Keeping updated on digital marketing trends can be tricky, unless, of course, you know where to go to get the most up-to-date and reliable information available. In this post, we’ll explore the top 22 digital marketing resources worth following in four popular formats; blogs, podcasts, video and social media gurus. By the time you’ve reached the end, you’ll be equipped with an arsenal of valuable go-to options that will keep you in the know when it comes to digital marketing.
Stay Updated on Digital Marketing Through Blogs
If you’re an avid reader, you may be drawn to informational blogs to further your website marketing knowledge. Here are a few of our favorites:
1. The Moz Blog
You may have heard Moz referred to as one of the industry’s leading educators on all things marketing, and for good reason. Founded in 2004, the company has gone to great lengths to establish itself as an expert in the field. Their blog provides a host of how-to articles, actionable insights and tried-and-true tutorials that will escalate your digital marketing efforts to the next level.
2. Content Marketing Institute
CMI fully commits itself to its followers, posting fresh content daily (including weekends and holidays) related to all the latest content marketing news. Their variety of expert writers offer site visitors access to a wealth of simple tips, best practices and additional resources (such as eBooks and whitepapers) that will help you understand the importance of the content you post as part of your digital marketing campaign.
3. Marketing Land
Marketing Land is another blog that posts daily, noting the latest trends and top stories related to every aspect of digital marketing. They are sure to attend all of the hottest marketing events to make sure that they don’t miss a beat. They share recognition with their sister publications MarTech Today and Search Engine Land.
This blog offers practical resources and advice that can help brands to ensure that they stand apart from their competitors by following best practices and educating them on the latest trends. The thing that sets this blog apart from the others is that it frequently dives into more niche industries, offering visitors a more personalized approach for their digital marketing plans.
The Hubspot blog boasts millions of monthly visitors and has earned the reputation as one of the most popular marketing blogs available, to date. Their two separate genres (both posting extremely detailed and actionable posts) cover the topics of marketing and sales, respectively. Following their blog(s) and taking action is sure to help you generate some new traffic for your site.
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The Best Podcasts on Digital Marketing
If you’re more of an auditory learner, there’s no end of valuable information you can gather through podcasts (which have grown exponentially in popularity over the past few years). If you want to make your morning commute a learning experience, here are a few top recommendations:
6. Marketing O’Clock
Created by Greg Finn, Google AdWords partner, and Jessica Budde, known for her expertise in Google Analytics, in 2018, this weekly podcast will have you completely engaged in the learning experience. They cover all marketing topics and frequently host real marketers with the most up-to-date information on what’s happening in the industry. Their tagline, “A digital marketing news podcast with puns, rants, and sass” can give you some intel as to why their listeners keep coming back.
7. Community Karma
The main focus of this digtial marketing podcast is to teach listeners how to grow their brands through organic community building. Their approach is backed by case studies and the personal marketing success of the hosts, Erin Jones and Carrie Hill, make them a valuable landing place for those looking to expand their digital marketing game.
8. Marketing Scoop
Started in 2017 by the SEMrush team, this podcast has hosted a wealth of known industry experts, such as Aleyda Solis, Barry Schwartz, and Larry Kim, to name a few. Initially, they focused solely on SEO and PPC, but have since expanded their context to include deep discussions on content marketing and advertising, as well as sharing news, trends and success stories. It’s hosted by David Bain and Judith Lewis.
Hosted weekly by Darrell Vesterfelt and Tim Stoddart, the Copyblogger FM podcast hones in on the important and impactful role that quality copywriting plays in digital marketing success. It doesn’t, however, stop there. The hosts also report on topics such as email marketing, content marketing, conversion optimization, mindset and more!
10. Digital Marketing Podcast
Daniel Rowles and Ciaran Rogers have hosted this weekly podcast for nearly a decade and built a listener-base extending to over 190 countries worldwide. They pride themselves on consistently offering quality information pertinent to the digital marketing industry in an entertaining and engaging fashion, as well as featuring prominent experts such as Rand Fishkin and Jon Henshaw.
11. EDGE of the Web
The EDGE of the Web podcast is a weekly hour-long podcast that’s hosted by Erin Sparks from Site Strategics. They cover a wide variety of digital marketing topics and keep the conversation on point and also entertaining. Each episode covers trending topics and features guest thought leaders within the digital marketing industry.
12. Maximize Your Social Influence With Neal Schaffer
This podcast, by Neal Schaffer, centers around helping marketers, business owners and entrepreneurs get the most out of their sales and marketing efforts. The advice is effectively keeps his audience updated on digital marketing tactics, with a strong emphasis on effectively boosting ROI through social media.
Popular Digital Marketing YouTube Channels
If you absorb your information more thoroughly through visual stimulation, you might want to check out some great YouTube channels that can keep you informed. Here are a few we think you should try:
The main goal of the Ahrefs channel is to teach viewers how to create the best digital marketing strategies in the simplest terms. Host Sam Oh answers a multitude of common marketing questions. You may also want to check out Ahrefs Academy, a 10-chapter course that they offer free of charge that teaches you, specifically, the best blogging practices for your business.
14. Neil Patel
Neil Patel’s channel posts 3 bite-size videos (typically around five minutes or less) per week with a variety of focuses within the digital marketing niche. He has been touted by the Wall Street Journal as a top influencer within his field. In 2006, received the recognition of the “best social media blog” by Search Engine Journal. Starting his channel in 2011 allowed him to expand his reach to help digital marketers make the most of their online presence.
If you enjoyed the Moz Blog, don’t skip out on their YouTube Channel. Their videos are geared specifically at teaching viewers updated digital marketing best practices from the ground up. The videos are very in-depth and, therefore, a bit lengthy, but, if you have some extra time on your hands there is a whole lot that you could learn from watching them!
Brian Dean, founder of Backlinko, has created his YouTube Channel to offer quality, in-depth training to his viewers. The channel boasts over 300K subscribers, and growing.
SEMrush has appealed to an international market with their professional digital marketing tools since 2008. Then in 2014, they decided to take their expertise to YouTube. They publish quality videos focusing on webinars, tips and tricks and tutorials that can apply to businesses big and small. You may want to check out their SEMrush Academy series, hosted by Greg Gifford. It’s complete with 31 lessons that will answer all of your basic marketing questions.
Interested in keeping up-to-date on the top resources for SEO? No problem! Consider checking out our blog post titled The Top 20 Resources to Follow to Stay Updated on SEO.
The Best Social Media Accounts
If you’re not fully ready to dive in headfirst into learning more about SEO, that’s okay! To keep abreast of the new ideas and trends emerging, here is a list of five experts that you should absolutely be following on social media!Here are 22 resources you should absolutely check out, if you want to stay up-to-date on digital marketing best practices! #DigitalMarketing #JLM Click To Tweet
18. Ryan Deiss
- Credentials: CEO & Founder of DigitalMarketer, Creator of the “Customer Value Optimization” tactic
- Find on: Twitter or Facebook
19. Ann Handley
- Credentials: Famous digital strategist, keynote speaker & best-selling author
- Find on: Twitter or Facebook
20. Rand Fishkin
21. Joe Pulizzi
22. Neil Patel
Staying updated on digital marketing trends is an ongoing process that requires constant learning. Check out some of these avenues to keep up with the ever-evolving industry.
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