But, having a great bio can really help from a marketing perspective. So, to make the process easier, we’ve written this blog post and hope you find it useful.

What is A Perfect Bio?

A bio is an account of someone’s life, career experience, educational background, accomplishments, and skill set. As opposed to a curriculum vitae, a bio highlights critical elements of an individual’s life, such as their unique set of skills, specifics of their working experience, significant initiatives they are participating in, and an assessment of their personality. The biography should be authoritative and represent a person’s degree of professional experience and accomplishments. To be valuable to the intended audience, the material should be written in the third person rather than the first.

Types of Biography’s

A bio can be as short as a few words or as long as a page… or even a book, depending on the objective. For instance, if you are planning to appear at a business conference, the event organizer may ask for a brief bio ranging from a few lines to a paragraph. It serves as a point of reference when you are presented to the audience. A bio can sometimes be more than a page long, particularly on professional social networking platforms like LinkedIn. LinkedIn enables individuals to put as much detail in their bio as they like. That allows them the space to put in all of their professional qualities. This includes considerations such as an intro to who they are, professional qualifications, work experience, a list of ventures they’ve worked on, and their occupational goals.

Virtual introductions

There are several reasons why you might write a great biography but make sure it’s near to perfect. It needs to be clear and tell everything about you, your career growth, occupation, experience, project history, and what else may be relevant. Before we venture into the details, let me tell you that this article is divided into three parts. Each part will tell you how to write a specific bio. Starting with a short bio, which is fewer than 150 words. Then moving towards a long bio that is fewer than 750 words. And finally ending with an author’s bio.

Part #1: How to Write a Short Bio?

Short bios are brief biographical paragraphs used to introduce individuals. They are frequently seen on social media accounts, personal websites, and business team directories. Short bios are generally used to offer a review of an individual’s achievements, a synopsis of their professional background, and a summary of their professional aspirations. Because your short bio is typically the first (and perhaps only) item a potential employer, customer, or contact reads before choosing whether or not to contact you. It must be factual, insightful, and memorable. But writing a short bio might appear to be a difficult task. Here are some instructions to help you develop an excellent short bio:

Select a Voice That Suits You

Choosing a voice is the first step in composing a short bio. Selecting a voice for our purpose entails selecting whether to write in the first or third person. When composing in the first person, you use the words “I” and “me,”. Whereas when composing in the third person, you would use your name.

For example, if you’re writing a little casual bio for your Twitter page, first-person might be a good choice. On the other hand, if you’re uploading a bio to your corporate website and all of your colleagues used third-person in their paragraphs, you should do the same. Because your voice should properly portray who you are as a person, you may want to change your voice to be more professional, humorous, cheerful, or reserved.

Mention Your Name and Job Title

You should include your name and current work position in the opening sentence of your brief bio. For instance, “Jessica Whitney is the Senior Sales Manager for Daffodils Street Creations,” maybe the first line of your bio. If you are looking for work, you might include your most recent title or your university major. For instance, “My name is Peter Goodwin. I am a recent college graduate with a Bachelor’s Degree in Business Marketing and Merchandising,”

Explain and Clarify Your Philosophy

Following your introduction, you may choose to discuss your personal or professional purpose statement. This should give you a response to the question, “Why do you do what you do?” Helping others, caring for your family, or trying to make the most of your opportunities may be part of your philosophy. Your professional philosophy might be about broadening your knowledge, giving back to society, or acquiring new skills. Your philosophy should accurately convey to your audience what is most important to you.

Tell Your Audience About Your Achievements

Typing out bio on a computer

Preparing a brief bio is comparable to writing a resume in that you want to showcase your professional achievements. You must, though, present them in a way that every audience can comprehend. You should describe yourself as a “multi-talented visual designer who received the 2019 Castille Award for creative quality and innovation” rather than a “Castille award-winning visual artist.”

Even if your audience is unfamiliar with your industry’s accolades, positive phrases like “innovation” will likely elicit a favorable response. Because you will most likely not have enough space to mention all of your past achievements, you should pick the most strategic ones to highlight. Concentrate on honors or recognition that relate to a wide range of professional abilities or that attest to your competency and expertise.

