In 2019 we were hired to build a website for Pastors Workshop. At the time, they primarily focused on selling sermons and other documents to be used by bi-vocational pastors. However, the company quickly evolved to provide more than just sermon help. As this transformation took place, the website messaging lost cohesion and consistency. As a result, the founders of the company spent the first quarter of 2021 on more clearly defining their message and revising the copy and design of the homepage accordingly. The company name is now “Pastorsworkshop” and the homepage is more effective than it previously was.