If you think you are the only person who is going to write about marketing tactics or plagiarism, you will be surprised. That is because there are thousands of writers who have written articles on these topics. And they will continue writing about them for a very long time.

So, why write this article? Because there are so many people writing about the same topics, the risk of plagiarism rises. This means you need to take a few extra steps to make sure you are developing unique content.

Anytime you create content, it is important that it will be a product of your own ideas and thoughts. In this article, we will be discussing content marketing, as well as plagiarism and its forms. We will also share ways to avoid plagiarism in your content for marketing.

What is Content Marketing?

Content Marketing Written on NotebookContent Marketing is a strategy for developing and delivering helpful and relevant information to your audience.

The importance of unique content is growing as the world becomes more digital. One crucial step in captivating and keeping your audience is to check your work for plagiarism. This should be done before it is published to your audience.

Content marketing also encourages your target audience to visit your website, and potentially lead to sales. This can be done through inbound marketing, which takes please when you use content marketing to provide your customers with useful information, that answers their questions, instead of pushing your products or services on them.

Copyright Regulations

When you create something original, your copyrights are immediately assigned to you. No one can ever steal your work without your permission at all, no matter what the situation is.

If they violate copyright laws, there can be legal repercussions. Likewise, you should verify your content marketing strategy through a plagiarism checker. This is to protect yourself from any copyright violations. If your content isn’t verified for originality you may get into serious legal trouble.

Now, let’s have a look at the term plagiarism:

What Does Plagiarism Mean?

Wikipedia defines it as:

“Plagiarism is the representation of another author’s language, thoughts, ideas, or expressions as one’s original work.”

In simpler terms, it is to take material from a website or publication and presenting it as your own without giving proper credit to the original author.

This is not limited to textual information as it can be found in visuals also such as images or videos. There are copyright laws are in place to protect people and their original works.

There are different forms of plagiarism. Such as:

  • Paraphrased Plagiarism
  • Accidental Plagiarism
  • Complete Plagiarism

Paraphrased Plagiarism

Here, you modify the words, structure, and expression of the text before pasting it onto your website. This can be done automatically or manually.

There are many paraphrasers available online that convert the original work into your version in a matter of seconds.

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Accidental Plagiarism

Being a human, there is always a possibility of making mistakes, such as forgetting to cite the source or author. If you use someone else’s quote in your content, don’t forget to offer a cite or link to the page where you found the information. It is a critical step that you should keep in mind.

Complete Plagiarism

Complete plagiarism occurs when you take the entire content, idea, or strategy and copy it, and use it as if it was your own content. It also takes into account your intentions. This means you have deliberately stolen someone’s work to publish as your own.

This is the form of plagiarism that carries the most serious implications.

Poor ReputationRepercussions of Plagiarism

Loss of Trust

If you are found plagiarizing someone else’s work, your readers and your customers will no longer be able to put their trust in you. Even if you create amazing content in the future, your readers will likely always wonder if you stole the content from someone else.

Destroys Reputation

Is there anything more important than reputation to a company or brand? Plagiarism affects the reputation of your brand. It also causes issues with your website or any content you may create in the future.

Loss of Target Audience

Your target audience is always up for something new and interesting that they haven’t seen before. If you copy the ideas of someone else without providing credit or failing to expand upon their original work, your audience may not continue to read your work when they can find it more quickly somewhere else.


If you think you can get away with plagiarized material and it is a victimless crime, you may be in for an unfortunate surprise. Plagiarism is detectable and punishable.

From plagiarism.org:

“Most cases of plagiarism are considered misdemeanors. Punishable by fines of anywhere between $100 and $50,000. You may also face up to one year in jail. Plagiarism can also be considered a felony under certain state and federal laws. For example, if a plagiarist copies and earns more than $2,500 from copyrighted material. He or she may face up to $250,000 in fines and up to ten years in jail.”

Intentionally using plagiarized material not only harms your reputation with consumers and search engines, but can have very serious and long-term consequences.

Consequences by Google

There are also repercussions if Google discovers you’re plagiarizing someone else’s work from another webpage. If Google detects duplicate content, they may blacklist certain pages or even your entire domain. This means you would no longer appear in any search results. As a result, there will be no traffic coming to your site from Google. While they may not be fining you or reporting you to the authorities, Google can have an impact on your current and future traffic.

