Keep your competitors from getting all the leads

Does Your Website Need Better Rankings on Google?

We can sympathize with the challenge of not showing up on a Google search, and watching your competitors rank well.

After all, you’ve created a great product, or have a quality service you want to promote. Shouldn’t your customers or clients be able to find you on Google? Of course they should! But, to rank better than your competitors on Google, you need to get Google’s attention. This is done through something called “Search Engine Optimization” (SEO).

The practice of implementing SEO in Pensacola to effectively generate results is a bit of a science. Doing it correctly can be very beneficial. But, getting it wrong can be detrimental. Fortunately, we can help with this.

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We Can Help You With SEO in Pensacola

Just about every business, or website owner, wants to generate leads through Google, and other search engines. Because of this, there's a good chance your competitors are also working on their own SEO in Pensacola. To help you outperform them, we make a point to stay up-to-date with the ever-evolving Google algorithms and best practices. We take SEO very seriously. Because of this, we've assisted numerous business owners around the country. We've helped them increase their website rankings, and acquire more leads and sales than they ordinarily would have. We can help you too.

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Our Process

Results are best achieved when there is a solid and effective plan of action to follow. Over the years, we have established an SEO plan that works.

THE PLAN

1

Analyze

The first action we take, when improving your SEO in Pensacola, is to analyze your website. We look to see if there are any issues that need to be corrected, as well as analyze your competitors.

2

Outline

After we analyze your website and competitive environment, we develop an outline of tactics that will be effective in boosting your SEO and traffic.

3

Execute

Once we get your approval of our plan, we will execute a variety of SEO tactics and start to improve your rankings on search engines.

4

Review

To get the best outcome with SEO, it's important to review results and sometimes adjust tactics. We will closely monitor this each month, and modify our approach as needed.

The Promise

We promise to do everything we can to get great results at the best possible value for each of our clients. With this promise, we give four guarantees.

Month-to-month Payments

We don't believe in locking you into a contract that you can't get out of for months, or even years. Our services are on a month-to-month basis and allow you to pause them at anytime, no matter the reason.

Monthly Updates

We know how important it is to see if the services you are paying for get results. This is why we will send you monthly updates on our progress, to keep you in the loop.

A Vested Interest

We don't just want you to succeed because you're our client. We need you to succeed so we can maintain our credibility and reputation. As such, we have a vested interest in your (and our) success.

The golden rule

"Do unto others as you would have them do unto you." We do SEO in Pensacola for our clients, the same way we do it for ourselves. We do it correctly every time!

Ready for results?

Our team is highly experienced in helping clients get more organic website traffic through SEO in Pensacola. Whether your website is still in development or has been online for more than a decade, we can help you! Simply begin a conversation with us by filling out the contact form below. We will then reach out and schedule an appointment. We're excited to meet you and look forward to the possibility of helping you see an increase in website traffic.

Let’s talk

Not ready for a conversation?

No worries if you aren’t ready to hire anyone to help with your SEO yet. Just know we’re happy to have a conversation with you if you decide to get assistance in the future.

We would still like to provide you valuable digital marketing advice. Please take a moment to subscribe below, for occasional marketing tips from our team. We hope you find them beneficial as you leverage the power of marketing to grow your business.

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More About SEO

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Looking for Help with SEO in Pensacola?

Search engine optimization (SEO) is one of the most important ways to generate leads for your business. Since most people look online for solutions to their problems, it’s important for people to be able to locate your business, and high search engine ranking is one of the best things you can do for your business. That’s why getting an SEO company to represent and boost your business has never been more important. But how do you pick the right company?

How to Choose the Best SEO Company for You

The obvious way to choose a company to represent you would be to pick one that appears on the first page of search engines like Google’s results. After all, what SEO company can’t boost its own rankings on Google? Going this route is bound to make things so much easier for you. For starters, you already know the business knows what they are doing. But beyond ranking well on Google, the company you choose should also have the three following characteristics:

1. Competence

It’s easy to find many SEO companies in Pensacola, but are the companies you find competent? Search engines like Google are constantly updating their algorithms and what works one month may not work the next month. Find a company who has provided success to their clients over a long period of time. This will help demonstrate their competence.

2. Transparency and Honesty

If you hire an SEO company in Pensacola to help with your website rankings, make sure they are transparent about what exactly they will do for you. There should be a very clear plan on services provided. SEO takes work, but it’s not rocket science. SEO isn’t so complicated that they can’t give you a clear plan of action. Also, they should provide you with regular updates, so you can see the impact they are making on your rankings.