Introduce Yourself

Writing a brief bio is essential in introducing oneself to possible companies, customers, or acquaintances. Your brief bio has the ability to assist you in creating favorable impressions that can influence your professional progress and success. If you want to learn how to create great short bios, you must first understand what to include and what a successful short bio looks like. These steps will help you create a perfect short bio. Just keep them in mind, and you will be good to go.

Related Blog Post: How to Connect With Your Audience 

Part #2: How to Write a Long Bio?

A long bio, also sometimes known as a personal biography, is a brief introduction that summarizes your career achievements, qualifications and schooling, and other facts that define you. Personal biographies are frequently used when applying for jobs to offer hiring managers a summary of why you are the best candidate for the job. They may also be found on social media platforms and professional websites. Getting started with your long bio is one of the most challenging tasks. Allow yourself enough time to concentrate so you can incorporate all of the facts you want to express in a concise and efficient manner. Follow these instructions to write a great biography that will pique the interest of prospective employers while also telling them about yourself.

Start With a Real Introduction.

This is one of the most crucial aspects of learning how to create a personal biography. Always begin with your given name. Many individuals miss this crucial step while learning how to write a long bio. People must first discover who you are before they can learn what you do. Keep in mind that the most important information should be in the first sentence. Keep the first phrase brief and to the point, either by summarizing what you do at a high level or delving more into your specific job. Aim to explain yourself in a professional… but still in a human way.

Include your passions, ideals, and overall attitude on life after a powerful introduction line. Also, attempt to answer queries like as, “What can you contribute to a certain job or company?” or “What are your distinctive skills?” What elements contribute to your success? What values shaped you into the person you are today? Include any important information such as your current job title, the industry in which you work, and the scope of your job’s tasks.

Gentleman writing in a notebook Remember the word count for a long bio.

When you begin writing a bio, deciding the length may appear to be an afterthought. Nevertheless, it is something you should consider before you begin writing — and your optimum word count may vary based on your primary topic. In terms of SEO, the more words you utilize in your long bio, the better. If you’re typing out a profile’s bio area, figure out the word or character limit – that’s how lengthy your bio ought to be. Suppose you’re creating a biography for your website; the closer you can get to 750 words, the better. That would be considered the perfect word count for a long bio.

Use third-person language

When understanding how to create a bio about oneself, this is among the most typical steps you may encounter. While it may feel weird at first to talk about oneself in the third person, there are several very apparent advantages to doing so. Composing a bio in the third person lets you incorporate your full name throughout the bio, which is beneficial for SEO. This informs search engines that this lengthy, unique, and well-written piece of information is about you.

While it is vital to make your name evident, in regards to search engine optimization, don’t go overboard with it. When creating a bio, never overuse your name or incorporate it in an unprofessional way. Instead, only use your given name when applicable. If you use your name too repeatedly, search engines may suspect that the content is suspicious/spammy – or that it is poorly written.

Compose a Story, Not a List

It’s tempting to make the mistake of rambling off accomplishments while creating a lengthy personal bio, but that’s what your CV is for. Your bio should go beyond your achievements and get to the heart of who you are and what you stand for. That may appear to be a complex task, but with a bit of forethought, you can pull it off. You may grasp how to create a bio from a technical viewpoint, but viewing it through this lens will serve as a guideline for you in the future. Ask yourself, “Who will be reading the bio?” or “What are the major takeaways to convey to the reader?” and “What experiences best demonstrate those main points?” Make your biography into an engaging tale for your readers.

Those who have perfected the stages of composing a bio devote a significant amount of time to this task. When you tackle writing a bio like a tale, you give yourself the chance to stand out from the crowd and genuinely connect with the audience.

Link Your Work or Portfolio

You likely have samples of your work that is relevant to the audience learning about you. Allow your long bio to serve as a promotional tool in addition to providing an intro to who you are and what you do. Many individuals want to learn how to create a good bio, but they don’t spend enough time studying how to utilize it to promote themselves. Include links to your product, company, or service to do this.

Man trying to write a great biographyFocus on Your Story

Avoid being too pushy about it because no one wants to read a blatant sales pitch when they’re attempting to learn about a person. Discuss the product, company, or service in a way that allows you to convey your narrative naturally. These links should supplement and illustrate what you’re currently saying. This should not be a diversion or detract from the main point of your tale.

We’ve all struggled with how to create a long bio that isn’t overly self-promotional or falls flat on humility. Creating a professional biography that piques the reader’s attention might be complex. And optimizing it for search engine exposure might make your work much more challenging. Follow the steps mentioned above and create a perfect long bio for yourself.