There is debate in the SEO community as to whether or not duplicate content will cause problems with rankings on Google. For more information on this topic, check out our blog post titled Duplicate Content: What You Need to Know.

Benefits of Plagiarism-Free Content

Increase Brand AwarenessHelps in Increasing Brand Awareness

Customers in 80% of cases use search engines to learn about products and brands. Well-optimized and unique content will help you create a strong relationship between you and your customers.

Quality content helps you develop good impressions of your product or services, which leads to an immediate increase in your reputation. A great reputation means more awareness and increased sales.

Aids in Building Brand Value

Another benefit of unique content marketing is that it aids in the creation of brand value with a wider audience. Upon reading your content, your audience starts to create specific thoughts about your business.

Website visitors will start to feel the same way towards your business if you will provide them with information that is helpful, distinctive, problem-solving, and valuable. Valuable and original content leads to improving and strengthening your brand.

Drive Quality Web Traffic

Do you know that content marketing can help your business gain an edge over your competitors? It helps drive traffic to your site by improving the quality of your content. As you know, quality content ranks higher in search engine results. So, one of the most valuable aspects of content marketing is that it helps your business be discovered in more search results.

Provides a Reason For Visitors to Return

If you provide valuable and unique content to your online audience, you establish yourself as a trusted resource. This is because you supply helpful information to your audience. Visitors will come back to your site because they feel they know you and can trust you.

Aids Customers in Making a Purchase Decision

When it comes to making a buying decision, the search is often the first step a customer will take. They are guided by well-optimized content, and if they discover their solution in your content, they will likely become an on-going part of your audience.

This helps you receive leads and when they are ready to make a purchase. Also, providing great content marketing positions your company as a leader in the field. This makes it easier for your target audience to trust they will be taken care of.

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SEO and Plagiarism

The goal for most SEO strategies is to increase quality traffic from Google that will likely convert into sales. If you want to be at the top of the Google search results, you should avoid doing anything that could harm your rankings, like plagiarism.

A plagiarism charge has far-reaching consequences for your SEO efforts. Your content must be unique and exclusive if you want your website to rank at the top of the results.

Plagiarism Checkers Available Online

Magnifying glass and computerEditpad Plagiarism Checker

Editpad has amazing features to help you remain free of plagiarism on your website. It is free and easy to use.

To detect plagiarism, this checker analyzes your content and compares it to online sources and already published content.

Features of Editpad

  • This tool supports different file formats like DOC, DOCX, TXT, and PDF.
  • It provides your results in percentages of unique and plagiarized content.
  • It provides sources where the content has already been published.
  • You will be able to download your plagiarism report.

All you have to do is to type, copy and paste the content into the checker. Or, you can upload a file to the checker to have it analyzed.

Click the “Check Plagiarism” button and it will then complete the search and show you, your results.

Check-Plagiarism Duplicate Checker

Check-Plagiarism is another wonderful tool to check for plagiarism in your content. This tool is also free to use.

Features of Check-Plagiarism

  • You can check 10,000 to 15,000 words for free with accuracy.
  • This tool provides you with results quickly.
  • Every file you check with this tool will be 100% safe and secure as it deletes your files instantly after giving you the results.
  • It allows you to check up to five files at a time.
  • It supports DOC, DOCX, TXT, and PDF formats.
  • This tool is super easy to use.
  • It gives you results in percentages of unique and copied content.
  • You can download a plagiarism report.
  • This tool also gives you an option to make it unique.

Simply upload a file, type the text out, or you can copy and paste it in the text box.

After entering the text click the “Check Plagiarism” button. And it will complete the search and show you your results.


We hope you have learned what plagiarism is and why it is so important to you and your website to use unique content. We hope you use one of the suggested tools and keep your content unique.

If you need assistance creating content, formatting it, checking for plagiarism, SEO or anything else along those lines, please let us know! We would be happy to have a conversation with you and see if this is something we could assist with. You can connect with us via our contact page, or through the contact form below.



Joshua Lyons Marketing, LLC was established in 2015. Since that time we have provided digital marketing services to business and professionals. We help our clients increase their online exposure as a means to increase sales and revenue. Our core services include search engine optimization (SEO), website development and content creation. We also provide other online marketing services, such as email marketing, marketing consultations and various types of advertising. Our team is based in the Milton, Pace and Pensacola, Florida area. However, we work with clients throughout the United States. Read More



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