3. Spectacular User Reviews

You have likely seen multiple SEO companies in Pensacola that have poor reviews, or no reviews at all. It is possible to find a good SEO company that doesn’t have good reviews. But, you’re more likely to get the best possible results if you choose a company that has happy clients and great reviews.

Why Choose Us for Your SEO Needs?

We believe that as an SEO company, our job goes beyond improving your ranking on Google, and it extends to ensuring that we…

  • Have a smooth, seamless relationship with your team so that we can quickly communicate and accomplish goals.
  • Listen to your goals and ideas, and design our strategies around them.
  • Keep our contract flexible and easily modifiable.
  • Update you every step of the way, so you are an active part of the process.
  • Keep ourselves updated on the latest news and trends in the world of SEO.

A quick look at our user reviews will tell you that we incorporate every single one of these practices into our dealings, leaving out customers satisfied and impressed with our work.

Common Questions About SEO

When looking for a local SEO company in Pensacola to work with, you will likely have many questions. Ultimately, you will want to know what type of results to expect. With that being the case, we will provide some of the most commonly asked questions below. We hope you find this helpful during your search for an SEO company to hire.

1. How Long Does SEO Take?

One of the biggest red flags when looking for an SEO company is when someone says they will get you at the top of Google in a month, or sooner. Chances are, this person doesn’t know what they’re talking about. The truth is, it’s impossible to know exactly how long it will take you to reach the top. There are several factors that can impact this. Here are some of those factors:

Competition: If you’re in a heavily competitive market and industry, it will usually take longer to see great results. Then again, if you’re not in a competitive industry and your market is small, you could quickly see great results. The level of competition is a major factor.

Budget: If you have a very small digital marketing budget, it will take longer to see results than if you have a significant budget.

SEO Strategy: Ideally, you should have a combination of on-site SEO and off-site SEO. If you do this, and it’s done well, you will see good results. However, if the SEO company you hire isn’t able to provide both types of SEO, then their effectiveness will be limited. This usually happens when the client is unable to provide website access to the SEO company. A balanced SEO approach is important.

There are many factors that go into your rankings on Google. And because of this, it’s nearly impossible to say with certainly how quickly you will reach the top of Google. However, the general rule of thumb, within the SEO world, is most websites can expect to see good results within 3-6 months of doing SEO. From our experience, we agree with that general rule of thumb.

2. What is SEO?

This is an extremely relevant question. SEO is an acronym for “Search Engine Optimization.” When you hire an SEO company in Pensacola to help with your marketing, you are essentially hiring someone to make your website show up better in search engine results. Search engines are websites like Google, Bing and Yahoo. When someone is looking for you on Google, you want your website to show up. The challenge is, only 10 results show up on the first page of a Google search. So, your website needs to be optimized so it will show up higher than your competitors. SEO professionals will assist you with this.

3. How Much Does SEO Cost?

There are two factors that can impact the cost of SEO. One factor is the SEO company you choose to hire. They may have a specific pricing structure. For example, they may have SEO packages priced at $1,000, $2,000 or $3,000 per month. Then again, they could have a completely flexible pricing that’s based on your own budget. That leads us to the second factor; which is your budget.

The United States Small Business Administration (SBA) recommends growing start-ups to spend 3% to 5% of their gross revenue on marketing. They also suggest businesses with under $5 million in gross revenue to spend 7% to 8% on marketing. This is a bit of a range, and it doesn’t say how much to spend on SEO. But, businesses these days are typically spending more on digital marketing than they are on traditional marketing. This is because digital marketing is easier to track ROI and also because traditional marketing channels are usually far more costly. So, businesses should consider spending about 6% of their gross revenue, give or take, on marketing. Half of that should probably be spent on digital marketing.

There are some upfront costs associated with online marketing, such as website development, social media setup costs, etc. But, once those items are covered, the majority of the budget should probably be spent on hiring an SEO company to help boost your exposure on Google and other search engines.

To conclude this point, SEO could cost just about any amount of money. It could be based on a fixed rate by an SEO company or it could be based on your own available budget. And that budget could significantly range from one company to the next. Hopefully this helps give some insight on what you should expect to spend on SEO. And for the record, Joshua Lyons Marketing, LLC provides SEO services based on the available budget of our clients. We will adapt our plan so it works with a price-point that’s comfortable with you and aligns with your goals.

4. If I Stop Doing SEO, Will My Rankings Drop?

Not really, but they could. One of the beauties of SEO is that there is equity built up in this service. When you hire your SEO company in Pensacola, they will make enhancements to your website that are permanent, for the most part. For example, they will add content to your website and make edits to the way your website is coded. These edits will last and improve your rankings. The only way to lose this benefit is if someone undoes what your SEO provider did for you. But, this doesn’t typically happen.