Part #3: How to Create an Authors Bio?

Very few writers consider it, and even fewer publishing guidelines discuss it; but, the “Author Bio” section has an influence on sales, credibility, book promotion, and social networking sites. “Author reputation” is frequently identified as one of the most important criteria influencing a book purchasing choice. Readers will buy and read your book if they see you as an expert in your book field. An excellent Author Bio is one of the finest methods to be perceived as an authority. Writing about oneself is a chore that many people, including full-time writers, avoid. Don’t make this blunder. A few easy actions can result in an excellent bio that will pique the interest of potential readers. Here is how you can compose a great author’s bio:


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Mention Your Qualifications Concerning Your Book’s Topic

It is critical to demonstrate your qualifications in the subject matter of your book. For instance, if you’re composing a book about proper nutrition, include information such as professional degrees, nutrition courses or achievements, places you’ve served, accolades you’ve received, and so on. Any certificate that indicates your authority and reputation in your field will suffice. If you’re stuck on what to say about yourself, keep in mind that the goal is to make it apparent why the reader should listen to you. What credentials do you have that indicate your seriousness to the audience?

This is more difficult for various sorts of books and authors. If there is no obvious method to indicate direct authority or credentials—for instance, if you authored a mystery or a romance novel—do not make stuff up or try to “create” authority. Pay attention to the rest of the author’s bio.

Include Activities That Provide Credibility or are Intriguing

You should also mention things you’ve done in your life, particularly if you lack clear credentials and authority in the book’s subject area. This will assist your readers in understanding why they should invest their time and money in learning what you have to say. If you have anything unique about yourself or your life, even if it isn’t entirely relevant, you should consider including it in your bio. If you don’t have any qualifications or intriguing things to offer, you may always include your passions and interests. Anything you love doing, writing about, or consider a pastime, mainly if it is related to the book.

Woman reading a biography on her computer

That being stated, do not rant on and on about topics that are uninteresting to the reader. Put yourself in the perspective of your readers and think, “Does this fact truly matter to anybody other than me?”

Mention Any Works You’ve Written as Well as Your Website

Make sure to include any previous books you’ve authored, particularly on that subject. Even better if you’re a successful writer (New York Times, Wall Street Journal, or even Amazon) or have received prizes. If you’ve received several awards and mentioning them all is becoming tiresome, opt for simplicity instead. Simply stating, “Steve Grayson is an award-winning novelist whose works include…” is sufficient to demonstrate to your audience that you know what you’re doing. If you have an author webpage, author page, or anything that helps market your brand, put it at the foot of your description.

Use Third-Person Language

Even if you’re writing it, it’s better to write it in the third person so that it may be readily shown (or readout) elsewhere. It also helps your bio sound more competent – and genuine. So, instead of saying, ‘I’ve published novels in…,’ say, ‘Branca Book has published stories in…’

Keep Your Bio Short and Exciting

While your readers want to learn more about you, they don’t want to be bored or hear pompous boasting about how amazing you are. If your bio is overly lengthy or full of exaggerated successes and accolades, it will turn off your readers and make you appear less genuine. Generally, if you keep your word count below 500 words, you’ll be fine. Anything more than that indicates that you’ve gone on for too long about your achievements, personal affairs, or both. Reduce it to the most crucial and intriguing elements.

Final Thoughts

There are several reasons why you would want to construct a professional or personal bio. A bio might be included in your CV, company website, portfolio, or job application. A bio should summarize your most significant accomplishments, qualities, and credentials throughout your career growth. So, are you prepared to compose the ideal bio? I am sure you are! Please remember that the ideal method to construct a relevant and authentic author bio is with great attention and consideration. If necessary, rewrite multiple times. The goal is to pique people’s interest in you and spark their curiosity about you. Therefore, make sure it does that.



Joshua Lyons Marketing, LLC was established in 2015. Since that time we have provided digital marketing services to business and professionals. We help our clients increase their online exposure as a means to increase sales and revenue. Our core services include search engine optimization (SEO), website development and content creation. We also provide other online marketing services, such as email marketing, marketing consultations and various types of advertising. Our team is based in the Milton, Pace and Pensacola, Florida area. However, we work with clients throughout the United States. Read More



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