Your SEO company should also create links from third-party website that are directed to your website. When they do this, it will also help your performance. As long as those links aren’t removed by the third-party websites, they will last forever. As a result, you will continue to see lasting results.

Although it’s possible your rankings could drop, it’s not very likely. And even if they do show a decline, it probably won’t happen very quickly. This is why many companies put high value in SEO.

Using an Agency for SEO in Pensacola

SEO, or search engine optimization, is a very popular marketing practice for website owners. This is because it usually serves great results if done properly, and it’s inexpensive compared to other marketing tactics. However, SEO takes a lot of research and can be confusing for people who are not SEO experts. It also takes a reasonable amount of time for it to start showing good results. Due to these reasons, many website owners delegate SEO work to others. If you are also very busy, but want more traffic to your website, you may want to consider hiring an SEO agency in Pensacola.

How SEO Agencies Help Website Owners

If you hire an SEO agency in Pensacola, they will work to get your website great search result rankings. There are many different SEO tactics that can be done to boost website rankings. Some of these tactics will have to be done on your website, and other tactics will be done off of your website. The agency will also evaluate your competitors’ search result rankings so they can come up with a strategy to help you outrank them. They will also give you advice on what you should do to further benefit your search result rankings.

5 Qualities SEO Agencies Should Have

Considering you are delegating big tasks to a different company, you need to be selective about who you hire. You want your SEO agency to fit right in with the rest of your team. Be on the lookout for the following qualities so you know which agency is the best for your business.

1. Transparent

The SEO agency you hire should be 100% transparent about what they plan to do on your website. Search engine optimization does take a lot of time to implement, but it isn’t hard to wrap your mind around. Search engines frequently release updates on their expectations for website owners–for example, Google’s Webmaster Guidelines. An SEO expert’s job is to inform their clients on these set expectations and help them with their website. There are no secret tactics that only a handful of SEO agencies know about.

A company who claims to have a secret method of getting its customers great results may not be an excellent choice. You deserve to know which SEO tactics your agency is using for your website. So, when you are interviewing different agencies, only hire one that is transparent and honest about their services.

2. Experience

As mentioned above, SEO takes some research and studying before fully understanding it. This is why you should look to see how much experience companies have before deciding on who to hire. An agency with little experience can still get the job done and get you great results, you just don’t want to be someone’s first project. An SEO agency with experience is much more likely to know how to get you the results you’re looking for.

3. Glowing Reviews

Companies that have stellar reviews are usually great at what they do. This is also true for SEO agencies. Every experienced SEO agency should have reviews that mention their ability to get real results. You may come across some agencies with a couple of neutral or negative reviews. Don’t rule these companies out just yet. Look at how they respond to their negative reviews and see if they try to fix the problem. They should provide good customer service to the people who leave negative reviews.

It is always a great decision to hire an SEO agency in Pensacola who has several good reviews, and a very small number of bad ones. If you come across a company with a poor review, make sure they have responded respectfully and handled the situation appropriately.

4. Case Studies Over Clients

SEO case studies often look to see how SEO efforts have impacted a client’s website or business. Most SEO agencies in Pensacola have case studies over their clients as they provide useful information for future customers. This is not to say you shouldn’t consider agencies without case studies. It takes a lot of time to put together a great case study, and not every agency has had the time to publish one. As mentioned, they are helpful for prospective clients to see what the agency is capable of.

5. Ethical Practices

Search engines will penalize websites who practice SEO methods that are against their guidelines. These methods are called blackhat SEO tactics, and they must be avoided no matter what. Every SEO agency should know about these forbidden tactics, and there is no excuse to practice them on a client’s website. They should only have their clients use tactics that are encouraged by search engines. Make sure the agency you hire only practices safe methods so your website does not face severe penalties.

Hire Joshua Lyons Marketing for Your SEO Needs

Joshua Lyons marketing has been helping clients in the Pensacola area for years. We believe in getting our customers results by using ethical tactics. From our experience, we know our duty is about more than getting clients better rankings. Our job is also to…

  • Be completely transparent about the tactics we use on our clients’ websites. If you are hiring us, we think you deserve to know what we are doing to your website.
  • Study which tactics work better for specific industries. Not every industry is alike, and we want to create customized marketing strategies for our clients.
  • Update ourselves on the latest requirements set by search engines. This ensures our clients only use fair tactics that get results on their websites.
  • Keep our clients updated if we change even the smallest detail with your marketing strategy. You deserve to know and be kept in the loop.

Are you ready to delegate some marketing tasks to an experienced SEO agency? If so, let us know by filling out the form below. We can’t wait to hear from you!